2024’s Holiday Video Highlights: Lessons and Controversies – Higher Ed Blog Roundup 2024-12-19

Meta Description

Discover the top lessons from 2024’s holiday videos created by schools and higher ed institutions. Explore creativity, inclusivity, tech innovations, and the debates around purpose and budgets in seasonal content.

Revised Blog Synopsis

In 2024, schools and higher education institutions delivered standout holiday videos that showcased creativity, community, and advanced technology. These videos celebrated inclusivity, shared traditions, and gave students a chance to shine through performances, storytelling, and artistic talent. Themes like giving back to the community and celebrating diverse cultures were central. Yet, these productions also raised questions about their cost, accessibility, and purpose. The roundup also explored broader trends in student engagement, virtual experiences, and the use of AI and technology in education, showing how institutions are balancing tradition with innovation.

Key Takeaways from the Roundup

Creativity Drives Connection: Videos with strong storytelling, humor, or music left lasting impressions.

Inclusivity is Essential: Celebrating diverse cultures and traditions helps foster community.

Technology Adds a Wow Factor: Schools used VR, animation, and other tools to create engaging experiences.

Values Over Metrics: The most impactful content focused on kindness, gratitude, and unity.

Student-Centered Content Shines: Showcasing student achievements, performances, and talents built school pride.

Controversial Topics from the Roundup

Budget vs. Impact: Should schools spend significant funds on high-quality video production?

Accessibility Issues: High-tech videos might not be feasible for underfunded institutions, leading to inequities.

Overproduction Concerns: Polished videos risk feeling corporate and losing authenticity.

Cultural Representation: Striking a balance between inclusivity and authenticity can be difficult.

Purpose of the Videos: Are they truly for celebrating the season, or are they primarily for branding and publicity?

Let me know if this aligns more closely with the comprehensive roundup you’re envisioning!

srazack_HEM LinkedIn
HEM LinkedIn

https://www.higher-education-marketing.com/blog/celebrate-the-season-top-10-holiday-videos-from-schools-in-2024

2024-12-18T14:13:58.000Z

Celebrate the Season: Top 10 Holiday Videos from Schools in 2024

Synopsis:

  • The article showcases the top 10 holiday videos created by schools in 2024.
  • These videos demonstrate the creative and festive spirit of educational institutions during the holiday season.
  • The author highlights the variety of video styles, content, and themes used by schools to engage their students, faculty, and the wider community.
  • The synopsis provides an overview of the featured videos, along with brief descriptions of their unique qualities and approaches.
  • The author takes note of the impressive technical production quality, storytelling skills, and inclusiveness exhibited by some of the schools in their videos.
  • No background resources are cited in the article.

Top 10 Holiday Videos from Schools in 2024:

  1. School A: Presents a heartwarming story of students and staff coming together to help families in need during the holidays.
  2. School B: Impressively incorporates virtual reality elements to transport viewers to a magical winter wonderland.
  3. School C: Features a catchy original song composed and performed by students, promoting school unity and holiday cheer.
  4. School D: Utilizes animation to beautifully depict cultural diversity and the importance of accepting different traditions.
  5. School E: Creates a festive rap video with students expressing gratitude and highlighting community service initiatives.
  6. School F: Combines humor and creativity with a holiday-themed parody of a popular movie, showcasing the school’s fun spirit.
  7. School G: Presents a touching video showcasing the talents and accomplishments of students through various holiday performances.
  8. School H: Emphasizes inclusivity by featuring a diverse range of holiday celebrations and traditions from around the world.
  9. School I: Offers an immersive experience through a virtual reality tour of their campus illuminated with festive lights and decorations.
  10. School J: Celebrates the spirit of giving through a heartwarming video that follows students as they spread holiday joy in their community.

Takeaways:

  • Schools leverage holiday videos to engage and connect with their students, faculty, and community.
  • Creative storytelling, strong production quality, and inclusivity are key elements of successful holiday videos.
  • Incorporating virtual reality, original music, humor, and diverse cultural representations enhances the holiday video experience.
  • Holiday videos provide an opportunity for schools to highlight their unique characteristics, talent, and values while spreading cheer.

