Higher Education Marketing Blogs Roundup  2024-07-25

Common themes:

1. Importance of Digital Marketing Tools:
   • Blogging, content management systems (CMS), and SEO as essential for marketing success.
   • Leveraging data and analytics to improve marketing strategies.
2. Targeted and Personalized Content:
   • Personalization and relevancy in content creation.
   • Tailoring marketing efforts to specific audiences (students, alumni, etc.).
3. Optimization and Continuous Improvement:
   • Importance of regular updates and optimizations (websites, content, strategies).
   • Continuous data collection and analysis to enhance performance.
4. Lead Generation and Conversion:
   • Strategies to attract, engage, and convert prospective students or customers.
   • Emphasis on optimizing user experience and calls-to-action.

Surprising points:

1. Educational Blogging:
   • Engaging not just students, but parents, alumni, and other stakeholders through blogs.
   • Using a mix of evergreen and timely content.
2. Lead Generation:
   • Importance of vetting internet lead providers.
   • Campus events as a significant source of leads.
3. Graduate Marketing:
   • Benchmarking against peer institutions and industry standards.
   • Aligning marketing goals with overall institutional goals.
4. Content Management:
   • Implementing CMS platforms like WordPress and Drupal for efficiency.
   • The ongoing nature of content management requiring continuous improvement.
5. University Website Optimization:
   • Emphasis on user-centric design for increasing conversions.
   • Utilizing analytics and feedback tools for performance tracking.
6. Content Marketing:
   • Focus on customer-centric content and storytelling.
   • Challenges of content overload and standing out from the competition.

---

Educational Content Marketing: Unlock The Power Of Blogging

Higher Education Marketing

https://www.higher-education-marketing.com/blog/unlocking-the-power-of-blogging-in-educational-marketing

Synopsis:

• The article discusses the importance of blogging in educational marketing and how it can benefit educational institutions.
• It highlights the potential of blogging to attract and engage prospective students, establish thought leadership, and strengthen brand recognition.
• Blogging helps in building trust, increasing website traffic, and improving SEO rankings.
• The article provides examples of successful educational blogs and offers tips for creating engaging content, optimizing posts for search engines, and promoting blogs on social media.
• It emphasizes the need for consistent and regular blogging with a focus on relevant and valuable content to achieve the desired results.
• The author also addresses common challenges faced in educational blogging, such as generating ideas and maintaining a consistent publishing schedule.
• Several background resources are cited throughout the article, including statistics, case studies, and external articles from reputable sources.

Unique or Noteworthy Positions:

• The article highlights the power of educational blogging to not only attract prospective students but also to engage parents, alumni, and other stakeholders.
• It emphasizes the need for educational institutions to incorporate blogging as a strategic marketing tool and invest in developing a robust content marketing strategy.
• The author suggests using a mix of evergreen and timely content to cater to different audience needs and interests.

Summary and Takeaways:

• Blogging plays a crucial role in educational marketing by attracting and engaging prospective students, establishing thought leadership, and enhancing brand visibility.
• Educational institutions should invest in creating valuable content regularly and optimizing posts for search engines to maximize the impact of blogging.
• Successful educational blogs provide relevant and valuable content, incorporate multimedia elements, and leverage social media for promotion.
• Consistency and quality are key in educational blogging, and overcoming challenges such as idea generation and maintaining a regular publishing schedule is essential.
• A well-executed educational blog can drive website traffic, improve search engine rankings, strengthen brand recognition, and ultimately contribute to student recruitment and retention.

“📚💡 Unlock educational blogging! 🖥️📝 Attract students, boost recognition, and enhance thought leadership. 🎓👩‍🎓 #EducationMarketing #BloggingTips”

Tweet

---

6 Common Grad and Adult Lead Gen Sources Demystified

EAB

https://eab.com/resources/blog/adult-education-blog/6-common-grad-and-adult-lead-gen-sources-demystified

Synopsis:

• The article explores six common lead generation sources for graduate and adult education programs.
• It provides insights into each source, including their advantages, limitations, and best practices.
• The author emphasizes the need for a diversified lead generation strategy to maximize enrollment success.
• Unique positions taken by the author include highlighting the benefits and challenges of each source.

