Higher Education Marketing Blogs Roundup 2024-11-21

Maximize Digital Advertising For Language Learning Programs

Diana Salazar

https://www.higher-education-marketing.com/blog/maximizing-the-impact-of-digital-advertising-for-language-learning-programs

2024-11-20T14:23:24.000Z

Maximizing the Impact of Digital Advertising for Language Learning Programs

Synopsis:

The article discusses the importance of digital advertising for language learning programs and provides strategies to maximize its impact.
Digital advertising can reach and engage a wider audience, target specific demographics, and offer measurable results.
Language learning programs can use digital advertising platforms like Google Ads, Facebook Ads, and YouTube Ads to increase brand awareness, drive traffic to their websites, and generate leads.
The article emphasizes the need for clear and compelling ad copy that highlights the benefits and uniqueness of the program.
It also recommends utilizing visual content, such as videos and images, to capture the interest of the audience.
The author suggests incorporating testimonials and social proof in the ads to build credibility and trust.
Specific targeting options, like age, location, and interests, can be used to ensure the ads reach the right audience.
Tracking and analyzing the performance of digital ads is crucial to optimizing campaigns and improving ROI.
The article concludes by highlighting the significance of continuous testing, refining, and scaling of digital advertising efforts for language learning programs.

Background Resources:

None mentioned in the article.

Noteworthy Positions:

The author emphasizes the importance of using visual content, testimonials, and clear ad copy to maximize the impact of digital advertising for language learning programs.

Summary with Takeaways:

Digital advertising is a key strategy for language learning programs to reach a wider audience and generate leads.
Platforms like Google Ads, Facebook Ads, and YouTube Ads offer effective ways to increase brand awareness and drive website traffic.
Creating visually appealing ads with compelling copy and incorporating testimonials can enhance credibility and engagement.
Targeting specific demographics ensures ads are seen by the right audience.
Continuously testing, refining, and scaling digital advertising efforts is essential for long-term success.

Tweet:

Digital ads boost language learning 🌍💻📚 Use clear copy, visuals, & testimonials to maximize impact! #LanguageLearning #DigitalMarketing

Drive Alumni and Donor Engagement with Personalization | Carnegie—Higher Ed Marketing & Enrollment

Kyleigh Letourneau

https://www.carnegiehighered.com/blog/drive-alumni-donor-engagement-with-personalization

2024-11-20T12:00:00.000Z

Drive Alumni Donor Engagement with Personalization

Synopsis:

The article discusses the importance of personalization in driving alumni donor engagement.
It highlights the challenges in engaging alumni donors and the benefits of personalization in overcoming these challenges.
The author provides examples of successful personalized approaches used by other institutions.
It emphasizes the use of data analytics and segmentation to tailor communications and cultivate relationships with alumni donors.
The article suggests implementing personalized messaging across multiple channels, including email, social media, and direct mail.
It emphasizes the need for ongoing evaluation and adjustment of personalization strategies to ensure effectiveness.
The author argues that personalized engagement can lead to increased donations and long-term engagement with alumni donors.

Background Resources:

No background resources are cited.

Unique or Noteworthy Positions:

The author emphasizes the need for data analytics and segmentation in creating personalized engagement strategies.
The article suggests using a multi-channel approach, including email, social media, and direct mail, for personalized communications.
The author highlights the importance of ongoing evaluation and adjustment of personalization strategies to maximize effectiveness.

Summary and Takeaways:

Personalization is crucial for driving alumni donor engagement.
Data analytics and segmentation are essential tools for tailoring communications to individual donors.
Engaging alumni donors through multiple channels leads to increased donations and long-term engagement.
Ongoing evaluation and adjustment of personalization strategies are necessary to ensure effectiveness.

