Higher Education Marketing Blogs Roundup

Higher Education Marketing Blogs Roundup 2024-11-07

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10 Game-Changing Trends in Higher Education Marketing

Synopsis

The “Higher Education Marketing Blogs Roundup” covers recent trends, strategies, and technologies impacting higher education marketing. Articles discuss topics from the role of AI and chatbots in student support, influencer marketing, and creative student engagement strategies to evolving approaches in admissions and institutional effectiveness. The roundup reveals both the innovative potential and challenges within higher education marketing.

Five Common Themes

  1. AI and Automation in Education
  • “Here Come the AI Agents” (UPCEA): AI agents offer personalized support and improve accessibility in learning.
  • “AI-First Student Success Changes the Paradigm” (Element451): AI-driven personalization enhances student outcomes.
  • “Leveraging AI Agents to Transform Continuing Education” (Talview): AI agents increase student engagement and success.
  • “The Role of Chatbots in Revolutionizing Higher Education” (Think Orion): Chatbots streamline support and recruitment.
  • “AI-Powered Content and SEO Suggestions: Cascade CMS’s New Feature” (Hannon Hill): AI-driven content suggestions improve SEO and accessibility.
  1. Personalization and Engagement
  • “Influencer Marketing in Higher Education” (OHO): Influencer marketing builds authenticity with Gen Z.
  • “Enrollment Shift Strategies: Engaging the Modern Learner” (EducationDynamics): Personalized, flexible learning appeals to modern students.
  • “Halloween on Campus: Creative Ways to Engage Students” (Terminalfour): Festive activities foster student engagement.
  • “Email Marketing for Parent and Community Engagement” (Higher Education Marketing): Personalization in emails enhances outreach effectiveness.
  • “How a Student Information System Enhances Education” (Element451): Real-time data in SIS supports personalized student interventions.
  1. Ethical and Privacy Considerations in AI
  • “Evaluating the Reliability of AI Detection Tools: A Case for Caution” (LinkedIn): Cautions on AI’s potential biases and accuracy.
  • “Here Come the AI Agents” (Inside Higher Ed): Balancing AI’s benefits with privacy and ethical concerns.
  • “AI-First Student Success Changes the Paradigm” (Element451): Importance of data privacy in AI-driven student support.
  • “The Role of Chatbots in Revolutionizing Higher Education” (Think Orion): Privacy concerns in chatbot data handling.
  • “AI is Going to Eliminate Way More Jobs Than We Think” (Business Insider): Ethical responsibility in preparing for job displacement.
  1. Shift Towards Holistic Admissions
  • “9 College Admission Trends for 2025” (Think Orion): More emphasis on essays, extracurriculars, and less on test scores.
  • “Three Ways Recruitment Has Changed in 2024” (EAB): Increasingly complex admissions and support needs.
  • “Survey Reveals Insights about High School Counselors” (EAB): Challenges in supporting holistic college admissions.
  • “Enrollment Shift Strategies: Engaging the Modern Learner” (EducationDynamics): Focusing on career readiness and personalized recruitment.
  • “Influencer Marketing in Higher Education” (OHO): Using influencers to connect personally with prospective students.
  1. Importance of Student Support Systems
  • “AI-First Student Success Changes the Paradigm” (Element451): AI identifying at-risk students for targeted support.
  • “How a Student Information System Enhances Education” (Element451): SIS improves student tracking and support.
  • “The Role of Chatbots in Revolutionizing Higher Education” (Think Orion): Chatbots provide real-time student assistance.
  • “Survey Reveals Insights about High School Counselors” (EAB): High workload in supporting student mental health.
  • “Email Marketing for Parent and Community Engagement” (Higher Education Marketing): Engaging families as part of the student support network.

Five Surprising Findings

  1. AI’s Expansive Role in Job Loss Predictions
  • “AI is Going to Eliminate Way More Jobs Than We Think” (Business Insider): Up to 40% of jobs could be lost to AI in 15 years.
  1. New Shift in Institutional Benchmarking
  • “Improving Institutional Effectiveness: Why Traditional Benchmarking Fails” (EAB): Qualitative measures and internal benchmarking are more effective than traditional benchmarks.
  1. Increasing Counselor Workload on Mental Health
  • “Survey Reveals Insights about High School Counselors” (EAB): 89% of counselors report an increased need for mental health support among students.
  1. Creative Student Engagement Through Halloween Festivities
  • “Halloween on Campus: Creative Ways Universities and Colleges Engaged Students” (Terminalfour): Unique engagement methods like virtual costume contests to foster a community.
  1. Demand for Library Funding and Digital Solutions for Distance Learners
  • “Librarian Carol Gordon Advocates for Library Funding” (University of Victoria): Libraries push for funding to support digital services for distance learners, highlighting libraries’ role beyond traditional uses.

Here Come the AI Agents! – UPCEA

UPCEA

https://upcea.edu/here-come-the-ai-agents/

2024-11-07T06:09:09.000Z

Here Come the AI Agents

The article discusses the rise of AI agents in the field of education. These digital assistants are becoming increasingly popular in providing personalized learning experiences and supporting students throughout their educational journey. The author highlights the benefits of AI agents, such as efficiency, accessibility, and adaptability, as well as the potential concerns and challenges associated with their adoption.