Background resources cited in the article:

• Internal data and analysis from EAB research.

Noteworthy positions taken by the author:

• High-quality internet lead providers offer a valuable source of prospective students but require careful vetting.
• Social media advertising provides a cost-effective way to reach a targeted audience but may require ongoing optimization.
• Campus events can be a powerful source of lead generation but should focus on showcasing program value and fostering connections.

Summary and takeaways:

• The article provides insights into common lead generation sources used by graduate and adult education programs.
• It emphasizes the importance of diversifying lead generation strategies to maximize enrollment.
• It offers practical advice for leveraging each source while highlighting their benefits and limitations.
• The author underscores the need for ongoing evaluation and optimization to maintain effective lead generation.
• Takeaways include the significance of vetting internet lead providers, optimizing social media advertising, and leveraging events as valuable lead generation sources.

“🎓 Unravel lead generation for grad and adult education! Tips for success. Diversify and optimize. #HigherEd #LeadGen”

Tweet

---

Grad Marketing Benchmarks and Forecasting

Carnegie—Higher Ed Marketing & Enrollment

https://www.carnegiehighered.com/blog/grad-marketing-benchmarks-and-forecasting

Synopsis:

• This article discusses the importance of using marketing benchmarks and forecasting in graduate education institutions.
• It emphasizes the need for continuous data collection and analysis to enhance marketing strategies and improve enrollment outcomes.
• The author highlights the benefits of benchmarking against peer institutions and industry standards.
• Various marketing metrics, such as website traffic, conversion rates, and cost per lead, are explained in the context of graduate education marketing.
• The article also touches on the challenges of accurate forecasting in a dynamic and competitive market.

Background Resources:

• The article does not cite any background resources.

Unique/Noteworthy Positions:

• The author emphasizes the significance of benchmarking against peer institutions and competitors to understand marketing performance.
• It suggests that graduate education institutions should adopt a data-driven approach and invest in technologies that facilitate ongoing data collection and analysis.
• The article argues for the alignment of marketing goals with overall institutional goals, such as increasing enrollment and improving student success.

Summary & Takeaways:

• Marketing benchmarks and forecasting are essential for graduate education institutions to enhance marketing strategies and achieve enrollment goals.
• Continuous data collection and analysis, benchmarking against peer institutions, and using industry standards are crucial elements of effective marketing.
• Understanding key marketing metrics, such as website traffic, conversion rates, and cost per lead, helps optimize marketing efforts.
• Accurate forecasting in a dynamic market can be challenging, requiring careful analysis of historical data, market trends, and competitive factors.
• Institutions should prioritize data-driven decision-making and invest in technology that facilitates data collection and analysis.

“Graduate institutions must use benchmarks 📈 and forecasting 🔍 to improve enrollment 🎓📊💼 #HigherEdMarketing #DataDrivenDecisionMaking”

Tweet

---

Content Management: What is it and Why is it Important?

hannonhill.com

https://www.hannonhill.com/blog/content-management.html

Synopsis:

• The article explores the concept of content management and its significance in the digital era.
• Content management refers to the process of organizing, storing, and distributing content effectively.
• It discusses the challenges businesses face in managing content and the benefits of implementing a content management system (CMS).
• The author emphasizes the importance of content management in achieving organization, collaboration, and efficiency in content creation and distribution.
• The article cites examples of popular CMS platforms like WordPress and Drupal as effective tools for content management.
• It provides practical tips for businesses to improve their content management practices, including content audits, user-focused content creation, and the use of metadata.
• The author highlights the role of effective content management in enhancing customer experience, optimizing SEO, and increasing website traffic.
• The article concludes with a reminder that content management is an ongoing process that requires dedication and continuous improvement.

