LIsten to a podcast style conversation about this roundup thanks to Google’s NotebookLM.
Preserving Your Website’s SEO and UX at The End of an OPM Company Partnership
Carnegie Higher Ed on LinkedIn
2024-12-11T22:13:38.000Z
Preserving Your Website’s SEO and UX at the End of an OPM Company Partnership
Synopsis:
- The article discusses the challenges faced by websites in maintaining SEO and UX when transitioning from an OPM (Online Program Management) company partnership.
- It emphasizes the need for careful planning and strategy to ensure a smooth transition without compromising search engine rankings and user experience.
- The author highlights the importance of thorough SEO audits, content migration, and technical considerations during the transition process.
- Several background resources are mentioned such as Moz, Google Analytics, and SEMrush.
- Noteworthy positions taken by the author include the recommendation to perform a comprehensive SEO audit before transitioning and the suggestion to develop a content migration plan focused on preserving SEO value.
Takeaways:
- Transitioning from an OPM company partnership requires proper planning and strategy to maintain SEO and UX.
- Conducting a thorough SEO audit before the transition helps identify areas for improvement and ensures a smooth migration process.
- Developing a content migration plan that prioritizes SEO value preservation is crucial.
- Technical considerations, such as URL redirects and monitoring key metrics, are essential for a successful transition.
- Collaborating with experts and leveraging available tools, such as Moz and SEMrush, can greatly assist in preserving SEO and UX.
Tweet:
🚨 Ending your OPM partnership? Preserve SEO & UX with a full audit, content migration, & strategy! 🚀 #SEOtransition #UserExperience
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How to Enhance Local SEO for K-12 School Websites
Diana Salazar on LinkedIn
https://www.higher-education-marketing.com/blog/how-to-enhance-local-seo-for-k-12-school-websites
2024-12-11T16:46:29.000Z
How to Enhance Local SEO for K-12 School Websites
Synopsis:
This article explains the importance of local SEO for K-12 school websites and provides strategies to enhance it. The author highlights that effective local SEO can improve the online visibility of schools, attract more prospective students and parents, and increase community engagement. The article suggests various tactics such as optimizing website content, using relevant keywords, creating location-specific landing pages, managing online directories, and actively seeking positive reviews. The author also emphasizes the need for consistent information across all online platforms to improve search rankings. Overall, this article provides practical tips and strategies for K-12 schools to optimize their websites for local SEO.
Background Resources:
- None mentioned in the article.
Unique/Noteworthy Positions:
- None specified.
Summary and Takeaways:
- Local SEO is crucial for K-12 school websites to improve visibility and attract potential students.
- Optimizing website content, using relevant keywords, and creating location-specific landing pages are effective strategies.
- Managing online directories, getting positive reviews, and ensuring consistent information across platforms are also important.
- Local SEO helps schools connect with parents, build community engagement, and increase enrollment.
How to Use Snapchat to Promote Your College (5 Examples) For More Detail Visit. (Manno Notermans)
Tweet:
🏫 Boost your K-12 school’s online visibility & attract prospective students with these practical local SEO strategies! 📚🔍 #SEO #EducationMarketing
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How to Create a New Google Analytics Account
Coursera on LinkedIn
https://www.coursera.org/articles/how-to-create-new-google-analytics-account
2024-12-10T00:29:00.000Z
How to Create a New Google Analytics Account
Synopsis
- This article provides a step-by-step guide on how to create a new Google Analytics account.
- It highlights the importance of tracking website data and using Google Analytics to gain insights.
- The article explains the process of setting up a new account, including signing in with a Google account, navigating to Google Analytics, and creating a property.
- It also discusses the various tracking codes and tags used to collect data and how to implement them on a website.
- The author emphasizes the need to understand website goals and objectives to properly configure Google Analytics settings.
- The article concludes by highlighting the benefits of using Google Analytics and the availability of additional resources for further learning.
Takeaways
- Creating a new Google Analytics account is essential for tracking website data and gaining valuable insights.
- The process involves signing in with a Google account, navigating to Google Analytics, and creating a property.
- Understanding website goals and objectives is crucial for configuring Google Analytics settings effectively.
- Google Analytics provides various tracking codes and tags for collecting data, which need to be implemented on the website.
- Additional resources are available for those interested in further learning about Google Analytics.
Tweet:
📈 Gain insights from your website data! 📊✨ Learn how to create a Google Analytics account & track website performance. #GoogleAnalytics #DataAnalysis #WebsiteInsights
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How to Upload an Email List to Mailchimp
Coursera on LinkedIn
https://www.coursera.org/articles/how-to-upload-an-email-list-to-mailchimp
2024-12-09T19:15:00.000Z
How to Upload an Email List to Mailchimp
Synopsis:
This article provides a step-by-step guide on how to upload an email list to Mailchimp, a popular email marketing platform. It explains the process of preparing the email list, creating a new audience in Mailchimp, and importing the list using various methods such as copying and pasting or uploading a CSV file. The author also offers tips on managing and segmenting the imported email list effectively.