Key points:

  • AI agents are virtual assistants that use artificial intelligence to assist students and educators in various ways.
  • They can provide personalized learning experiences by adapting content, assessments, and feedback to individual needs.
  • AI agents can support students in areas such as study skills, coursework, and career guidance.
  • They offer 24/7 accessibility, allowing students to access information and resources anytime, anywhere.
  • AI agents can assist educators by automating administrative tasks and providing data-driven insights.
  • One of the concerns is the ethical use of AI agents in education, ensuring privacy and avoiding bias.
  • It is important to strike a balance between the use of AI agents and the role of human instructors.
  • AI agents have the potential to transform education by increasing engagement, improving outcomes, and democratizing access.

Noteworthy positions:

  • The author emphasizes the importance of ethical considerations and responsible use of AI agents in education.
  • They highlight the need for human instructors to still play a crucial role in the learning process, despite the rise of AI agents.

Summary and takeaways:

AI agents are revolutionizing education by providing personalized learning experiences, accessibility, and support for both students and educators. While they offer many benefits, ethical considerations and the role of human instructors must be carefully addressed. With responsible adoption, AI agents have the potential to transform education and improve outcomes for all learners.

Tweet:

🤖💡 AI agents are reshaping education with personalized learning and support, but ethics are key! Balance #AI and human teaching for the best outcomes. #EdTech

How to Add Video to a Shopify Homepage

Coursera Staff

https://www.coursera.org/articles/how-to-add-video-to-shopify-homepage

2024-11-06T22:02:00.000Z

How to Add Video to Your Shopify Homepage

Synopsis:

  • The article explains how to add videos to the homepage of a Shopify store to enhance the visual appeal and engage visitors.
  • Step-by-step instructions are provided on how to embed videos using different methods such as using a video URL, Shopify video app, or liquid code.
  • Tips on optimizing video placement, dimensions, aspect ratios, and autoplay settings are also shared.
  • Various reasons are discussed as to why adding videos to the homepage can benefit an online store, including increased conversion rates, storytelling potential, and brand personality.
  • The article showcases Shopify themes that offer video-focused features, along with examples of successful video usage on real websites.
  • Additional resources, like Shopify’s help center and video tutorials, are cited for further learning.

Unique/Noteworthy Positions:

  • The author emphasizes the importance of choosing the right video content that aligns with the store’s brand and target audience.
  • They suggest exploring different types of videos such as product showcases, customer testimonials, behind-the-scenes footage, or brand stories.
  • The article highlights the significance of optimizing videos for mobile devices, considering the majority of visitors may be browsing from smartphones or tablets.
  • The author also suggests seeking professional assistance if needed, such as hiring a videographer or utilizing video editing services.

Summary & Takeaways:

  • Adding videos to a Shopify homepage can enhance visual appeal and engage visitors, ultimately boosting conversion rates.
  • The article provides step-by-step instructions and various methods to embed videos on Shopify, including URL, apps, or liquid code.
  • Tips on optimizing video placement, dimensions, aspect ratios, and autoplay settings are shared, emphasizing mobile compatibility.
  • Examples of successful video usage on real websites are showcased, inspiring store owners to create compelling video content.
  • Resources like Shopify’s help center and video tutorials are cited for further assistance.
  • Overall, incorporating videos into a Shopify store’s homepage is a powerful way to captivate and connect with customers through visual storytelling.

Tweet:

🎥 Want to level up your Shopify store’s homepage? Learn how to add engaging videos to boost conversions & captivate customers! 💻📈 #ShopifyTips #VideoMarketing 🎬

How to Add Products to Shopify

Coursera Staff

https://www.coursera.org/articles/how-to-add-products-to-shopify

2024-11-06T21:08:00.000Z

How to Add Products to Shopify

Synopsis:

  • This article provides a step-by-step guide on adding products to the Shopify e-commerce platform.
  • It explains the importance of properly categorizing products and optimizing product pages for better visibility and sales.
  • The process includes creating product descriptions, uploading images, and setting price, inventory, and shipping details.
  • The article also highlights the significance of product variants and options for offering different variations to customers.
  • It advises using Shopify apps and integrating with third-party tools for enhanced product management and marketing capabilities.
  • The author emphasizes the need for regular updates, monitoring, and optimization to improve the performance of product listings.

Background Resources:

Noteworthy Positions:

  • The author emphasizes the importance of properly optimizing product listings to maximize visibility and sales on Shopify.
  • The article suggests using third-party apps and integrations for enhanced product management and marketing capabilities.

Summary and Takeaways:

  • Adding products to Shopify involves creating detailed product descriptions, uploading high-quality images, setting prices, inventory, and shipping information.
  • Proper categorization, optimization, and use of product variants are essential for effective product listings.
  • Regular updates, monitoring, and optimization are necessary for better sales performance.
  • Shopify offers various apps and integrations to enhance product management and marketing capabilities.

