Higher Education Marketing Blogs Roundup  2024-07-18

Common themes:

1. AI in Marketing:
   • Potential benefits of AI in higher education marketing.
   • Overcoming challenges like understanding, privacy concerns, and limited resources.
   • Importance of investing in AI technology, training, and collaboration.
2. Alumni Email Marketing:
   • Effective strategies for engaging alumni via email.
   • Importance of personalization, segmentation, and goal-setting.
   • Integration with other communication channels.
3. Student Recruitment:
   • Optimization strategies for the prospective student journey.
   • Personalized and targeted communication.
   • Strategies like content marketing, social media advertising, and email campaigns.
4. SEO for Recruitment:
   • Importance of SEO in enhancing recruitment efforts.
   • Website optimization, keyword research, and content optimization.
   • Collaboration with academic departments and focusing on user experience.

Surprising points:

1. AI in Marketing:
   • Emphasizing AI as a tool to enhance rather than replace human jobs.
   • Creating a culture that embraces AI and experimentation.
2. Alumni Email Marketing:
   • Using alumni feedback to continuously improve strategies.
   • Offering exclusive benefits or discounts to enhance engagement.
3. Student Recruitment:
   • Differentiated strategies for schools of varying sizes.
   • Importance of understanding students’ decision-making processes.
4. SEO for Recruitment:
   • Emphasis on storytelling and emotional connections.
   • Collaboration with academic departments as part of SEO strategy.

---

Your Marketing Team Knows AI is the New Jackpot. What Hinders Its Growth: University Business

UPCEA

https://upcea.edu/your-marketing-team-knows-ai-is-the-new-jackpot-what-hinders-its-growth-university-business

Synopsis:

• The article discusses the potential benefits of using artificial intelligence (AI) in marketing, particularly in the higher education sector.
• AI can help improve targeting, personalization, automation, and decision-making in marketing campaigns.
• However, there are several challenges that hinder the growth of AI in marketing, such as lack of understanding, data privacy concerns, and limited resources.
• The article suggests that universities should invest in AI technology, train their marketing teams, and collaborate with AI experts to overcome these challenges.
• It also emphasizes the importance of creating a culture that embraces AI and being willing to experiment with new approaches.

Background resources:

• None mentioned in the article.

Unique/noteworthy positions by the author:

• The author highlights that many universities are already using AI in various aspects, but its potential in marketing is yet to be fully realized.
• The article suggests that universities should view AI not as a threat to human jobs, but rather as a tool to enhance marketing effectiveness.

Summary and takeaways:

• AI has the potential to revolutionize marketing in the higher education sector by improving targeting, personalization, automation, and decision-making.
• Lack of understanding, data privacy concerns, and limited resources hinder the growth of AI in marketing.
• Universities should invest in AI technology, train their marketing teams, and collaborate with AI experts to overcome these challenges.
• Embracing AI and being open to experimentation are crucial for success in utilizing AI in marketing.

“🤖🎯 AI is the jackpot! Overcome challenges: understanding, privacy, resources. Invest, train, collaborate. #AIinMarketing #HigherEd”

Tweet

---

Mastering University Alumni Email Marketing Strategies

Higher Education Marketing

https://www.higher-education-marketing.com/blog/mastering-university-alumni-email-marketing-strategies

• The article discusses effective strategies for email marketing to university alumni.
• It emphasizes the importance of segmenting the alumni email list to deliver personalized and relevant content.
• The author suggests using alumni data from various sources to create targeted campaigns.
• The article highlights the significance of establishing goals and objectives for alumni email marketing campaigns.
• It emphasizes the need to track and analyze email metrics to measure the success of the campaigns.
• The author recommends integrating email marketing with other communication channels for a holistic approach.
• The article provides tips for creating compelling email content, including storytelling and incorporating multimedia.
• It suggests offering exclusive benefits or discounts to alumni to enhance engagement.
• The author underscores the value of soliciting feedback from alumni through surveys and using it to improve email marketing strategies.