Background resources:
- Mailchimp documentation on managing lists and audiences: https://mailchimp.com/help/manage-lists-and-audiences/
Unique/noteworthy positions:
- The author emphasizes the importance of properly segmenting an email list and targeting specific audiences in order to achieve better engagement and deliverability rates.
Summary and takeaways:
- It is crucial to ensure that the email list is well-prepared before importing it into Mailchimp, including checking for duplicates, invalid or old email addresses, and obtaining proper consent from subscribers.
- Mailchimp provides multiple methods for importing an email list, such as copying and pasting the email addresses, uploading a CSV file, or integrating with other platforms like Google Contacts.
- Once the email list is imported, the author recommends creating segments within the audience based on specific criteria such as location, interests, or purchase history to personalize and improve email campaigns’ effectiveness.
- Regularly maintaining and updating the email list is essential to keep it clean and compliant with email marketing regulations.
- By following the steps described in the article, users can confidently and efficiently upload their email lists to Mailchimp and leverage its features to optimize their email marketing campaigns.
Tweet:
💌 Learn how to upload your email list to Mailchimp and unlock the power of targeted email marketing! 🚀✉️ #EmailMarketing #MailchimpTips
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How to Set Up Google Ads Conversion Tracking on Shopify
Coursera on LinkedIn
https://www.coursera.org/articles/how-to-set-up-google-ads-conversion-tracking-shopify
2024-12-09T17:52:00.000Z
How to Set Up Google Ads Conversion Tracking for Shopify
Synopsis:
In this article, the author guides readers through the process of setting up Google Ads conversion tracking for Shopify stores. The author explains the importance of conversion tracking and provides step-by-step instructions on how to implement it on a Shopify website. The article also highlights the benefits of conversion tracking and offers additional resources for further assistance.
Summary:
- Conversion tracking is crucial for businesses to measure the effectiveness of their Google Ads campaigns.
- The author provides step-by-step instructions on how to set up Google Ads conversion tracking for Shopify.
- Steps include creating a conversion action in Google Ads, obtaining the conversion tracking code, and implementing it on the Shopify website.
- The article emphasizes the benefits of conversion tracking, such as optimizing ad spend, understanding customer behavior, and tracking ROI.
- Additional resources, such as Shopify’s help center and Google Ads documentation, are mentioned for further assistance.
Takeaways:
- Conversion tracking helps businesses measure the success of their Google Ads campaigns and make data-driven decisions.
- Implementing Google Ads conversion tracking on a Shopify website involves creating a conversion action and adding a tracking code.
- The process outlined in the article can be replicated for other e-commerce platforms, not just Shopify.
- Businesses can use the insights gained from conversion tracking to optimize their ad spend, understand customer behavior, and improve ROI.
Tweet:
💡 Maximize your Google Ads ROI on Shopify! 📈🛍 Learn how to set up conversion tracking for your store with this guide. 💰💻 #GoogleAds #Shopify #ROI #ConversionTracking
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SEO for Online Degree Programs | Carnegie—Higher Ed
Mary Lane-Frackleton on LinkedIn
https://www.carnegiehighered.com/blog/how-seo-can-support-the-promotion-of-online-degree-programs
2024-12-06T18:53:50.000Z
How SEO Can Support the Promotion of Online Degree Programs
Synopsis:
- The article discusses the role of SEO in promoting online degree programs.
- It highlights the importance of search engine optimization (SEO) strategies for universities and colleges to drive traffic to their online degree programs.
- The author explains how SEO can be used to increase visibility, improve rankings, and attract prospective students.
- It provides insights into the specific SEO tactics and techniques that can be employed to enhance the promotion of online degree programs.
- The article emphasizes the need for universities and colleges to understand their target audience and utilize keyword research to optimize their online content.
- It also mentions the significance of creating quality and original content, utilizing relevant meta tags, optimizing website speed, and implementing mobile-friendly designs for effective SEO.
- The author recommends the integration of social media and content marketing strategies to further support the promotion of online degree programs.
Takeaways:
- SEO plays a crucial role in promoting online degree programs by driving traffic and increasing visibility.
- Understanding target audiences and conducting keyword research are essential for successful SEO optimization.
- Creating high-quality and original content, utilizing meta tags, optimizing website speed, and implementing mobile-friendly designs are key SEO techniques.
- Integrating social media and content marketing strategies can further enhance the promotion of online degree programs.
