Higher ed marketing is moving fast, and there’s a lot to keep up with. This month’s blog roundup pulls together some of the best ideas from across the space—from branding strategies and student engagement to AI-powered innovation and workforce transformation. Whether you’re working in a community college or a research institution, these pieces highlight what’s working, what’s changing, and what’s still up for debate.
Listen to the weeks roundup as a blog post:
5 Common Takeaways in Higher Ed Marketing
- Personalized, Data-Driven Strategies Work
Whether it’s conversion optimization or targeted outreach, the winning moves all rely on data to guide content, design, and delivery.
- Branding Must Be Cohesive and Purposeful
Universities like CU and Boise State show how unified branding backed by research can sharpen reputation and attract the right students.
- Technology Is Redefining Roles and Outcomes
Tools like AI-powered PowerPoint builders and digital platforms for teachers and marketers are simplifying workflows and opening new creative doors.
- Community Colleges Are Leading Workforce Innovation
SLCC and others are proving the power of industry partnerships, hands-on training, and wraparound student support.
- Engaging Multiple Audiences Is Key
Marketing strategies are becoming more inclusive, recognizing the influence of both parents and students—and the need to speak to each differently.
5 Controversial Ideas Worth Watching
- AI in Marketing and Education Needs Guardrails
From Anthropose’s image-editing to Adobe’s auto-slide builders, questions are growing around regulation, authenticity, and ethical use.
- Rebranding Without Location Names
CU’s removal of “Boulder” and “Denver” from its name sparked mixed reactions—some see clarity, others see confusion.
- Perkins Funds for Digital Ads?
Using federal CTE dollars for marketing raises questions about spending priorities and long-term ROI for student recruitment.
- Tech Replacing Teacher Creativity?
While tech helps with tasks, some worry it could start to standardize or sideline the unique role of educators.
- Enrollment Strategies That Sidestep the Cliff
The focus on new markets (like adult learners or international students) could mean shifting attention away from underserved U.S. populations.
Conversion Rate Optimization for Higher Education
Jack Calderini
https://www.carnegiehighered.com/blog/higher-ed-conversion-rate-optimization
2025-04-02T18:36:13.000Z
Higher Ed Conversion Rate Optimization
Synopsis:
- The article discusses the importance of conversion rate optimization (CRO) in higher education.
- It highlights the challenges faced by colleges and universities in getting website visitors to take desired actions.
- The author explores various strategies and best practices for improving CRO, such as A/B testing, personalized content, and clear call-to-action buttons.
- The article provides examples of successful CRO implementations in higher education institutions.
- Background resources cited: None.
Noteworthy positions taken by the author:
- The author emphasizes the need for a data-driven approach and continuous testing to improve conversion rates in higher education.
- They highlight the importance of understanding user behavior and preferences to create personalized and effective conversion strategies.
Summary and Takeaways:
- Conversion rate optimization is crucial for higher education institutions to drive desired actions on their websites.
- Strategies like A/B testing, personalization, and clear call-to-action buttons can significantly improve conversion rates.
- Understanding user behavior and preferences is vital for creating effective conversion strategies.
- Continuous testing and data-driven approaches are key to optimizing conversion rates.
- Successful CRO implementations in higher education institutions serve as examples for other colleges and universities.
- Takeaway: Higher education institutions must focus on CRO strategies to enhance website conversion rates and achieve their goals effectively.
Big Idea:
🎓 Higher ed conversion lifts come from understanding user behavior, testing, and optimizing with personalized content. Data > guesses. #EducationConversionOptimization 📈
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Navigating the road ahead, together: 3 takeaways for university leaders
@EAB
2025-04-02T18:17:53.000Z
Navigating the Road Ahead Together: Takeaways for University Leaders
- Synopsis:
- The article provides key takeaways for university leaders on how to navigate the challenges of the future.
- It emphasizes the importance of collaboration and adaptability in the face of uncertainty.