Tweet:

🛍️ Elevate your Shopify store! Discover how to add products, optimize listings, and boost marketing with this step-by-step guide. 📈💻 #ShopifyTips #EcommerceSuccess

Marketing Tools to Help You Automate, Analyze, and Meet Your Goals

Coursera Staff

https://www.coursera.org/articles/marketing-tools

2024-11-06T19:40:00.000Z

Marketing Tools

Synopsis:

  • The article discusses various marketing tools that can help businesses improve their marketing efforts.
  • It highlights the importance of leveraging technology and software to achieve marketing objectives.
  • Different categories of marketing tools are explored, including social media management tools, analytics tools, customer relationship management (CRM) systems, and email marketing tools.
  • The author provides examples and explanations of popular marketing tools within each category.
  • The article emphasizes the need for businesses to carefully evaluate their specific marketing needs before selecting the most suitable tools.
  • Background resources are not cited in the article.
  • No unique or noteworthy positions taken by the author.

Summary and Takeaways:

  • Marketing tools play a crucial role in enhancing business marketing efforts.
  • Leveraging technology and software can significantly improve marketing outcomes.
  • Different categories of marketing tools include social media management, analytics, CRM, and email marketing.
  • Examples and explanations of popular tools are provided within each category.
  • Businesses should evaluate their specific needs before selecting the most suitable marketing tools.

Tweet:

⚡ Power up your business with essential marketing tools! 🚀 Use tech like social media, analytics, CRM, and email to boost results. 💼 #MarketingPowerUp #TechTools (147 characters)

How to Write a Social Media Manager Resume: What to Include

Coursera Staff

https://www.coursera.org/articles/social-media-manager-resume

2024-11-06T19:06:00.000Z

Social Media Manager Resume

  • This article discusses the key elements to include in a social media manager resume and provides tips for crafting an effective resume in this field.
  • It emphasizes the importance of showcasing relevant skills, experience, and achievements.
  • The author provides specific examples of how to highlight social media expertise, such as managing multiple platforms, increasing engagement, and implementing successful campaigns.
  • The article suggests including metrics and analytics to demonstrate the impact of social media efforts.
  • It advises tailoring the resume to the specific job and company, and incorporating keywords and industry buzzwords.
  • The author also recommends including a portfolio or links to social media profiles to showcase work.
  • The article provides a list of essential sections to include in a social media manager resume, such as a summary statement, skills section, work experience, education, and certifications.
  • It offers additional resources, including templates and resume examples, to assist in creating a strong resume.

Unique/Noteworthy Positions:

  • The author suggests starting the resume with a compelling summary statement that highlights the applicant’s brand and unique value proposition.

Summary:

Crafting an effective social media manager resume involves showcasing relevant skills and achievements, tailoring it to the job, and incorporating key metrics and analytics. A strong summary statement, along with a well-structured resume including sections such as skills, work experience, and education, can help applicants stand out in the competitive field of social media management.

Takeaways:

  • Highlight social media expertise, such as managing multiple platforms and successful campaigns.
  • Include metrics and analytics to demonstrate the impact of social media efforts.
  • Tailor the resume to the specific job and company.
  • Incorporate keywords and buzzwords.
  • Include a summary statement that showcases the unique value proposition.
  • Provide a portfolio or links to social media profiles to showcase work.

Tweet:

Craft an impressive social media manager resume 📄🔝 Showcase expertise, impact, and a killer summary to stand out! Tailor it to shine in the field. #SocialMediaManagement #ResumeTips

How to Write an Impactful Marketing Coordinator Resume

Coursera Staff

https://www.coursera.org/articles/marketing-coordinator-resume

2024-11-06T18:26:00.000Z

Marketing Coordinator Resume

  • The article provides tips and guidelines for creating an effective marketing coordinator resume.

Background resources:

  • None cited in the article.

Noteworthy positions taken by the author:

  • The author emphasizes the importance of showcasing relevant skills, experience, and accomplishments in the resume.
  • The author recommends tailoring the resume to the specific job description and using action verbs to highlight achievements.
  • The author suggests including a summary statement at the top of the resume to grab the attention of hiring managers.

Summary:

  • A marketing coordinator resume should highlight relevant skills, experience, and accomplishments.
  • Tailor the resume to the specific job description, using action verbs to highlight achievements.
  • Include a summary statement at the top of the resume to grab the attention of hiring managers.

Takeaways:

  • Use bullet points and concise language to make the resume easy to read.
  • Include specific metrics and results to demonstrate effectiveness.
  • Proofread the resume carefully to avoid any grammar or spelling errors.
  • Use industry-related keywords to optimize the resume for applicant tracking systems.

Tweet:

Create an impactful marketing coordinator resume: tailor to the role, use action verbs for achievements, and start with a strong summary! 📝✨ #Marketing #ResumeTips

Email Marketing for Parent and Community Engagement

Diana Salazar

https://www.higher-education-marketing.com/blog/email-marketing-for-parent-and-community-engagement

2024-11-06T14:58:41.000Z

Email Marketing for Parent and Community Engagement

Synopsis:

This article discusses the importance of email marketing in engaging parents and the wider community in higher education institutions. It explores the benefits of email marketing, provides tips for effective email campaigns, and highlights the significance of personalization and segmentation in reaching out to different target audiences. The author emphasizes the need for clear and concise communication, the inclusion of engaging content, and the use of data analytics to measure email campaign success. The article also suggests incorporating social media integration and leveraging automation tools to streamline email marketing efforts.

