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Higher Ed Wrapped 2024 | Carnegie—Higher Ed Marketing & Enrollment
Emily Denny
https://www.carnegiehighered.com/blog/2024-higher-ed-wrapped
2024-12-04T19:22:46.000Z
2024: Higher Ed Wrapped
Synopsis:
In “2024: Higher Ed Wrapped”, the author discusses the potential future of higher education and how it may change in the year 2024. The article explores various advancements in technology and trends that could impact the industry. The author emphasizes the importance of adaptability and innovative approaches for institutions to thrive in this evolving landscape.
Key Points:
- Technological Advancements:
- Virtual and augmented reality will play an increasingly significant role in education, creating immersive learning experiences.
- Artificial intelligence and machine learning will enhance personalized learning, adapting to individual student needs.
- Blockchain technology may revolutionize authentication and credentialing.
- Shift in Learning Models:
- Blended learning, combining online and in-person instruction, will become the norm.
- Competency-based education will gain traction, focusing on mastery rather than seat time.
- Lifelong learning will be encouraged to meet the demands of a rapidly changing job market.
- Changing Student Profiles:
- Non-traditional students such as adult learners and lifelong learners will make up a larger portion of the student body.
- Cultural diversity and global perspectives will be emphasized, creating a more inclusive learning environment.
- Students will seek alternative pathways to education, including microlearning and digital badges.
- Institutional Adaptation:
- Universities will need to be flexible and open to partnerships with industry, government, and other institutions.
- Embracing data analytics and predictive modeling will help institutions make informed decisions.
- Experimental approaches and a culture of innovation will be essential for success.
Noteworthy Positions:
- The author emphasizes the importance of institutions adapting to new technologies and trends to remain relevant.
- Lifelong learning and embracing cultural diversity are considered crucial for future success.
- The author advocates for a shift towards competency-based education and the integration of personalized learning.
Takeaways:
- Higher education in 2024 will be shaped by advancements in technology, changing student demographics, and new learning models.
- Universities must embrace innovation, cultural diversity, and adaptability to thrive in this evolving landscape.
- Blended learning, personalized learning, and competency-based education will become more prevalent.
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🎓🚀 Higher ed in 2024: immersive tech, personalized learning, and global views. Adapt to thrive! #HigherEdTrends2024 #Innovation
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WeChat vs. WhatsApp Advertising For Your School Audience
Diana Salazar
2024-12-04T13:46:13.000Z
WeChat vs. WhatsApp: Which is the Best Tool for Your School Audience?
Synopsis:
- This article discusses the advantages and differences between WeChat and WhatsApp as tools for targeting a school audience.
- WeChat is a dominant messaging app in China with a wide range of features, including payment options and mini-apps.
- WhatsApp is a popular messaging app globally, known for its end-to-end encryption and simplicity.
- The article explains the benefits of using WeChat for reaching Chinese students and their parents due to its popularity and functionality.
- It also highlights the advantages of WhatsApp for connecting with an international audience, especially in regions where it is the preferred messaging app.
- The author suggests that incorporating WeChat or WhatsApp into a school’s marketing strategy can enhance communication and engagement with prospective students and parents.
- The article provides tips for using both platforms effectively, such as creating compelling content and leveraging the features unique to each app.
- The author concludes that understanding the preferences and behaviors of the target audience is crucial for choosing the best tool to connect with them effectively.
Background resources:
- None mentioned in the article.
Noteworthy positions taken by the author:
- WeChat and WhatsApp are compared directly, highlighting their strengths for reaching specific audiences.
- The author emphasizes the need to tailor marketing strategies to the preferences and behaviors of the target audience.
Summary:
- WeChat and WhatsApp are compared as tools for engaging with a school audience, with WeChat being advantageous for targeting Chinese students and parents, while WhatsApp is more effective for reaching a broader international audience.
- Leveraging the unique features and popularity of each platform can enhance communication and engagement with prospective students and parents.
- Understanding the preferences and behaviors of the target audience is essential when choosing the most suitable messaging app for a school’s marketing strategy.
Takeaways:
- WeChat and WhatsApp are both valuable tools for targeting a school audience, depending on the demographics and geographic focus.