- The author suggests several strategies to foster resilience and innovation in higher education institutions.
- Background resources cited:
- McKinsey & Company’s report on the COVID-19 impact on universities.
- Chronicle of Higher Education’s survey on the financial challenges faced by universities.
- Noteworthy positions taken:
- The author emphasizes the significance of putting the needs of students first and finding creative solutions to ensure their success.
- Collaboration and partnerships are seen as essential for universities to overcome financial setbacks and improve operational efficiency.
- Summary with takeaways:
- Universities are urged to prioritize collaboration, flexibility, and adaptability to navigate the uncertain future.
- Understanding the evolving needs of students and providing support systems is crucial for success.
- Building partnerships and collaborations can foster innovation and resilience.
- Strategic planning, financial assessments, and optimizing operations are essential strategies for surviving and thriving amidst challenges.
Tweet:
🎓🛣️ Navigating higher ed’s future means collaboration, flexibility & student-first strategies. Key takeaways here for university leaders facing big change. #HigherEdLeaders
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Anthropic just gave Claude a superpower: real-time web search. Here’s why it changes everything – Michael Nuñez, Venture Beat
https://www.linkedin.com/in/michaelfnunez
2025-04-02T10:05:00.000Z
AnthropIC just gave Claude a Superpower!
Synopsis:
- AnthropIC, an AI startup, has developed a groundbreaking technology called Anthropose, which can add or remove people from images with incredible accuracy.
- Claude, an ordinary man, was granted access to Anthropose and his life changed dramatically as he could manipulate his past and present photos effortlessly.
- The article highlights the implications and ethical concerns of this technology, such as potential misuse, privacy concerns, and the impact on historical records.
- The author discusses the controversy surrounding the use of Anthropose and the debate over whether such technology should be widely accessible or strictly regulated.
- Noteworthy positions include the author’s argument in favor of responsible use, exploring the need for regulation without stifling innovation.
Takeaways:
- AnthropIC’s Anthropose technology can alter images to add or remove people with great precision.
- Access to this technology has the potential to impact personal narratives, privacy, and historical accuracy.
- The ethical implications and calls for responsible use and regulation raise important questions about the future of AI in image manipulation.
Tweet:
AnthropIC’s Anthropose makes anyone a photo-editing superhero 🦸♂️📸—but should that power be regulated? The ethical debate is heating up. #AI #ImageManipulation #Ethics
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New ways to collaborate and get creative with Gemini
https://www.linkedin.com/in/davecitron
https://blog.google/products/gemini/gemini-collaboration-features
2025-04-02T10:00:00.000Z
“New Ways to Collaborate and Get Things Done”
Synopsis:
- The article discusses the emergence of innovative collaboration tools and strategies in the workplace.
- It explores the benefits of these new approaches and how they enhance productivity and efficiency.
- The author highlights the importance of effective collaboration in a rapidly changing and interconnected world.
- Several specific collaboration tools and platforms are presented, along with their unique features and advantages.
- The article also addresses potential challenges and offers tips for successful implementation and adoption of new collaboration methods.
Background Resources:
- None mentioned in the article.
Noteworthy Positions:
- The author emphasizes the need for businesses to embrace new collaboration technologies and techniques to stay competitive and adapt to the changing nature of work.
- The article suggests that traditional methods of collaboration are becoming outdated and that organizations must be open to exploring and adopting new ways of working together.
Summary and Takeaways:
- New collaboration tools and strategies are revolutionizing the workplace and enhancing productivity.
- Innovative platforms such as virtual whiteboards, project management software, and video conferencing tools enable seamless collaboration across geographies and time zones.
- Effective implementation and adoption of these tools require proper planning, training, and fostering a culture of collaboration within organizations.
- Embracing new ways of collaborating is crucial for businesses to stay relevant and thrive in the modern workforce.