Tweet:

🎓📩 Boost alumni donor engagement with personalization! Use data analytics & multi-channel strategies to build strong bonds. #AlumniEngagement #Personalization

Content Migration for College & University Websites | Carnegie—Higher Ed Marketing & Enrollment

Irene Test

https://www.carnegiehighered.com/blog/content-migration-college-university-websites

2024-11-19T14:35:44.000Z

Article Title: Content Migration for College and University Websites: A Comprehensive Guide

Synopsis:

The article discusses the process of content migration for college and university websites, providing a comprehensive guide to ensure a smooth and successful migration.
It emphasizes the importance of planning, strategy, and collaboration among different stakeholders during the migration process.
The article outlines steps for content inventory, analysis, and prioritization, and offers tips for creating a content migration plan.
It highlights the significance of mapping and organizing content, as well as conducting quality assurance checks before and after migration.
The author stresses the need for involving content creators, editors, and web developers in the migration process to maintain consistency and accuracy of content.
The article also suggests using content management systems (CMS) and automation tools to streamline the migration process.
It provides additional resources, such as templates and examples, to assist in content migration efforts.

Key Takeaways:

Proper planning, strategy, and collaboration are essential for successful content migration on college and university websites.
Conducting a thorough content inventory, analysis, and prioritization helps identify what needs to be migrated and what can be archived or discarded.
Creating a detailed content migration plan ensures a structured and organized approach to the migration process.
Collaboration between content creators, editors, and web developers is critical to maintaining content accuracy and consistency.
Utilizing content management systems and automation tools can streamline the content migration process, saving time and effort.

Tweet:

Plan, collaborate, and migrate! 📝🔄 A guide to content migration for college websites: steps, strategies, & resources for success. #ContentMigration #HigherEdWebsites

5 Recommendations to Improve Your Email Campaigns | Carnegie—Higher Ed Marketing & Enrollment

Christine Reilly

https://www.carnegiehighered.com/blog/five-recommendations-to-improve-email-campaigns

2024-11-19T14:10:40.000Z

Five Recommendations to Improve Email Campaigns

Synopsis:

The article provides five recommendations for improving email campaigns.
These recommendations are based on research and best practices in email marketing.

1. Use Personalization:

Personalize emails by addressing recipients by name.
Customize content based on recipients’ preferences and behavior.
Incorporate dynamic content to make emails more relevant and engaging for each recipient.

2. Optimize Subject Lines:

Craft compelling subject lines that grab recipients’ attention.
Use emojis and symbols to stand out in crowded inboxes.
Keep subject lines concise and clear to increase open rates.

3. Streamline Email Design:

Use a clean and visually appealing design that reflects your brand.
Optimize emails for mobile devices to ensure they display properly.
Include eye-catching images and a clear call-to-action.

4. Segment Your Audience:

Divide your email list into specific segments based on demographics, interests, or behavior.
Target each segment with tailored content and offers.
Consider using automation tools to streamline the segmentation process.

5. Test and Analyze:

Regularly test different elements of your email campaigns, such as subject lines, content, and calls-to-action.
Analyze the results to see what resonates most with your audience.
Use data-driven insights to optimize future campaigns and improve overall performance.

Noteworthy Positions:

The author emphasizes the importance of personalization in email campaigns.
They also highlight the value of analyzing data to continuously improve campaign effectiveness.

Takeaways:

Personalize emails to create a more personalized and engaging experience.
Craft attention-grabbing subject lines with emojis and symbols.
Streamline email design for mobile and include compelling images.
Segment your audience for targeted content and offers.
Test and analyze email campaigns to optimize performance.

Tweet:

💡 Boost email campaigns! 📧🚀 Personalize, optimize subject lines, streamline design, segment, & test for success. #EmailMarketingTips #DigitalMarketing

A Time of Reckoning for Your Digital Ecosystem

VP, Digital Strategy
Published: Nov 19, 2024

https://www.oho.com/blog/time-reckoning-your-digital-ecosystem

2024-11-19T12:00:00.000Z

Time Reckoning in Your Digital Ecosystem

Synopsis:

The article discusses the importance of proper time tracking and analysis in managing a digital ecosystem.
The author emphasizes that measuring time accurately is crucial for understanding user behavior, optimizing digital strategies, and driving business growth.
It highlights the challenges faced in time tracking and provides strategies for effective time reckoning.
The article suggests utilizing analytics tools, optimizing website performance, and analyzing user engagement to gain actionable insights.
It also emphasizes the significance of data privacy and ethics in implementing time tracking practices.
The author argues that time reckoning is an ongoing process that requires continuous monitoring and adjustment to remain effective.