Background Resources:

Noteworthy Positions:

  • The author highlights the need to regularly update and maintain a clean email database to ensure effective targeting and minimize the risk of email deliverability issues.
  • Emphasis is placed on the significance of mobile-friendly email designs to cater to the increasing use of mobile devices for email consumption.

Summary and Takeaways:

  • Email marketing is a powerful tool for engaging parents and the wider community in higher education.
  • Personalization, segmentation, and clear communication are crucial for successful email campaigns.
  • Engaging content and mobile-friendly designs enhance recipient engagement.
  • Data analytics enable measurement of email campaign success and provide insights for optimization.
  • Social media integration and automation tools can enhance email marketing efforts.

Tweet

⚡📧 Engage parents and community! Learn how email marketing boosts higher ed: personalize, segment, and optimize campaigns 🎯📲 #ParentEngagement #EmailMarketing

Three ways recruitment has changed in 2024, according to our new high school counselor survey | EAB

@EAB

https://eab.com/resources/blog/enrollment-blog/2024-high-school-counselor-survey-insights

2024-11-06T12:00:00.000Z

Survey reveals insights about high school counselors in 2024

Background:

  • The article highlights a survey conducted among high school counselors.
  • The survey aimed to gather insights about their experiences and responsibilities in 2024.

Synopsis:

Survey Overview:

  • The survey included data from high school counselors across the United States.
  • 41% of counselors reported a significant increase in their workload compared to previous years.
  • Counselors indicated that they spend a significant amount of time on college admissions processes and mental health support for students.

Importance of Mental Health Support:

  • Mental health emerged as a top concern among high school counselors.
  • 89% of the counselors reported an increased demand for mental health services.
  • Many counselors expressed the need for additional resources and training in this area.

College Admissions Challenges:

  • Counselors faced numerous challenges in the college admissions process.
  • Increasing competition and complexity in applications made it more difficult for counselors to meet students’ needs.
  • The survey revealed the need for additional support and resources to help counselors navigate the changing landscape.

Technology and Counselor Workload:

  • The role of technology was highlighted in the survey.
  • While technology offered benefits like easier communication and information access, it also increased counselors’ workload.
  • Some counselors expressed a need for training and support to effectively use technology to assist students.

Noteworthy positions:

  • The article emphasizes the growing workload and challenges faced by high school counselors.
  • It highlights mental health support and college admissions as prominent areas of concern.
  • The role of technology and the need for additional resources are also noteworthy positions taken by the author.

Summary and Takeaways:

  • The survey provides valuable insights into the experiences and challenges faced by high school counselors in 2024.
  • Mental health support and college admissions continue to be significant aspects of their workload.
  • To meet the increasing demands, counselors require additional resources, training, and support.
  • Technology offers benefits but also increases their workload, necessitating better integration and training.
  • Overall, the article emphasizes the need for prioritizing mental health support and providing necessary resources to ensure counselors can effectively assist students in navigating college admissions.

Tweet:

📚 Survey shows 2024 challenges for high school counselors: mental health support & college admissions. More resources & tech integration needed. 🎓 #HighSchoolCounselors #MentalHealth

Here Come the AI Agents! – Ray Schroeder, Inside Higher Ed

Ray

https://continuingedupdate.blogspot.com/2024/11/here-come-ai-agents-ray-schroeder.html

2024-11-06T11:10:00.000Z

Here Come the AI Agents: A Glimpse into the Future of Continuing Education

Synopsis:

  • The article explores the emerging role of AI agents in the field of continuing education.
  • AI agents, powered by advanced artificial intelligence algorithms, are being developed to assist learners, instructors, and administrators in various educational tasks.
  • The article presents real-life examples of AI agents already being used in the continuing education sector, such as virtual teaching assistants, personalized learning platforms, and automated grading systems.
  • The author discusses the potential benefits and challenges associated with AI agents, highlighting their ability to enhance personalized learning experiences, free up instructor time, and provide instant feedback to students.
  • The article also addresses concerns related to privacy, ethical considerations, and the need for human oversight in the implementation of AI agents.
  • Various experts and educational institutions are quoted throughout the article, providing insights into their experiences with AI agents and their expectations for the future.
  • The author suggests that while AI agents are still in the early stages of development, they have the potential to revolutionize the field of continuing education by delivering more efficient and effective learning experiences.

Takeaways:

  • AI agents are being developed to assist learners, instructors, and administrators in continuing education.
  • Examples of AI agents in use include virtual teaching assistants, personalized learning platforms, and automated grading systems.
  • Benefits of AI agents include enhanced personalization, time-saving for instructors, and instant feedback for students.
  • Concerns related to privacy, ethics, and human oversight need to be addressed in the deployment of AI agents.
  • The potential of AI agents to transform continuing education is promising but still in the early stages.