Takeaways:

• Segmenting the alumni email list and delivering personalized content is vital for successful email marketing campaigns.
• Set measurable goals and regularly analyze email metrics to assess the effectiveness of campaigns.
• Integrate email marketing with other communication channels for a comprehensive approach.
• Use storytelling, multimedia, and exclusive benefits to engage alumni.
• Solicit feedback from alumni to continuously improve email marketing strategies.

“🎓💼 Boost alumni engagement with targeted emails! Personalized content and analytics help universities thrive. #AlumniEngagement #EmailMarketing”

Tweet

---

The Prospective Student Journey: Marketing Optimizations for Schools of All Sizes – Advance Education

Advance Education

https://www.advanceeducation.com/whitepaper/the-prospective-student-journey-marketing-optimizations-for-schools-of-all-sizes

Synopsis:

• The article discusses marketing strategies for schools to optimize the prospective student journey.
• It highlights the importance of understanding students’ needs, preferences, and decision-making process.
• Different stages of the student journey, from awareness to enrollment, are explored.
• The author emphasizes the significance of personalized and targeted communication in attracting and engaging students.
• Strategies such as content marketing, social media advertising, and email campaigns are suggested for effective student recruitment.
• The article also considers the unique challenges and opportunities faced by schools of different sizes.
• Background resources cited include industry reports, case studies, and marketing research.

Noteworthy Positions:

• The author emphasizes the need for schools to tailor their marketing efforts to suit the preferences and behaviors of prospective students.
• Personalization and targeted communication are highlighted as key factors for success in student recruitment.
• Differentiated marketing strategies are suggested for schools of varying sizes, taking into account their specific resources and limitations.

Summary and Takeaways:

• Understanding the prospective student journey is crucial for schools to optimize their marketing efforts.
• Personalized and targeted communication is essential throughout the entire student journey.
• Strategies such as content marketing, social media advertising, and email campaigns can be effective for student recruitment.
• Schools must adapt their marketing strategies based on their size and available resources.
• The article provides actionable insights and suggests further resources for schools looking to improve their marketing optimizations.

“🎓📈 Optimize student recruitment with personalized marketing! Tailor strategies to student preferences. 🎯📣 #StudentJourney #MarketingSuccess”

Tweet

---

Gain Recruitment SEO Insights From Will Scott’s Recent UPCEA Blog Post

searchinfluence.com

https://www.searchinfluence.com/blog/gain-recruitment-seo-insights-from-will-scotts-recent-upcea-blog-post

Synopsis:

• Will Scott, CEO of Search Influence, recently wrote a blog post for UPCEA about recruitment SEO insights.
• The article highlights the importance of optimizing websites to attract and engage potential students in order to enhance recruitment efforts.
• Scott provides valuable strategies and tips to improve organic visibility, website structure, and content optimization.
• He emphasizes the significance of keyword research, creating targeted landing pages, and leveraging social media platforms for recruitment SEO.
• The author also suggests collaborating with academic departments, using storytelling techniques, and focusing on user experience to drive recruitment success.
• Scott’s insights are based on his extensive experience in recruitment SEO and aim to help educational institutions improve their online presence and attract the right students.

Background Resources:

• The blog post references the author’s previous article on understanding Google’s E-A-T guidelines.
• No other background resources are cited in the article.

Unique/Noteworthy Positions:

• The author stresses the role of storytelling and emotional connections in recruitment SEO, which may set him apart from other SEO professionals.
• Scott emphasizes the importance of user experience and collaboration with academic departments in the recruitment process.

Summary and Takeaways:

• Will Scott’s UPCEA blog post provides valuable insights into recruitment SEO.
• Educational institutions can improve their online presence and attract the right students by optimizing their websites, conducting keyword research, and leveraging social media platforms.
• Collaboration with academic departments, storytelling techniques, and focusing on user experience are also crucial for recruitment success.
• By following these strategies, institutions can enhance their organic visibility and engage potential students effectively.

“🔎💼 Unlock #SEO for education recruitment! Insights from Will Scott. Optimize content, use #socialmedia, and connect emotionally. #HigherEd”

Tweet

---