Noteworthy Positions:

The author emphasizes the need for businesses to implement responsible time tracking practices to ensure data privacy and ethics.
They highlight the importance of aligning time tracking with business goals and objectives for optimal results.
The article emphasizes the value of time reckoning as an ongoing process rather than a one-time effort.

Background Resources:

No background resources cited in the article.

Summary and Takeaways:

Proper time tracking and analysis are crucial for understanding user behavior and optimizing digital strategies in a digital ecosystem.
Challenges in time tracking can be overcome by utilizing analytics tools, optimizing website performance, and analyzing user engagement.
Data privacy and ethics should be prioritized when implementing time tracking practices.
Ongoing monitoring and adjustments are necessary to ensure the effectiveness of time reckoning.

Tweet:

⏰⚡ Time tracking in your digital ecosystem is key! 📊🔍 Optimize strategies for growth while respecting privacy & ethics. It’s an ongoing process! ⌛️ #DigitalStrategy #DataPrivacy

How to Attract Grad Students to Your University Website | EAB

@EAB

https://eab.com/resources/blog/adult-education-blog/3-ways-to-make-your-website-stand-out-to-graduate-prospects

2024-11-18T12:00:00.000Z

3 Ways to Make Your Website Stand Out to Graduate Prospects

Synopsis:

Grad school websites must be designed strategically to attract and engage potential graduate students.
In order to stand out from the competition, websites should focus on three key areas: user experience, compelling content, and strong visuals.
User experience is crucial, and website navigation should be intuitive and easy to use. Utilizing chatbots and personalization can enhance the user experience.
Compelling content is important for attracting and retaining graduate prospects. Case studies, testimonials, and success stories can showcase the value of the graduate program.
Strong visuals can leave a lasting impression on prospects. High-quality images, videos, and infographics can help convey information effectively.
A mobile-friendly website is essential, as many prospects use mobile devices for research.
The author suggests conducting usability tests and regularly analyzing website data to optimize the graduate prospect’s experience.
Background resources cited in the article include case studies, research data, and examples of successful graduate school websites.

Noteworthy positions taken by the author:

The author emphasizes the need for a seamless user experience to make graduate school websites stand out.
The importance of incorporating compelling content, such as testimonials and success stories, is highlighted.
Strong visuals are emphasized as a crucial element in attracting and engaging graduate prospects.

Summary with takeaways:

To make your graduate school website stand out, focus on user experience, compelling content, and strong visuals.
Ensure intuitive website navigation, and consider incorporating chatbots and personalization.
Use case studies, testimonials, and success stories to showcase the value of your graduate program.
Utilize high-quality images, videos, and infographics to effectively convey information.
Optimize your website for mobile devices and regularly analyze data to enhance the graduate prospect’s experience.

Tweet:

🎓 Make your grad school website shine! 🌟 Focus on user experience, compelling content, & strong visuals to attract future students. #GraduateProspects #WebsiteDesign

Creating a Multi-Language Website for Global Student Recruitment – Think Orion

Manno Notermans

https://www.thinkorion.com/blog/multi-language-website-for-international-student-recruitment

2024-11-18T11:41:20.000Z

Multi-Language Website for International Student Recruitment

Synopsis:

The article discusses the importance of having a multi-language website for universities or educational institutions that aim to recruit international students.
It highlights the challenges faced by international students in accessing information in a language they understand and how a multi-language website can address this issue.
The author emphasizes the need for a localized approach in website translation and provides strategies to ensure effective localization.
The article also mentions the benefits of implementing a multi-language website, such as increased visibility, improved user experience, and enhanced engagement with prospective students.
Various background resources are provided, including statistics on international student enrollment and the impact of language on user experience.
The author emphasizes the significance of cultural sensitivity in website localization and suggests involving native speakers, conducting user testing, and regularly updating the content to maintain relevance.
Noteworthy positions taken by the author include the importance of considering the target countries’ preferred languages and the suggestion to use professional translators for accurate translations.
The article concludes by summarizing the key points discussed and reiterating the importance of a multi-language website in attracting and retaining international students.