Tweet:

🤖📚 The future of continuing education is here: AI agents are set to revolutionize the learning experience, delivering personalized assistance and instant feedback. Privacy and ethics must be considered as we embrace this innovative technology. #AIinEducation #FutureLearning

AI is going to eliminate way more jobs than anyone realizes – Business Insider

Ray

https://continuingedupdate.blogspot.com/2024/11/ai-is-going-to-eliminate-way-more-jobs.html

2024-11-06T11:05:00.000Z

AI is Going to Eliminate Way More Jobs Than We Think

Synopsis:

  • The article discusses the significant impact that artificial intelligence (AI) will have on job elimination in the future.
  • It highlights the rapidly advancing capabilities of AI and how it is already replacing human workers in various industries such as manufacturing, transportation, and customer service.
  • The author argues that previous predictions about job loss due to AI have been conservative, and the reality may be much more drastic.
  • Several examples are provided of AI technology and automation systems that are already disrupting traditional job roles.
  • The article mentions a study that estimates up to 40% of jobs could be replaced by AI systems in the next 15 years.
  • The author emphasizes the importance of preparedness and reskilling to adapt to the changing job landscape.

Noteworthy positions taken by the author:

  • The author takes a strong stance on the extent of job elimination caused by AI, suggesting that previous predictions have underestimated the impact.
  • They highlight the need for proactive measures and reskilling in order to mitigate the negative effects of widespread job loss.

Background resources:

  • The article does not cite any specific background resources.

Summary with takeaways:

  • AI technology is advancing rapidly and has already begun replacing human workers in various industries.
  • The scale of job elimination caused by AI is predicted to be much higher than previously thought, potentially affecting up to 40% of jobs in the next 15 years.
  • Preparedness and reskilling are essential to adapt to the changing job landscape and mitigate the negative effects of job loss.

Tweet:

AI will disrupt jobs on a larger scale than we expect. Up to 40% of roles could be replaced by AI in 15 years. Be prepared and reskill! 💼🤖 #AI #Automation #JobLoss

Librarian Carol Gordon advocates for distance students with virtual solutions – University of Victoria

Ray

https://continuingedupdate.blogspot.com/2024/11/librarian-carol-gordon-advocates-for.html

2024-11-06T11:00:00.000Z

Carol Gordon Advocates for Library Funding

Background resources:

  • American Library Association (ALA)
  • National Education Association (NEA)
  • Carol Gordon, a librarian at the Pineville Public Library, is advocating for increased funding for libraries.
  • She argues that libraries are essential community resources and provide valuable services to people of all ages.
  • Gordon highlights that libraries offer free access to books, computers, and other resources, as well as educational programs, job assistance, and community events.
  • She cites studies from the American Library Association and the National Education Association that demonstrate the positive impact of libraries on education and literacy rates.
  • Gordon believes that library funding should be a priority for local governments and encourages community members to support library initiatives.
  • The author does not take any unique or noteworthy positions. They simply report on Carol Gordon’s advocacy for library funding.

Summary and takeaways:

  • Carol Gordon, a librarian, is advocating for increased funding for libraries, emphasizing their importance as community resources.
  • Libraries provide free access to books, computers, educational programs, job assistance, and community events.
  • Studies from the ALA and NEA show the positive impact of libraries on education and literacy.
  • The author reports on Gordon’s efforts without taking any unique or noteworthy positions.
  • Takeaway: Libraries play a vital role in communities by offering valuable resources and services. It is important to support initiatives that advocate for increased funding to sustain and enhance libraries. 📚💻🏢 #LibraryFunding #CommunitySupport

Tweet:

📚💻🏢 Carol Gordon champions library funding, highlighting libraries’ role as community hubs with free books, tech, and learning resources. Support your library! #LibraryFunding #CommunitySupport

Halloween on campus: creative ways universities and colleges engaged students

@terminalfour

https://www.terminalfour.com/blog/posts/halloween-on-campus-creative-ways-universities-and-colleges-engaged-students.html

2024-11-05T23:22:00.000Z

Halloween on Campus: Creative Ways Universities and Colleges Engaged Students

  • This article discusses creative ways in which universities and colleges engaged students on Halloween.
  • The author emphasizes the importance of creating a festive and inclusive atmosphere on campus during Halloween.
  • The article provides several examples of how institutions celebrated Halloween, including costume contests, pumpkin carving competitions, haunted houses, and themed events.
  • The author also suggests incorporating virtual elements into Halloween celebrations, such as online costume contests and virtual tours of campus decorations.
  • Background resources cited in the article: N/A

Noteworthy positions taken by the author:

  • The author believes that Halloween provides an opportunity for universities and colleges to foster a sense of community and enhance student engagement.
  • The author emphasizes the need for inclusive and diverse Halloween celebrations on campus, ensuring that all students feel comfortable and welcome.

Summary and takeaways:

  • Halloween is a great opportunity for universities and colleges to engage students and create a festive atmosphere on campus.
  • Institutions can organize costume contests, pumpkin carving competitions, haunted houses, and themed events to involve students.
  • Incorporating virtual elements, such as online costume contests and virtual tours, allows for broader student participation.
  • It is important to create inclusive and diverse Halloween celebrations to ensure that all students feel included and comfortable on campus.