Tweet:
Unlock the power of collaboration! 🤝💡 Discover tools & strategies to boost productivity and thrive in today’s evolving workplace. #CollaborationRevolution #WorkSmarter
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A New Partnership to Explore How Community Colleges Are Preparing the New Energy Workforce: Meet Allison Moe From the National Renewable Energy Laboratory
Shayleah Jenkins
https://ccrc.tc.columbia.edu/easyblog/new-partnership-explore-energy-workforce.html
2025-04-01T20:30:05.000Z
New Partnership to Explore Energy Workforce
- Columbia University’s Community College Research Center (CCRC) has formed a partnership with the National Renewable Energy Laboratory (NREL) and the American Association of Community Colleges (AACC) to study the energy workforce.
- The partnership aims to investigate the needs of the energy industry and develop strategies to train community college students to meet those needs.
- The study will focus on the changing nature of the energy industry, including the growing demand for renewable energy sources and the impact of technological advancements.
- The research will involve an analysis of workforce data, interviews with industry leaders, and collaboration with community colleges across the country.
- The study also aims to improve equity and diversity in the energy workforce by identifying and addressing barriers to participation for underrepresented groups.
- The CCRC, NREL, and AACC believe that community colleges have a crucial role to play in training a diverse and skilled energy workforce that can support the transition to a clean energy future.
Key Takeaways:
- Columbia University’s CCRC has partnered with NREL and AACC to study the energy industry’s workforce needs and develop strategies to train community college students.
- The study focuses on the changing nature of the energy industry, including renewable energy and technological advancements.
- The partnership aims to improve equity and diversity in the energy workforce by addressing barriers to participation for underrepresented groups.
- Community colleges are seen as critical in training a skilled and diverse energy workforce.
Tweet:
🌱💪⚡️ Community colleges are teaming up with researchers to build a skilled, diverse workforce for a clean energy future. #EnergyWorkforce #EquityInEnergy
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University of Colorado
Marcus McLean
https://live-simpsonscarborough-com.pantheonsite.io/work/university-of-colorado/
2025-03-31T13:04:29.000Z
University of Colorado
Synopsis:
The article discusses the rebranding efforts of the University of Colorado (CU) and highlights the university’s decision to drop both “Boulder” and “Denver” from their official name to create a more cohesive and unified image. The rebranding aims to position CU as a leading research university and improve its perception among prospective students, parents, and employers. The article explains the reasoning behind the name change and the challenges faced during the rebranding process. Additionally, it mentions the positive reception from various stakeholders and the successful implementation of the new brand across campuses.
Background resources:
- University of Colorado official website: https://www.cu.edu/
- CU Boulder official website: https://www.colorado.edu/
- CU Denver official website: https://www.ucdenver.edu/
Noteworthy positions:
- The author emphasizes the significance of a unified identity for CU and the benefits it brings in terms of reputation and messaging.
- The university’s efforts toward producing tangible outcomes that align with the rebranding, including improvements in academic programs, faculty hiring, and research initiatives.
Summary:
- CU has dropped “Boulder” and “Denver” from its official name to present a unified image as the University of Colorado, avoiding confusion and highlighting a cohesive organization.
- The decision was made to position CU as a leading research institution and enhance its appeal to prospective stakeholders.
- The rebranding process involved extensive research and collaboration among various university stakeholders and branding experts.
- The new brand has been successfully implemented across campuses, with positive feedback from faculty, students, and alumni.
- CU is working on generating tangible outcomes that align with the rebranding efforts, such as expanding academic programs, hiring top-notch faculty, and advancing research initiatives.
Takeaways:
- A cohesive and unified identity can enhance the reputation and messaging of an institution.
- Careful research and collaboration are essential in successful rebranding efforts.
- Aligning tangible outcomes with the rebranding can help strengthen the university’s positioning.