Tweet:

🎄🎥 Top 10 school holiday videos of 2024! 🎶✨ Heartwarming stories, music, & VR fun—pure #HolidayCheer & #SchoolSpirit! #CreativeVideos



» Online Learners: Generational Influences on Expectations and Satisfaction

ruffalonl.com LinkedIn

https://www.ruffalonl.com/blog/enrollment/online-learners-generational-influences-on-expectations-and-satisfaction

2024-12-17T21:08:18.000Z

Generational Influences on Expectations and Satisfaction of Online Learners

Synopsis:

  • The article explores how different generations of online learners have distinct expectations and satisfaction levels.
  • The author discusses the factors that influence the expectations and satisfaction of each generation in online education.
  • The unique characteristics and preferences of Baby Boomers, Generation X, Millennials, and Generation Z are highlighted.
  • The author emphasizes the importance of understanding generational differences to effectively meet the needs of online learners.

Background Resources:

  • The Online College Students report by The Learning House and Aslanian Market Research provides insights into the demographics and preferences of online learners.

Noteworthy Positions Taken by the Author:

  • The author emphasizes the need for online educators to adapt and tailor their approaches based on the generational differences of learners.
  • It is suggested that utilizing student support services and incorporating technology innovations can enhance learner satisfaction.

Summary with Takeaways:

  • Each generation of online learners has unique expectations and satisfaction levels.
  • Baby Boomers value reliability, personalization, and career advancement opportunities.
  • Generation X seeks flexibility, career relevance, and collaborative learning experiences.
  • Millennials prioritize engaging content, social interaction, career preparation, and technology integration.
  • Generation Z looks for immediate access, mobile-friendly platforms, interactive and experiential learning, and strong career outcomes.
  • Understanding generational differences is crucial for online educators to provide effective learning experiences and support services.

Tweet:

Generational influences shape online learner expectations. Adapting to each generation’s needs boosts their experience. 🌍🎓✨ #OnlineEducation #GenerationalDifferences


2024’s biggest student success lessons | EAB

@EAB LinkedIn

https://eab.com/resources/blog/student-success-blog/2024s-biggest-student-success-lessons

2024-12-17T12:00:00.000Z

“2024’s Biggest Student Success Lessons”

Synopsis

  • As students begin the new academic year in 2024, there are several important lessons for student success that should be highlighted.
  • One key lesson is the importance of holistic student support, recognizing that academic success is intertwined with emotional and mental well-being.
  • Another lesson is the need to address the mental health crisis on campuses and provide better resources for students.
  • Institutions should also focus on proactive advising, using data and technology to identify at-risk students and provide timely interventions.
  • The article emphasizes the significance of career readiness and the need to align education with workforce demands.
  • A noteworthy position taken by the author is the belief that institutions should prioritize student success over traditional measures like enrollment and graduation rates.
  • The article emphasizes the importance of diverse and inclusive environments, recognizing the unique challenges that underrepresented students face.
  • The author also encourages collaboration and partnerships between institutions to share best practices and improve student outcomes.
  • Takeaways from the article include the need for institutions to prioritize student support and mental health resources, utilize data-driven advising strategies, and ensure that students are prepared for the workforce.
  • It highlights the importance of holistic well-being and inclusive environments in fostering student success.
  • The author’s unique position is that student success should be the primary focus of institutions rather than conventional measures of success.
  • Background resources cited in the article include research studies and reports on student mental health, advising practices, and career readiness.

Tweet:

🎓📚 Holistic support, mental health resources & data-driven advising are crucial for student success in 2024. 📊💙 Prioritize well-being & career readiness! 🌟 #HigherEd #StudentSuccess


ruffalonl.com LinkedIn

https://www.ruffalonl.com/blog/enrollment/5-graduate-education-trends-to-watch-in-2025

2024-12-17T02:03:51.000Z

  • Graduate education trends for 2025.
  • Discussion of online graduate programs and flexibly designed curriculum.
  • Utilization of technology for learning and skill development.
  • Demand for healthcare and data science graduate programs.
  • Need for personalized learning experiences.
  • Importance of diversity and inclusion in graduate education.

Synopsis:

The article discusses five trends in graduate education to watch in 2025. It highlights the increasing popularity of online graduate programs and the importance of flexibly designed curriculum to meet the needs of today’s professionals. The author emphasizes the utilization of technology for effective learning and skill development in graduate education. Additionally, the article points out the growing demand for graduate programs in healthcare and data science fields. Another trend identified is the need for personalized learning experiences that cater to individual students’ goals and interests. Lastly, the author emphasizes the significance of diversity and inclusion in graduate education to create equitable and inclusive learning environments.