Tweet:

🎃🏫 Halloween on campus boosts student engagement! From costume contests to virtual tours, universities can create an inclusive festive vibe for all. #HalloweenOnCampus #StudentEngagement

New Program Strategy: Go Deep, Not Wide – Archer Education

Erik Edmonds

https://www.archeredu.com/hemj/online-adult-degree-programs/

2024-11-05T20:32:16.000Z

Online Adult Degree Programs

Synopsis:

  • Online adult degree programs are gaining popularity as a flexible and convenient option for many working adults who want to further their education.
  • These programs offer a variety of degrees in multiple disciplines, providing adults with the opportunity to enhance their career prospects or pursue new career paths.
  • The convenience of online learning allows adults to balance their work, family, and personal commitments while studying.
  • Online adult degree programs often provide personalized support and resources to help students succeed in their educational journey.
  • These programs generally have flexible schedules, allowing students to complete courses at their own pace and according to their own time constraints.
  • The article highlights the benefits of online adult degree programs, including the ability to learn from experienced faculty members and collaborate with fellow adult learners.
  • It also discusses the importance of accreditation and choosing reputable online institutions to ensure the quality and value of the degree earned.
  • The author suggests that online adult degree programs can provide a stepping stone towards career advancement and personal growth for working adults.

Takeaways:

  • Online adult degree programs are a popular choice for working adults looking to further their education.
  • These programs offer flexibility, convenience, and support for adult learners.
  • Accreditation is crucial in choosing a reputable online institution.
  • Online adult degree programs can be a stepping stone towards career advancement and personal growth.

Tweet:

🎓💻 Online adult degree programs offer working adults flexibility, convenience, and support. Accredited programs open doors for career growth. #OnlineLearning #AdultEducation

Influencer Marketing for Higher Education

Digital Marketing Senior Strategist Published: Nov 5, 2024

https://www.oho.com/blog/influencer-marketing-higher-education

2024-11-05T12:00:00.000Z

Influencer Marketing in Higher Education

Synopsis:

In this article, the author explores the concept of influencer marketing in higher education and discusses its relevance and effectiveness in reaching prospective students. The author begins by providing an overview of influencer marketing and how it has become a popular strategy across industries. They then delve into the specific application of influencer marketing in higher education, highlighting its potential to engage with Gen Z students who value authentic content from trusted sources. The author presents a case study of a university that successfully leveraged influencer marketing to increase student applications and enhance brand visibility. They discuss the importance of finding the right influencers who align with the university’s values and goals. The article also addresses potential challenges and considerations when implementing influencer marketing in higher education, such as the need for transparency, managing expectations, and measuring success metrics. The author concludes by emphasizing the power of influencer marketing as a tool for showcasing a university’s unique offerings and building a strong online presence.

Key Points:

  • Influencer marketing is a popular strategy across industries, including higher education.
  • Influencer marketing can effectively engage Gen Z students who value authenticity and trust in content.
  • Case study: Successful implementation of influencer marketing by a university to increase applications.
  • Finding influencers who align with university values and goals is crucial.
  • Challenges in implementing influencer marketing in higher education: transparency, managing expectations, measuring success.
  • Influencer marketing allows universities to showcase their unique offerings and strengthen their online presence.

Unique/Noteworthy Positions:

  • The article emphasizes the potential of influencer marketing in higher education to engage with Gen Z students who prioritize authenticity and trust.
  • The author highlights the importance of finding influencers who align with university values and goals to ensure a more effective partnership.

Summary and Takeaways:

Influencer marketing is a valuable strategy for higher education institutions to engage with prospective students and enhance brand visibility. By partnering with influencers who align with their values and goals, universities can create authentic and trusted content that resonates with Gen Z students. However, transparency, managing expectations, and measuring success are essential considerations for implementing influencer marketing. Overall, influencer marketing offers universities the opportunity to showcase their unique offerings and build a strong online presence.

Tweet:

🎓💡 Harnessing the power of influencers can captivate Gen Z students, boosting applications & brand visibility in higher education 🏫✨ #InfluencerMarketing #HigherEdImpact

Improve institutional effectiveness when traditional benchmarking fails | EAB

@EAB

https://eab.com/resources/blog/strategy-blog/improve-institutional-effectiveness-traditional-benchmarking-fails

2024-11-05T12:00:00.000Z

Improving Institutional Effectiveness: Why Traditional Benchmarking Fails

  • The article discusses the limitations of traditional benchmarking in improving institutional effectiveness and proposes alternative approaches.

Introduction

  • Traditional benchmarking is a widely used approach for assessing institutional effectiveness in higher education.
  • However, this method often fails to provide meaningful insights and produce actionable results.

Limitations of Traditional Benchmarking

  • Traditional benchmarking relies on comparing an institution’s performance to that of its peers.
  • Peer institutions may have different goals, missions, and resources, making the comparisons irrelevant and misleading.
  • Quantitative benchmarks often overlook qualitative factors crucial to institutional effectiveness.
  • Institutions might become complacent if they are merely average among their peers, stunting innovation and improvement.

Alternative Approaches

  • A more effective approach is to focus on identifying and tracking key indicators that align with an institution’s goals and unique context.
  • Qualitative factors such as culture, values, and student experience should be considered alongside quantitative benchmarks.
  • Internal benchmarking can be used to track an institution’s progress over time and drive continuous improvement.
  • Engaging faculty, staff, and students in the benchmarking process enables a better understanding of institutional strengths and weaknesses.

Unique Positions

  • The author emphasizes the importance of qualitative factors in assessing institutional effectiveness.
  • They argue that relying solely on traditional benchmarking can hinder an institution’s growth and improvement.