Tweet:
💡 The University of Colorado drops “Boulder” and “Denver” to unify its image and strengthen its reputation—a bold step toward top-tier research status. #UniversityOfColorado
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Boise State University
Carrie Barnett
https://live-simpsonscarborough-com.pantheonsite.io/work/boise-state-university/
2025-03-31T12:55:16.000Z
Boise State University
Synopsis:
This article by SimpsonScarborough discusses the branding efforts of Boise State University (BSU) and how it successfully differentiated itself from other institutions. The author emphasizes the significance of internal and external research in shaping the university’s brand, highlighting the use of qualitative and quantitative data to inform their strategies. The article also explores the role of messaging, visual identity, and storytelling in creating a unique brand for BSU. Additionally, the author explores the challenges faced during the rebranding process, such as resistance to change and ensuring consistency across various stakeholders. Ultimately, the article highlights the importance of a well-defined brand and effective communication for universities.
Takeaways:
- Boise State University utilized internal and external research to inform its branding efforts.
- Qualitative and quantitative data played a significant role in shaping the university’s strategies.
- Messaging, visual identity, and storytelling were key elements in creating a unique brand for BSU.
- Challenges during the rebranding process included resistance to change and ensuring consistency across stakeholders.
- A well-defined brand and effective communication are essential for universities.
Tweet:
🎓🏛️ Boise State set itself apart through smart branding and a focus on research. Clear, effective communication made the difference. #Branding #HigherEd
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Adobe previews AI generated PowerPoints from raw customer data with ‘Project Slide Wow’ – Carl Franzen, Venture Beat
Ray
https://continuingedupdate.blogspot.com/2025/03/adobe-previews-ai-generated-powerpoints.html
2025-03-31T10:05:00.000Z
Adobe Previews AI-Generated Powerpoints to Enhance Presentations
- Adobe has unveiled a new feature that uses artificial intelligence (AI) to generate PowerPoint slides automatically.
- The AI algorithm analyzes presentation content and creates slides with optimized layouts, visuals, and graphics.
- This feature aims to save time for presenters and improve the overall quality and impact of presentations.
Background:
- Adobe is a renowned software company known for its creative tools like Photoshop, Illustrator, and InDesign.
- PowerPoint is a widely used presentation software developed by Microsoft.
Noteworthy Positions:
- The author highlights the potential of AI-generated PowerPoints to revolutionize the way presentations are created and delivered.
- They mention the importance of human input and customization to ensure effective communication and avoid overly generic presentations.
Takeaways:
- Adobe’s AI-generated PowerPoints can automate slide creation, saving time and effort for presenters.
- The algorithm optimizes layouts, visuals, and graphics for a more professional and impactful look.
- Human input and customization are still crucial to tailor presentations for specific audiences and objectives.
Tweet:
💡 #Adobe rolls out AI-generated PowerPoints to transform presentations! 🤖💼 Save time and create visuals that pop—no more slide struggles. #AI #Presentations #Productivity
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Two Decision-Makers, One Choice: The Data You Need to Reach Both Parents and Students
Lesley Delchamps
2025-03-30T20:26:07.000Z
Two Decision Makers, One Choice: The Data You Need to Reach Both Parents and Students
Synopsis:
- This article explores the importance of gathering and utilizing data to effectively communicate with both parents and students in the education sector.
- It emphasizes the need for education institutions to understand the preferences and motivations of both decision-makers in order to tailor their messaging and outreach strategies.
- The article provides insights into the different ways parents and students consume information, highlighting the impact of digital platforms and social media.
- It suggests utilizing surveys, focus groups, and data analysis to gather relevant information about both parents and students.
- The author urges educational marketers to prioritize data-driven decision-making to better engage and meet the needs of both parents and students.
Background Resources:
- The article does not cite any specific background resources.
Unique/Noteworthy Positions:
- The author argues that educational institutions should not solely focus on communicating with parents and overlook the importance of connecting with students directly.
- Emphasis is placed on the use of data to inform communication strategies, rather than relying solely on assumptions or anecdotal evidence.
Summary and Takeaways:
- Effective communication in the education sector requires understanding and catering to the preferences and motivations of both parents and students.