- WeChat’s features, such as payment options and mini-apps, make it appealing for reaching Chinese students and parents.
- WhatsApp’s end-to-end encryption and simplicity are advantageous for connecting with an international audience.
- Tailoring content and utilizing the unique features of each platform can enhance communication and engagement.
Tweet:
📱 WeChat or WhatsApp? 🤔 WeChat suits Chinese students, WhatsApp offers global reach. Tailor your strategy for max engagement! 🌍💭 #Marketing
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University Achieves Highest Enrollment in More Than a Decade
Jacquelyn Gawron
2024-12-03T18:06:42.000Z
University Achieves Highest Enrollment in More Than a Decade
Synopsis:
- The article discusses how a university has achieved its highest enrollment in over a decade.
- The university pursued a multi-faceted approach to drive enrollment numbers.
- Key strategies included improving marketing efforts, enhancing campus facilities, and expanding program offerings.
- The university also emphasized personalized outreach and support to prospective students.
- The article includes a case study highlighting the university’s success and the impact of their strategies on enrollment.
- No background resources are cited in the article.
- The author takes a positive stance on the university’s achievements and the strategies implemented.
Takeaways:
- A comprehensive approach that combines various strategies can help universities improve enrollment numbers.
- Effective marketing, facility enhancements, and program expansion contribute to attracting more students.
- Personalized outreach and support play a crucial role in driving enrollment.
- Case studies provide valuable insights into successful enrollment strategies.
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University hits highest enrollment in a decade 📈 with strategic marketing, campus upgrades, and expanded programs 🎓🏫 #HigherEd #EnrollmentBoost
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What Is the Average Market Research Analyst Salary?
Coursera Staff
https://www.coursera.org/articles/market-research-analyst-salary
2024-12-03T15:37:00.000Z
Market Research Analyst Salary
Synopsis:
The article provides an overview of the salary range for market research analysts, including factors that influence their pay. It discusses the average salary, entry-level versus experienced salaries, and how factors such as location, industry, and company size impact earnings. The article also highlights the importance of skills, certifications, and experience in earning higher salaries. It concludes by discussing future job prospects in the field.
Background Resources:
- Bureau of Labor Statistics (BLS): Occupational Outlook Handbook
- Payscale.com
Noteworthy Positions:
- Market research analysts with advanced degrees or certifications tend to earn higher salaries.
- The article emphasizes the significance of skills like data analysis, statistical analysis, and report writing in securing higher-paying market research analyst positions.
- It states that the market research analyst role is expected to grow rapidly in the near future.
Summary:
- Market research analyst salaries depend on several factors, including experience, education, location, industry, and company size.
- According to the Bureau of Labor Statistics, the average annual salary for market research analysts as of 2021 is around $66,530.
- Entry-level salaries typically range from $40,000 to $50,000, while experienced analysts can earn over $100,000.
- Location plays a significant role, with higher salaries in major cities and regions with a high cost of living.
- Industry and company size also influence salaries, with sectors such as finance and pharmaceuticals offering higher pay.
- Skills like data analysis, statistical analysis, and report writing are valuable for market research analysts and can lead to higher salaries.
- Advanced degrees or certifications, such as a Master’s in Marketing Research, can increase earning potential.
- The market research analyst field is expected to grow rapidly, creating more job opportunities in the near future.
Takeaways:
- Market research analysts earn an average salary of $66,530 per year.
- Entry-level salaries range from $40,000 to $50,000, while experienced analysts can earn over $100,000.
- Factors influencing salary include location, industry, company size, skills, education, and certifications.
- Skills like data analysis, statistical analysis, and report writing are valuable for higher-paying positions.
- Advanced degrees or certifications can increase earning potential.
- The market research analyst field is expected to grow rapidly.
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💰💡 Market research analyst salaries: Entry-level $40-50K, experienced $100K+. Higher pay with advanced degrees. Growing field! #MarketResearch #SalaryGuide
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Average Marketing Specialist Salary in the US
Coursera Staff
https://www.coursera.org/articles/marketing-specialist-salary
2024-12-02T21:21:00.000Z
The Salary of a Marketing Specialist
Synopsis:
- The article explores the salary range of marketing specialists and factors that influence their earnings.