Takeaways:

• Content management is crucial for businesses to organize, store, and distribute content effectively.
• Implementing a content management system (CMS) can address challenges in content management.
• Effective content management enhances organization, collaboration, and efficiency in content creation and distribution.
• Popular CMS platforms like WordPress and Drupal offer powerful tools for content management.
• Practical tips include content audits, user-focused content creation, and the use of metadata.
• Effective content management improves customer experience, SEO, and website traffic.
• Content management requires ongoing dedication and continuous improvement.

“💡 Effective content management ensures efficient, organized content creation. Use WordPress or Drupal! 📝✨ #ContentManagement #CMS”

Tweet

---

Optimizing Your University Website for Maximum Conversions

EducationDynamics

https://www.educationdynamics.com/optimizing-university-website-maximum-conversions

Synopsis:

• In this article, the author discusses the importance of optimizing university websites to maximize conversions and achieve desired outcomes.
• The author emphasizes the significance of a university website as a key marketing tool, highlighting the need to create a user-friendly experience that leads to conversions.
• Various factors that can impact website conversions are explored, including design, content, navigation, and calls-to-action.
• The author provides practical tips and strategies for optimizing different elements of a university website to increase conversions, such as using compelling headlines, incorporating clear and concise content, utilizing responsive design, and implementing effective calls-to-action.
• The article also offers insights on leveraging analytics and feedback to track and improve website performance, as well as the importance of continuous testing and optimization.

Background Resources:

• No specific background resources are cited in the article.
• However, the author mentions the use of web analytics and feedback tools for website optimization.

Unique or Noteworthy Positions:

• The author highlights the significance of a university website as a powerful marketing tool that can directly impact conversions and student acquisition.
• The article emphasizes the importance of user-centric design and providing a seamless experience to website visitors in order to increase conversions.

Summary and Takeaways:

• Optimizing university websites for maximum conversions is crucial for achieving desired outcomes and increasing student acquisition.
• Key factors that impact website conversions include design, content quality, navigation, and calls-to-action.
• Practical tips and strategies for optimizing different elements of a university website are provided, such as using compelling headlines, clear and concise content, responsive design, and effective calls-to-action.
• Leveraging web analytics and feedback tools can help track and improve website performance, while continuous testing and optimization are essential for ongoing success.

“🎓🌐 Higher ed marketing: Optimize your website to boost conversions and student acquisition! #HigherEdMarketing #WebsiteOptimization”

Tweet

---

Content Marketing: A Key Strategy for Business Growth and Success

hannonhill.com

https://www.hannonhill.com/blog/content-marketing.html

Outline:

1. Introduction:
   • The importance of content marketing for business growth and success.
   • How content marketing can help businesses establish their authority and attract customers.
2. Key principles of content marketing:
   • Creating valuable and relevant content.
   • Understanding the target audience and their needs.
   • Using storytelling and engaging formats.
   • Leveraging SEO and social media.
3. Benefits of content marketing:
   • Establishing brand authority and credibility.
   • Increasing organic website traffic and search engine rankings.
   • Building and nurturing customer relationships.
   • Boosting lead generation and conversions.
   • Generating cost-effective and long-lasting results.
4. Challenges and solutions in content marketing:
   • Overcoming content overload and standing out from the competition.
   • Developing a strong content strategy and consistent execution.
   • Measuring and analyzing content performance.
   • Adapting to evolving trends and consumer preferences.
5. Noteworthy positions taken by the author:
   • Emphasizing the importance of customer-centric content and storytelling.
   • Highlighting the need for data-driven analysis and optimization.
6. Takeaways:
   • Content marketing is a critical strategy for business growth and success.
   • Creating valuable and relevant content attracts and retains customers.
   • Consistent execution, data analysis, and adaptation are key to content marketing success.

“📢 Content marketing is the 🗝️ to business 💥! Use valuable, data-driven content to convert. #ContentMarketing #BusinessGrowth”

Tweet

---