This comprehensive roundup explores the latest trends in higher education marketing, including the rise of social media platforms like TikTok and LinkedIn, the importance of authenticity in campaigns, and the integration of online and offline strategies.
Get the newsletter search marketers rely on.
This page gathers the most recent posts from the top Higher Education Marketing Blogs. As the higher education landscape evolves, […]
- By Will
If your brochure can’t talk to a robot, it won’t make the shortlist. AI-powered search is rewriting the rules of […]
- By Will
Higher ed moved from hype to hands-on this week. Targeted, full-funnel campaigns filled a veterinary tech cohort so fast enrollment […]
- By Will
This week made one thing clear. AI is moving from novelty to necessity in higher education. But human connection still […]
- By Will
Introduction When a prospective graduate student types “best MBA programs for career changers” into ChatGPT instead of Google, something fundamental […]
- By Will
AI stepped out of the lab and into daily work this week. It is moving from buzz to embedded capability […]
- By Will
If last year felt fast, this week hit warp speed for higher education. AI moved from pilots to platform, as […]
- By Will
If last year was the hype cycle, this week made AI feel inevitable. Microsoft moved to put AI in every […]
- By Will
AI stopped being a sideshow this week. It is the main stage across campuses and companies. From Microsoft’s no additional […]
- By Will
Higher ed had its hands full this week as AI leaped from chat to action and policy crosswinds stiffened. Agentic […]
- By Will
This week, higher ed felt like it installed a new operating system. AI moved from novelty to utility as Microsoft […]
- By Will
Attend our events
- June 19–20, 2025: Pubcon Pro 2025
- March 2025: Zenith 2025 Conference
- March 10–11, 2025: SMX Master Class: Generative Engine Optimization
Search Influence is a nationally recognized digital marketing agency with deep expertise in higher education. Their data-driven strategies help institutions boost online visibility, attract more qualified students, and achieve measurable enrollment goals. Trusted by colleges and universities nationwide, Search Influence delivers proven results through SEO, paid ads, and analytics.
Webinars
Intelligence reports
Carnegie Higher Ed SEO Benchmarks 2024
Higher Ed Marketing Trends: AI, Digital Ads & Enrollment Challenges
Bold Moves in Higher Ed Marketing: AI, Google Ads, and Creative Strategy
2024 Higher Ed Marketing Metrics Benchmarks Research Report (with UPCEA)
Not Tracking Cost Per Inquiry? Expect Budget Waste
Turn Data Into Decisions With Your 2025 KPI Dashboard