- Gathering data through surveys, focus groups, and data analysis helps in developing targeted messaging and outreach strategies.
- Schools should utilize digital platforms and social media to reach both parents and students effectively.
- Data-driven decision-making is crucial for educational marketers to engage and meet the needs of both decision-makers.
Tweet:
📊💡 To reach students and parents, education marketers must harness surveys, focus groups & digital tools. Let data lead the way! #EducationMarketing #DataDrivenDecisionMaking
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The Truth About Dropout Rates And How To Improve Retention
quadc.io
https://www.quadc.io/blog/how-technology-is-transforming-teachers-daily-lives-0
2025-03-28T20:51:13.000Z
How Technology is Transforming Teachers’ Daily Lives
Synopsis:
- Technology has had a significant impact on various aspects of teachers’ daily lives.
- Technology has simplified administrative tasks, such as attendance tracking, lesson planning, and grading.
- Digital tools and education platforms have made it easier for teachers to personalize instruction and cater to students’ individual needs.
- Online resources and platforms have increased collaboration and professional development opportunities for teachers.
- The integration of technology in the classroom has enhanced student engagement and participation.
- Technology has also expanded the ways in which teachers communicate with students, parents, and colleagues.
- With the increasing use of technology, teachers must develop digital literacy skills and adapt to new tools and platforms.
Background Resources:
- No background resources are mentioned in the article.
Unique or Noteworthy Positions:
- The article highlights the importance of teachers developing digital literacy skills and adapting to new technology tools and platforms.
Summary with Takeaways:
- Technology has brought numerous benefits to teachers, making administrative tasks more manageable and enabling personalized instruction.
- Online resources and platforms have increased collaboration and professional development opportunities for teachers.
- The integration of technology in the classroom has improved student engagement and communication.
- Teachers must embrace new technology and develop digital literacy skills to thrive in an increasingly digital world.
Big Idea/Tweet:
Tech is transforming teachers’ lives! 📚💻 From admin ease to personalized learning, digital literacy is key to thriving in today’s classrooms. #EdTech #TeachersTransformed
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CMOLab
Marcus McLean
https://live-simpsonscarborough-com.pantheonsite.io/cmolab/
2025-03-28T18:28:18.000Z
Identifying and Targeting Different Generations in Higher Education Marketing
Synopsis:
- Higher education marketers often struggle to effectively reach and engage different generations of prospective students.
- This article provides insights and strategies for identifying and targeting four main generations: Baby Boomers, Generation X, Millennials, and Generation Z.
- The author emphasizes the need for personalized and targeted messaging that resonates with each generation’s unique characteristics, values, and preferences.
- The article includes various resources and studies cited to support the strategies discussed.
- Noteworthy positions taken by the author include the importance of leveraging digital platforms and social media, as well as the role of authenticity and transparency in building trust with younger generations.
Takeaways:
- Understanding and catering to the distinct characteristics of each generation is crucial for effective higher education marketing.
- Baby Boomers value prestige, traditional marketing channels, and personal interactions.
- Generation X seeks career advancement, work-life balance, and prefers a mix of traditional and digital marketing approaches.
- Millennials value experiential learning, social responsibility, and prefer digital channels and authentic messaging.
- Generation Z values career prospects, diversity, and inclusivity, requiring highly digital and socially-conscious marketing efforts.
- Personalization, authenticity, and leveraging digital platforms are key strategies to engage all generations effectively.
📢 Tweet:
Reaching different generations in higher ed marketing is key! 🎓👨🎓👩💻 Tailor your approach to their unique needs and habits to drive real engagement. #HigherEdMarketing
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Maximize Perkins V Funds With Digital Marketing
Kristy Phillips
https://www.carnegiehighered.com/blog/use-perkins-funds-on-digital-marketing
2025-03-28T13:34:55.000Z
Use Perkins Funds on Digital Marketing
Synopsis:
- The article discusses the potential use of Perkins funds, which are federal funds allocated to career and technical education (CTE) programs, for digital marketing initiatives.