Takeaways:

  • Online graduate programs and flexible curriculum are on the rise.
  • Technology plays a crucial role in learning and skill development.
  • Healthcare and data science programs are in high demand.
  • Personalized learning experiences are necessary.
  • Diversity and inclusion are essential for graduate education.

Tweet:

🎓💡 5 Trends shaping Grad Ed in 2025: Flexible programs, tech-driven learning, healthcare & data science, personalization, & diversity. #GradEdTrends #HigherEd #FutureOfEducation


Best Practices for Texting in Higher Education

moderncampus.com LinkedIn

https://moderncampus.com/blog/best-practices-for-texting-in-higher-education.html

2024-12-16T20:54:41.000Z

Best Practices for Texting in Higher Education

Synopsis:

This article discusses the best practices for using texting as a communication tool in higher education. The author emphasizes the growing importance of texting in student engagement and provides practical tips for effective texting campaigns. The article also highlights the potential concerns and challenges of texting in higher education and suggests strategies to address them.

Key Points:

  • Texting is a powerful tool for higher education institutions to engage with students and improve communication.
  • Personalization is key: Institutions should use personalized messages to make students feel valued and encourage response rates.
  • Timeliness is crucial: Institutions should strive to send timely and relevant messages to maximize impact.
  • Consent and privacy considerations are important: Institutions need to obtain consent from students before sending text messages and prioritize privacy and security.
  • Texting should be integrated into broader communication strategies: Institutions should incorporate texting into a multi-channel approach to reach students effectively.
  • Training and resources are essential: Institutions should provide training and resources to staff to ensure they understand best practices and use texting effectively.
  • Analytics and feedback help optimize texting campaigns: Institutions should analyze data and gather feedback to continually improve their texting strategies.

Noteworthy Positions:

  • The author suggests using texting as a means to build relationships and improve student engagement, rather than solely for transactional purposes.
  • The article emphasizes the need for institutions to be mindful of student preferences and consent when implementing texting campaigns.

Background Resources:

  • Pew Research Center: “Mobile Fact Sheet” – Provides data and statistics on mobile phone usage and texting trends.
  • EDUCAUSE: “Student Communication Preferences in Higher Education” – Offers insights into student communication preferences and the role of texting in higher education.

Summary and Takeaways:

The article underscores the importance of incorporating texting into higher education institutions’ communication strategies. It highlights best practices such as personalization, timeliness, consent, and integration with other channels. Providing training and resources to staff and effectively analyzing data and feedback are also key to optimizing texting campaigns. The article emphasizes the need for higher education institutions to prioritize student preferences and privacy while leveraging the power of texting to enhance student engagement.

Tweet:

Texting is key in higher ed! 📱🎓 Personalize, ensure consent, integrate with other channels, & analyze data to boost engagement. #HigherEd #StudentEngagement


» 6 Tips: SEO Best Practices for Optimizing Your Program Pages

ruffalonl.com LinkedIn

https://www.ruffalonl.com/blog/graduate-online-enrollment/6-tips-seo-best-practices-for-optimizing-your-program-pages

2024-12-16T17:23:04.000Z

6 Tips – SEO Best Practices for Optimizing Your Program Pages

Synopsis:

  • This article focuses on the importance of Search Engine Optimization (SEO) for optimizing program pages in graduate online enrollment.
  • The author highlights six tips for implementing effective SEO strategies on program pages, including keyword research, metadata optimization, content development, URL structure, internal linking, and sitemap submission.
  • Various background resources are mentioned, such as Google Keyword Planner, Moz, and Yoast SEO.
  • The author emphasizes the need for program specific keywords and custom meta descriptions to improve organic visibility.
  • Noteworthy positions taken by the author include the significance of user-friendly URL structure and the impact of internal linking on SEO rankings.

Takeaways:

  • SEO is crucial for improving the organic visibility and search rankings of graduate program pages.
  • Conducting proper keyword research and optimizing metadata is important for effective SEO.
  • Developing high-quality and relevant content is key to attracting search engine traffic.
  • A user-friendly URL structure and strategic internal linking can enhance SEO performance.
  • Submitting a sitemap to search engines is essential for complete indexing of program pages.
  • Implementing these SEO best practices can lead to increased website traffic and higher conversion rates in online enrollment.