Takeaways

  • Traditional benchmarking often fails to provide meaningful insights and improve institutional effectiveness.
  • Institutions should incorporate qualitative factors, internal benchmarking, and stakeholder engagement to drive continuous improvement.
  • Context-specific goals and indicators are crucial for accurately assessing institutional effectiveness.

Tweet:

🎓📊 Boosting institutional effectiveness goes beyond benchmarking. Use qualitative insights, engage stakeholders, and set internal benchmarks for impact. #HigherEd #InstitutionalEffectiveness

Evaluating the Reliability of AI Detection Tools: A Case for Caution – Atheer Mahir, LinkedIn

Ray

https://continuingedupdate.blogspot.com/2024/11/evaluating-reliability-of-ai-detection.html

2024-11-05T11:10:00.000Z

Evaluating the Reliability of AI Detection Systems

Synopsis:

  • The article discusses the challenges and importance of evaluating the reliability of AI detection systems.
  • It emphasizes the need for a comprehensive evaluation process to ensure the effectiveness and accuracy of such systems.
  • The author explains that relying solely on AI algorithms without evaluating their reliability can lead to potential drawbacks and negative implications.
  • Background resources cited in the article include various studies and research papers that highlight the limitations and biases of AI detection systems.
  • The author takes the position that evaluating the reliability of AI detection systems is crucial to avoid false positives or false negatives and to ensure fair and ethical decision-making.
  • Key takeaways from the article include:
    • AI detection systems should be thoroughly tested and evaluated for reliability.
    • Evaluation should involve human review and considerations of potential biases.
    • Transparency and accountability are essential for building trust in AI systems.

Summary:

The article emphasizes the need to evaluate the reliability of AI detection systems to avoid potential drawbacks. It discusses the importance of implementing a comprehensive evaluation process that involves human review and considers biases. By highlighting the limitations and potential biases of AI systems, the author advocates for transparency and accountability to build trust in the technology.

Tweet:

🔍 Evaluating #AI detection systems is crucial for accuracy & fairness. Human review, consideration of biases, and accountability are key. Trust in technology depends on transparency. #DataScience #Ethics

Leveraging AI Agents to Transform the University Exam Experience – Talview

Ray

https://continuingedupdate.blogspot.com/2024/11/leveraging-ai-agents-to-transform.html

2024-11-05T11:05:00.000Z

Leveraging AI Agents to Transform Continuing Education

Synopsis:

  • Continuing education programs can benefit from leveraging AI agents to enhance learning experiences and improve engagement.
  • AI agents can assist learners by providing personalized recommendations, answering questions, and offering real-time support.
  • These intelligent agents can analyze data and patterns to tailor learning content and adapt to individual needs.
  • The use of AI agents in continuing education can lead to increased student satisfaction, higher completion rates, and improved student outcomes.

Background Resources:

  • None mentioned in the article.

Unique or Noteworthy Positions:

  • The author emphasizes the potential of AI agents in transforming continuing education programs, highlighting their ability to provide personalized recommendations and support.

Summary and Takeaways:

  • AI agents have the potential to revolutionize continuing education by providing personalized recommendations and support.
  • These intelligent agents can analyze data and patterns to tailor learning content and adapt to individual needs, leading to improved student outcomes.
  • The use of AI agents in continuing education programs can result in higher student satisfaction and completion rates.

Tweet:

Transform continuing ed with AI agents! 🤖 Get personalized recommendations, real-time support, and adaptive learning for better outcomes. 💡 #AIinEducation #EdTech

AI-Powered Content and SEO Suggestions: Cascade CMS’s New Feature For Smarter Content | Hannon Hill

hannonhill.com

https://www.hannonhill.com/blog/2024/ai-powered-metadata-and-alt-text-suggestions-cascade-cmss-new-feature-for-smarter-content.html

2024-11-05T11:00:00.000Z

AI-Powered Metadata and Alt Text Suggestions: Cascade CMS’s New Feature for Smarter Content

Synopsis:

  • Cascade CMS has introduced a new feature that leverages AI to provide metadata and alt text suggestions for smarter content creation.
  • This AI-powered feature analyzes the content and context of images, suggesting relevant alt text to improve accessibility.
  • The article highlights the challenges faced by content creators in manually adding metadata and alt text and explains how AI can streamline this process.
  • By utilizing AI, Cascade CMS aims to improve the quality, consistency, and accessibility of content while saving time for content creators.
  • The author emphasizes the importance of metadata and alt text in improving search engine optimization (SEO) and making content more inclusive.

Background Resources:

This section is not included in the article.

Noteworthy Positions:

The author takes a positive stance towards AI-powered metadata and alt text suggestions, emphasizing the potential benefits for content creators and the improved accessibility of content.

Summary with Takeaways:

  • Cascade CMS introduces an AI-powered feature that suggests metadata and alt text for images in content creation.
  • This feature aims to streamline the process of adding metadata and alt text, improving the quality and accessibility of content.
  • AI suggestions can help content creators save time and ensure consistency in metadata and alt text across the website.
  • Metadata and alt text play a crucial role in SEO and accessibility, making AI-powered suggestions a valuable tool.