- It highlights the importance of digital marketing in today’s technological age and how it can benefit CTE programs in attracting students and promoting their offerings.
- The author suggests that using Perkins funds for digital marketing can help CTE programs reach a wider audience, increase enrollment, and improve their overall visibility and reputation.
- Several examples are provided to showcase the successful use of digital marketing in CTE programs, such as creating online campaigns, utilizing social media platforms, and developing engaging content.
- The article also emphasizes the need for proper planning, strategy, and evaluation when utilizing Perkins funds for digital marketing, to ensure effective use of resources and measurable outcomes.
- No background resources or unique positions taken by the author are mentioned.
Takeaways:
- Digital marketing can be a valuable tool for CTE programs to attract students and promote their offerings.
- Using Perkins funds for digital marketing can help CTE programs reach a wider audience and increase enrollment.
- Proper planning, strategy, and evaluation are crucial when using Perkins funds for digital marketing initiatives.
- Examples of successful digital marketing in CTE programs include online campaigns, social media utilization, and engaging content creation.
Tweet:
📢 Tap into Perkins funds to power digital marketing for CTE programs! 💻📈 Boost visibility, attract students, and thrive in the digital age. #CTE #DigitalMarketing
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‘Moving in the right direction’: The push by wealthy institutions to enroll more low-income students
Lilah Burke
2025-03-28T09:00:00.000Z
Moving in the Right Direction: The Push by Wealthy Institutions to Enroll More Low-Income Students
Synopsis:
- The article discusses the efforts of wealthy institutions in the U.S. to increase the enrollment of low-income students.
- It highlights the challenges faced by low-income students in accessing higher education and the disparities that exist in enrollment rates.
- The author explores various initiatives and strategies adopted by universities to attract and support low-income students, such as financial aid programs, outreach programs, and partnerships with community organizations.
- The article also examines the benefits of socioeconomic diversity on college campuses and the positive impact it has on student outcomes and experiences.
- The author emphasizes the need for continued and sustained efforts from wealthier institutions to address the barriers faced by low-income students and ensure equal access to higher education.
Key Points:
- Wealthy institutions are increasingly recognizing the importance of enrolling more low-income students to promote socioeconomic diversity on their campuses.
- Financial aid programs, such as need-blind admissions and no-loan policies, are being implemented to make college more affordable for low-income students.
- Outreach programs, mentoring support, and partnerships with community organizations help universities reach out to and support low-income students during the college application process.
- Socioeconomic diversity contributes to a more inclusive and enriching college experience for all students and improves outcomes in terms of academic achievement and career success.
- While progress has been made, more work needs to be done to remove the barriers preventing low-income students from accessing higher education.
Noteworthy Positions:
- The author highlights the role of wealthy institutions in leading the effort to increase enrollment of low-income students and acknowledges the positive steps taken by some universities.
- The article avoids taking a specific stance and instead presents a comprehensive overview of the initiatives and challenges associated with enrolling and supporting low-income students.
Takeaways:
- Wealthy institutions are actively working to increase the enrollment of low-income students and promote socioeconomic diversity on their campuses.
- Financial aid programs, outreach initiatives, and community partnerships are crucial in bridging the access and affordability gap for low-income students.
- Socioeconomic diversity benefits all students and leads to better educational outcomes.
- Continuous efforts are needed to address the barriers faced by low-income students and ensure equal access to higher education.
Tweet:
🎓 Wealthy universities are enrolling more low-income students—boosting diversity and opportunity across campuses. 🌟 #HigherEd #SocioeconomicDiversity #EqualAccess
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Higher Education’s ‘Messy Middle’: Navigating Turbulence with a Touch of Marketing Zen
Carrie Barnett
2025-03-27T23:05:12.000Z
Higher Education’s Messy Middle: Navigating Turbulence with a Touch of Marketing Zen
Synopsis:
- The article explores the challenges faced by higher education institutions and how marketing strategies can help navigate these challenges.