Background resources:
- None cited in the article.
Noteworthy positions:
- The article mentions how years of experience, education level, and industry can affect a marketing specialist’s salary.
Summary and takeaways:
- Marketing specialists’ salaries vary depending on various factors such as experience, education, and industry.
- Entry-level marketing specialists typically earn lower salaries, while those with more experience and education tend to earn higher salaries.
- Industries such as finance, healthcare, and technology often offer higher salaries for marketing specialists.
- Location can also impact the salary range, with major cities generally offering higher pay.
- The article emphasizes the importance of continuous learning and gaining specialized skills to increase earning potential.
Tweet:
💼💰 Curious about marketing specialists’ salaries? 📈🤔 Learn about the factors influencing earnings and career growth! #MarketingSpecialist #SalaryRange
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13 Strategies to Market a College in 2025 – Think Orion
Manno Notermans
https://www.thinkorion.com/blog/how-to-market-a-college
2024-11-29T20:52:14.000Z
How to Market a College
Synopsis:
- The article discusses effective strategies for marketing colleges to attract prospective students.
- It emphasizes the importance of understanding the target audience and tailoring marketing efforts accordingly.
- The author suggests leveraging digital marketing, social media platforms, and personalized storytelling to engage with potential students.
- The article also highlights the significance of maintaining a strong online presence through websites and online communities.
- Various marketing tactics and tools, such as SEO optimization, email campaigns, and virtual tours, are explored.
- The author acknowledges the role of word-of-mouth referrals and alumni networks in college marketing and recommends leveraging these resources.
- Noteworthy positions:
- The author emphasizes the importance of building a strong brand identity rooted in the college’s unique value proposition.
- They advocate for establishing partnerships with influential individuals and organizations to enhance the college’s reputation and visibility.
- The author encourages colleges to prioritize relationship-building with applicants, focusing on personalized communication and addressing their concerns.
Key Points:
- Understand the target audience:
- Conduct market research and gather data on prospective students’ demographics, preferences, and needs.
- Tailor marketing messages, channels, and tactics to resonate with the target audience.
- Leverage digital marketing and social media:
- Utilize various digital platforms to reach and engage with potential students.
- Develop compelling content, such as blog articles and videos, highlighting the college’s strengths and unique offerings.
- Implement targeted advertising campaigns to increase visibility and attract the right audience.
- Personalize storytelling:
- Share authentic stories and testimonials from current students, alumni, and faculty.
- Showcase the college’s impact on individuals’ lives and career success stories.
- Connect emotionally with prospective students by highlighting shared values and aspirations.
- Maintain a strong online presence:
- Design an informative and visually appealing website that provides comprehensive information about the college.
- Optimize the website for search engines (SEO) to improve visibility and organic traffic.
- Engage with online communities, forums, and review platforms to respond to inquiries and address concerns.
- Utilize marketing tools and tactics:
- Implement email marketing campaigns to nurture leads and provide personalized information.
- Offer virtual tours and interactive online experiences to showcase campus facilities and student life.
- Create impactful visuals, such as infographics and interactive maps, to convey information effectively.
- Leverage word-of-mouth and alumni networks:
- Build strong relationships with current students and alumni to generate positive word-of-mouth.
- Encourage alumni to advocate for the college through testimonials, mentorship programs, and networking opportunities.
- Establish partnerships with influential individuals and organizations to enhance the college’s reputation and visibility.
Summary & Takeaways:
The article provides valuable insights and practical tips for effectively marketing colleges to prospective students. Understanding the target audience, leveraging digital marketing and social media, personalizing storytelling, and maintaining a strong online presence are key strategies emphasized. Building a strong brand identity, cultivating relationships with applicants, and leveraging word-of-mouth and alumni networks are also highlighted. By implementing these strategies and utilizing various marketing tools, colleges can attract and engage potential students successfully, enhancing their visibility and reputation in the competitive higher education landscape.
Tweet:
🎓 Effective college marketing means understanding your audience, telling personalized stories, and using digital platforms 📚📲. Build strong alumni networks for positive word-of-mouth! ✨ #HigherEdMarketing #CollegeSuccess
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