Tweet:
🔍💻 Enhancing the reach of online degree programs through effective SEO strategies is vital for universities. #SEO #HigherEd
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SMS Marketing to Increase Enrollments for Higher Education – Think Orion
Manno Notermans on LinkedIn
https://www.thinkorion.com/blog/sms-marketing-for-education-lead-generation
2024-12-06T12:16:53.000Z
SMS Marketing for Education Lead Generation
Synopsis:
- SMS marketing is an effective strategy for lead generation in the education industry.
- SMS campaigns can help schools and universities reach out to prospective students and engage them.
- Using SMS for lead generation offers various benefits, including high open rates and engagement rates.
- SMS campaigns can be used to send personalized messages, promote events, share updates, and provide important information to potential students.
- Automation tools can be utilized to streamline SMS marketing and ensure timely follow-ups.
- The article provides examples of successful SMS marketing campaigns in the education sector.
Background Resources:
- No background resources mentioned in the article.
Unique or Noteworthy Positions:
- The author emphasizes the importance of SMS marketing for lead generation in the education industry.
- The article provides practical tips and examples of successful SMS marketing campaigns in education.
- The author highlights the benefits of SMS marketing, such as high open and engagement rates.
Summary with Takeaways:
- SMS marketing is a valuable tool for lead generation in the education sector.
- Schools and universities can use SMS campaigns to reach out to prospective students effectively.
- Personalized messages, event promotions, updates, and important information can be shared through SMS.
- Automation tools can streamline SMS marketing and ensure timely follow-ups.
- Successful SMS marketing campaigns can provide inspiration and actionable ideas for educational institutions.
Tweet:
📱🎓 SMS marketing is a game-changer for education lead gen! 🚀 Personalized messages, high open rates, & automation make it a must-have. #SMSMarketing #EducationLeadGen
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What Is Video Editing?
Coursera Staff on LinkedIn
https://www.coursera.org/articles/what-is-video-editing
2024-12-06T02:04:00.000Z
What is Video Editing
Synopsis:
- Video editing is the process of manipulating and rearranging video footage to create a cohesive narrative or visual story.
- It involves various techniques such as cutting, trimming, adding transitions, effects, and audio enhancements.
- Video editing software, like Adobe Premiere Pro and Final Cut Pro, provides tools and features to streamline the editing process.
- Video editing is used in various industries, including film and television production, advertising, and social media content creation.
- The article discusses the basics of video editing, its importance, and the skills required to become a proficient video editor.
- It also mentions the different types of video editing, such as linear editing, non-linear editing, and real-time editing.
- The author highlights the significance of storytelling and attention to detail in video editing to engage and captivate the audience.
- Resources cited in the article include online courses and tutorials available on platforms like Coursera to learn video editing skills.
Takeaways:
- Video editing is a crucial step in creating engaging and impactful videos.
- It involves manipulating video footage, adding effects and transitions, and enhancing audio.
- Video editing software provides tools to streamline the editing process.
- Storytelling and attention to detail are essential for effective video editing.
- Online courses and tutorials can help individuals develop video editing skills.
- Video editing is used in various industries, including film, advertising, and social media content creation.
Tweet:
🎥💻 Master video editing! 🎬✂️ Learn to manipulate footage, add effects, & create engaging stories with online courses. #VideoEditingSkills #VisualStorytelling #Coursera
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Element451 Receives $175 Million Strategic Investment from PSG to Accelerate AI Adoption in Higher Ed Admissions and Student Success
Element451 on LinkedIn
https://element451.com/blog/element451-psg-strategic-investment
2024-12-06T00:00:00.000Z
Element451 Announces Strategic Investment from PSG:
- Element451, a leading enrollment marketing platform for higher education, has announced a strategic investment from PSG, a growth equity firm.
- This partnership will enable Element451 to expand its product offerings, enhance customer support, and accelerate its growth in the higher education market.
- Element451’s marketing automation and CRM platform is designed specifically for colleges and universities to streamline their admissions and enrollment processes.
- PSG’s investment will help Element451 to further develop and innovate its platform, helping institutions to better attract, engage, and convert prospective students.
- The partnership will allow Element451 to strengthen its leadership position in the higher education software market and provide even more value to its clients.
No background resources mentioned in the article.
Unique positions:
- The article does not mention any unique or noteworthy positions taken by the author.
Summary: Element451, a major player in higher education enrollment marketing, has received a strategic investment from PSG to enhance its product offerings and accelerate growth in the market. The partnership will enable Element451 to further develop its CRM platform, helping colleges and universities to improve their admissions and enrollment processes. This investment solidifies Element451’s leadership position and commitment to providing value to its clients in the higher education industry.
Tweet:
📚 Element451 secures investment from PSG to enhance its CRM & accelerate growth in higher ed enrollment marketing. #HigherEdTech #EnrollmentMarketing
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