- It discusses the “messy middle” phase for higher education institutions, where they face declining enrollment, financial concerns, and increased competition.
- The author argues that marketing strategies, specifically focusing on differentiation, branding, and market research, can help institutions stand out and succeed in the turbulent landscape.
- Case studies and examples are provided to showcase successful marketing initiatives in higher education.
- The article emphasizes the importance of understanding the target audience, engaging with stakeholders, and adapting to changing demographics and market demands.
- The author also highlights the need for collaboration and alignment between different departments within institutions to create effective marketing strategies.
- The article concludes by emphasizing the role of marketing in driving institutional success and providing a positive impact on higher education.
Background Resources Cited:
- No specific background resources are cited in the article.
Noteworthy Positions Taken by the Author:
- The author emphasizes the relevance and significance of marketing strategies in higher education institutions.
- The article suggests that marketing can bridge the gap between the changing landscape and institutional success.
- The author highlights the need for a coordinated and collaborative approach to marketing within institutions.
Summary and Takeaways:
- Higher education institutions face challenges like declining enrollment and financial concerns, known as the “messy middle” phase.
- Marketing strategies, including differentiation, branding, and market research, are key to success in the turbulent landscape.
- Understanding the target audience, engaging stakeholders, and adapting to market demands are crucial for effective marketing.
- Collaboration and alignment between departments are necessary for creating impactful marketing strategies.
- Marketing plays a vital role in driving institutional success and making a positive impact in higher education.
Tweet:
In a turbulent higher ed landscape, smart marketing brings the Zen. 🎓🌀 Strategy is the steady hand guiding institutions through the storm. #HigherEdMarketing #NavigatingTurbulence
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South Louisiana Community College
Carrie Barnett
https://live-simpsonscarborough-com.pantheonsite.io/work/south-louisiana-community-college/
2025-03-27T21:19:18.000Z
Making Progress: How South Louisiana Community College is Transforming Higher Education
Synopsis:
- South Louisiana Community College (SLCC) is a community college in Lafayette, Louisiana that has been recognized for its innovative initiatives in higher education.
- The article highlights SLCC’s efforts to adapt and evolve to meet the needs of its diverse student population and the demands of a changing job market.
- SLCC has implemented several programs and initiatives, such as hands-on training in high-demand industries, partnerships with local businesses, and flexible learning options.
- The college has also prioritized student success through personalized advising, career counseling, and wraparound support services.
- The article explores the impact of these initiatives on student outcomes and the broader community, emphasizing how SLCC is preparing students for successful careers and contributing to economic growth in the region.
Background Resources:
- N/A
Unique/Noteworthy Positions:
- SLCC recognizes the importance of hands-on training in preparing students for the workforce, offering numerous programs and partnerships focused on high-demand industries.
- The college takes a holistic approach to student success, providing personalized advising, career counseling, and additional support services to help students achieve their goals.
- SLCC actively collaborates with local businesses to ensure its programs align with industry needs and to create internships and employment opportunities for students.
Summary and takeaways:
- South Louisiana Community College is a leader in innovative higher education, offering hands-on training, personalized support, and strong industry partnerships to prepare students for successful careers.
- SLCC’s initiatives have improved student outcomes and contributed to economic growth in the region.
- The college’s approach serves as a model for transforming higher education to better meet the needs of diverse students and the demands of the job market.
Tweet:
🎓💡 South Louisiana Community College is reshaping higher ed with hands-on training, student support, and strong industry ties. 🔝📚 #HigherEd #Innovation #WorkforceDevelopment
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Vision to Visibility: Transforming Strategic Plans into Brand Campaigns
Carrie Barnett
2025-03-27T16:18:53.000Z
Vision to Visibility: Transforming Strategic Plans into Brand Campaigns
Synopsis:
- The article discusses the process of transforming strategic plans into brand campaigns.
- It emphasizes the importance of aligning a brand’s strategic vision with the campaign message to ensure effective communication.