Takeaways:

International student recruitment can be enhanced with a multi-language website.
Localization is crucial for an effective multi-language website.
User experience and cultural sensitivity should be prioritized in website translation.
Regular updates and user testing help maintain a relevant and engaging website.
Professional translators and native speakers’ involvement ensure accurate and contextually suitable translations.

Tweet:

🌍🎓 Boost international student enrollment with a multi-language website! 🌐✨ #InternationalEducation #Recruitment #Localization

Marketing Tips To Handle College Enrollment Decline

Element451

https://element451.com/blog/declining-college-enrollment

2024-11-18T00:00:00.000Z

Declining College Enrollment

College enrollment in the United States has been on a decline in recent years.
According to a report by the National Student Clearinghouse Research Center, college enrollment has decreased by 3.5% since 2016.
The decline in enrollment is mainly attributed to various factors such as the rising cost of tuition, changing demographics, and an increasingly competitive job market.
The article cites a study by Pew Research Center that reveals a shift in public opinion, with a growing number of Americans questioning the value of a college degree.
The author discusses how the COVID-19 pandemic has further exacerbated the decline in enrollment, as many students have opted to take a gap year or pursue alternative education options.
Noteworthy positions taken by the author include the importance of colleges adapting to the changing landscape of higher education, offering more flexible learning options, and focusing on career outcomes.
Takeaways from the article include the need for colleges to address the concerns surrounding the cost of education, ensure the relevance of their programs to the job market, and provide more flexible and accessible learning options.

Summary:

College enrollment in the United States has been declining, with factors such as rising tuition costs and changing public opinion contributing to the decrease. The COVID-19 pandemic has further impacted enrollment, necessitating colleges to adapt to the changing landscape of higher education and focus on career outcomes. Colleges must address concerns surrounding affordability, program relevance, and offer flexible learning options. #HigherEducation #CollegeEnrollment 🎓

What’s the best student success portal? Hint: it’s more than a portal.

Element451

https://element451.com/blog/whats-the-best-student-success-portal

2024-11-18T00:00:00.000Z

What’s the Best Student Success Portal

Synopsis:

Student success portals are becoming essential tools for universities to support and engage their students.
An effective student success portal should integrate various functionality such as academic resources, student support services, and personalized communication.
When selecting a student success portal, universities should consider factors like ease of use, customization options, and data analytics capabilities.
There are several top student success portals available in the market, each with its unique features and strengths.
The article discusses three popular student success portals – Starfish, EAB Navigate, and Element451 – comparing their key features and advantages.
Starfish offers a robust suite of features and is highly customizable, but its pricing structure can be expensive for smaller institutions.
EAB Navigate, trusted by many universities, offers advanced analytics and intervention tools, but may lack flexibility in customization.
Element451 stands out for its modern interface, intuitive user experience, and comprehensive range of features, including marketing and admissions tools.
Unique positions taken by the author include emphasizing the importance of integration and the need for a seamless user experience in student success portals.
The author also suggests that universities should involve stakeholders from various departments in the decision-making process to ensure the portal meets the needs of all users.

Background resources:

None cited.

Noteworthy positions taken by the author:

Emphasizes the importance of integration and seamless user experience in student success portals.
Recommends involving stakeholders from various departments in the decision-making process.

Summary and takeaways:

Student success portals are crucial for universities to support and engage their students effectively.
When selecting a student success portal, universities should consider factors like ease of use, customization options, and data analytics capabilities.
Three popular student success portals – Starfish, EAB Navigate, and Element451 – are compared based on their features and advantages.
Each portal has its unique strengths and offerings, such as customization options, analytics, and marketing tools.
The article highlights the need for integration and a seamless user experience in student success portals.
Involving stakeholders from various departments in the decision-making process ensures the portal meets the needs of all users.

Tweet:

Top student success portals: 🌟 Starfish – customizable but pricey, 🚀 EAB Navigate – advanced analytics, 📚 Element451 – modern & feature-rich. Choose wisely! #HigherEd #StudentSuccess 💡