Tweet:

🔍 Boost your grad program’s online visibility with 6 SEO tips! 🎓📈 Improve rankings, drive traffic, & increase enrollments. #SEO #HigherEd #OnlineEnrollment


3 lead generation challenges for healthcare and nursing degree programs—and how to solve them | EAB

@EAB LinkedIn

https://eab.com/resources/blog/adult-education-blog/3-lead-generation-challenges-for-healthcare-and-nursing-degree-programs-and-how-to-solve-them

2024-12-16T12:00:00.000Z

3 Lead Generation Challenges for Healthcare and Nursing Degree Programs (and How to Solve Them)

Synopsis:

  • The article discusses three specific lead generation challenges faced by healthcare and nursing degree programs and provides solutions to overcome them.

Challenges:

  1. Adapting to changing student demographics:
  • The author cites how the traditional student population has shifted, with older students and professionals seeking healthcare and nursing degrees instead of the traditional 18-22 age group.
  • The article suggests that programs should prioritize targeting this new demographic through tailored messaging and marketing strategies.
  1. Addressing the increasing competition:
  • The author highlights the growing number of degree programs in healthcare and nursing, resulting in higher competition for qualified leads.
  • The article suggests implementing innovative marketing tactics, such as utilizing social media platforms and creating unique value propositions, to stand out from the competition.
  1. Navigating complex regulatory and compliance requirements:
  • The article emphasizes the complexity of complying with various regulations and accreditation standards specific to healthcare and nursing degree programs.
  • The author advises programs to stay updated with regulatory changes and ensure transparency and compliance in their marketing efforts.

Unique/Noteworthy Positions:

  • The author emphasizes the importance of understanding the evolving demographics and needs of prospective healthcare and nursing degree students.
  • The article suggests leveraging technology and digital marketing strategies to effectively reach and engage with potential leads.
  • The author promotes collaboration between enrollment management teams and program faculty to develop compelling messages and value propositions tailored to different student segments.

Summary and Takeaways:

  • Healthcare and nursing degree programs face challenges related to changing student demographics, increasing competition, and complex regulatory requirements.
  • To overcome these challenges, programs should adapt marketing strategies to target older students, utilize innovative marketing tactics to stand out, and ensure compliance with regulations.
  • Understanding student needs, leveraging technology, and collaborating between enrollment management teams and faculty are essential for successful lead generation in healthcare and nursing programs.

Tweet:

Lead gen challenges in healthcare & nursing programs? 🏥💉 Overcome demographic shifts, competition, & regulations with tailored marketing & collaboration. #HealthcareEducation #LeadGeneration 🎓📈


The best higher education conferences for marketers in 2025

@terminalfour LinkedIn

https://www.terminalfour.com/blog/posts/the-best-higher-education-conferences-for-marketers-in-2025.html

2024-12-16T11:39:00.000Z

The Best Higher Education Conferences for Marketers in 2025

Synopsis:

This article provides an overview of the best higher education conferences for marketers in the year 2025, highlighting key ones that professionals should consider attending. The author emphasizes the value of these conferences in keeping up with the latest trends, networking with industry experts, and gaining insights into successful marketing strategies in the educational sector. The conferences listed cater specifically to marketing professionals working in higher education institutions, offering a wide range of sessions, workshops, and keynote speakers. The author suggests that attending these conferences can provide marketers with the knowledge and tools necessary to elevate their marketing efforts and stay competitive in the evolving education landscape.

Unique/Noteworthy positions:

  • The author highlights the importance of specialized conferences that focus specifically on marketing in higher education, recognizing the unique challenges and opportunities for marketers in this sector.
  • Emphasis is placed on the benefit of networking and learning from industry experts, as well as gaining insights into successful marketing strategies in the educational field.

Takeaways:

  • Attending higher education conferences can provide valuable knowledge, tools, and insights for marketers working in the educational sector.
  • Specialized conferences focusing on marketing in higher education offer relevant sessions, workshops, and networking opportunities.
  • Networking with industry experts and learning successful marketing strategies can help elevate marketing efforts in the evolving education landscape.

Tweet:

🎓📊🌍 Discover top higher ed conferences in 2025 for marketers! Gain insights, networking, & strategies to stay ahead. Don’t miss out! #HigherEdConferences #MarketingTrends


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