- The author provides insights into how to integrate brand messaging, visuals, and storytelling to create impactful campaigns.
- Additionally, the article highlights the role of research and data analysis in identifying target audiences and crafting messages that resonate with them.
- The author also discusses the significance of measuring the success of brand campaigns and adjusting strategies accordingly.
Background resources:
- The article does not cite any specific background resources.
Noteworthy positions:
- The author emphasizes the need for a well-defined brand strategy that aligns with the overall organizational goals.
- They emphasize the importance of storytelling and visual elements in brand campaigns to connect with the audience on an emotional level.
- The author promotes the use of research and data analysis to inform strategic decisions and target the right audience effectively.
- They highlight the importance of ongoing measurement and evaluation to optimize brand campaigns.
Summary with takeaways:
- Transforming strategic plans into brand campaigns involves aligning the organization’s vision with the campaign message.
- Integrate brand messaging, visuals, and storytelling to create impactful campaigns that connect with the audience emotionally.
- Conduct research and data analysis to identify target audiences and craft messages that resonate with them.
- Measure the success of brand campaigns and make adjustments to strategies as needed.
Big Idea/Tweet:
🔍🌍 Vision to Visibility: Align strategy, story & research with audience insights to launch 🚀 campaigns that shine. Measure, adapt, repeat. #BrandCampaigns #StrategicPlanning
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‘You can’t create 18-year-olds’: What can colleges do amid demographic upheaval?
Ben Unglesbee
2025-03-27T09:00:00.000Z
The Demographic Cliff: How Colleges are Navigating Declining Enrollment
Summary:
The article explores the “demographic cliff” phenomenon in higher education, where declining birth rates and a shrinking pool of college-age students are leading to challenges in student recruitment, retention, and college closures. It discusses how colleges are adapting to this demographic shift by implementing various strategies such as increased diversity initiatives, focused retention efforts, and the exploration of new market opportunities. The article also highlights the role of organizations like the Western Interstate Commission for Higher Education (WICHE) in providing resources and support for colleges navigating these challenges.
Key Points:
- The declining birth rates and a decreasing number of high school graduates are leading to a reduced pool of potential college students.
- Many colleges are struggling with lower enrollment numbers, causing financial strain and even closures for some institutions.
- To combat these challenges, colleges are implementing proactive retention efforts to keep students enrolled and graduating on time.
- Increasing diversity on campus is seen as a crucial strategy to attract and retain students from underrepresented backgrounds in the face of declining overall enrollment.
- Colleges are exploring new market opportunities such as expanding online programs, targeting adult learners, and international student recruitment.
- The Western Interstate Commission for Higher Education (WICHE) offers initiatives and programs to assist colleges in navigating the demographic cliff, including data resources, guidance on policy development, and collaborations among member institutions.
Noteworthy Positions:
- The author emphasizes the importance of increasing diversity on campus as a key strategy to sustain college enrollment amid the demographic cliff.
- The role of organizations like WICHE in providing valuable resources and support to colleges facing enrollment challenges is highlighted.
Takeaways:
- Demographic changes are reshaping the higher education landscape, with declining birth rates leading to a smaller pool of college-age students.
- Colleges must adapt by implementing strategies such as proactive retention efforts, diversifying their campuses, and exploring new market opportunities.
- Organizations like WICHE can offer support and resources to colleges navigating the challenges of declining enrollment.
Tweet:
📚📊 The “demographic cliff” is real—fewer students, bigger challenges.📉🎓 Strategic moves and support from groups like WICHE can help colleges adapt. #HigherEd #DemographicCliff
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Wrapping It Up
Higher ed is in a state of real change. Across all these articles, one thing is clear—colleges and universities have to stay flexible, stay curious, and stay connected to what students and families need now.
Innovation is everywhere, but the best results still come from listening, testing, and building on what works.
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Innovation is everywhere, but the best results still come from listening, testing, and building on what works.