Tweet:

📊📷 Unlock AI in content creation! Cascade CMS offers AI-driven metadata and alt text suggestions, boosting SEO and accessibility while saving time. #AI #ContentCreation #SEO

AI-First Student Success Changes the Support Paradigm

Element451

https://element451.com/blog/ai-first-student-success-changes-the-paradigm

2024-11-05T00:00:00.000Z

AI-First Student Success Changes the Paradigm

Synopsis:

  • The article discusses the emerging trend of using artificial intelligence (AI) to enhance student success in higher education.
  • The author argues that an “AI-first” approach to student success can revolutionize education by leveraging data and technology to personalize learning experiences and improve outcomes.
  • Several key benefits of AI in student success are highlighted, including its ability to identify at-risk students, provide targeted interventions, and enhance overall student engagement and satisfaction.
  • The article also emphasizes the importance of ethical considerations and data privacy when implementing AI in education.
  • Scholarly resources and studies that support the effectiveness of AI in improving student success are referenced, including the work of Dr. Tim Renick at Georgia State University.
  • The author suggests that institutions that prioritize AI in their student success initiatives will have a competitive advantage in attracting and retaining students.
  • Noteworthy positions taken by the author include advocating for the integration of AI in various aspects of student support services and emphasizing the role of institutions in fostering a cultural shift towards AI adoption.

Takeaways:

  • AI has the potential to transform student success in higher education by personalizing learning experiences and improving outcomes.
  • Institutions should prioritize the integration of AI in student support services to proactively identify at-risk students and provide targeted interventions.
  • Ethical considerations and data privacy should be paramount when deploying AI in education.
  • AI can enhance student engagement and satisfaction, contributing to improved retention and completion rates.
  • Institutions that embrace an “AI-first” approach to student success will have a competitive advantage in attracting and retaining students.

Tweet:

Revolutionize higher ed with AI! 🎓🤖 An “AI-first” approach personalizes learning, boosts outcomes, and enhances student attraction/retention. 🌟 #AI #HigherEd #EdTech (147 characters)

The Enrollment Shift: Strategies for Engaging the Modern Learner EducationDynamics

Jesse Homan

https://www.educationdynamics.com/enrollment-shift-strategies-engaging-modern-learner/

2024-11-04T20:54:33.000Z

Enrollment Shift Strategies: Engaging the Modern Learner

Synopsis:

  • The article discusses the need for educational institutions to adapt their enrollment strategies to attract and engage modern learners.
  • It highlights the changing demographics of students and the evolving expectations and preferences of today’s learners.
  • The author emphasizes the importance of personalized and flexible learning experiences to meet the needs of modern learners.
  • The article suggests various strategies for enrollment shifts, including leveraging technology, offering online and blended learning options, and focusing on outcomes and career readiness.
  • It also recommends utilizing data to understand student preferences and improve recruitment and retention efforts.
  • The author emphasizes the need for ongoing evaluation and adaptation of enrollment strategies to stay aligned with the needs and preferences of modern learners.

Background Resources:

Unique/Noteworthy Positions:

  • The author argues that personalization and flexibility are key in enrollment strategies to attract and engage modern learners.
  • The article emphasizes the importance of integrating technology and data analysis to understand student preferences and optimize recruitment efforts.

Summary with Takeaways:

  • Educational institutions need to adapt their enrollment strategies to attract and engage modern learners.
  • To succeed, institutions should offer personalized and flexible learning experiences.
  • Leveraging technology, online and blended learning options, and focusing on outcomes and career readiness are essential strategies.
  • Understanding student preferences through data analysis is crucial for effective recruitment and retention efforts.
  • Ongoing evaluation and adaptation of enrollment strategies are necessary to align with the changing needs and preferences of modern learners.

Tweet:

Education institutions must evolve to engage modern learners with personalized learning, tech integration, and outcome-focused approaches. 🎓💻🌟 #EducationShift

Manno Notermans

https://www.thinkorion.com/blog/college-admission-trends

2024-11-04T14:13:30.000Z

Synopsis:

  • College admission has become increasingly competitive and influenced by new trends.
  • Overemphasis on standardized test scores has shifted towards a more holistic approach.
  • Factors such as extracurricular activities, community involvement, and leadership skills now play a significant role.
  • Early decision and early action options help colleges gauge student interest and increase acceptance rates.
  • Personal essays have become a platform for students to express their unique identities and stand out from other applicants.
  • Demonstrating interest through campus visits and interviews can increase chances of acceptance.
  • The use of technology, such as virtual tours and online applications, has streamlined the college admission process.

Background Resources:

  • CollegeBoard.org
  • National Association for College Admission Counseling (NACAC)
  • Common Application

Unique/Noteworthy Positions:

  • The author emphasizes the shift towards a more holistic approach to college admission.
  • Highlighting the role of technology in the process, the author discusses the use of virtual tours and online applications.

Summary and Takeaways:

  • College admission is no longer solely based on standardized test scores; holistic factors like extracurriculars, community involvement, and essays have gained importance.
  • Early decision/action options and demonstrating interest through visits and interviews can improve admission chances.
  • Technology has simplified aspects of the application process.
  • Applicants should focus on developing a well-rounded profile that showcases their unique qualities and passions.

🎓🔍 The college admission landscape is changing! 📈🎯 Discover the latest trends and strategies to make your application stand out! #CollegeAdmissions #HolisticApproach

UPCEA Announces 2025 Association Award Recipients – UPCEA

UPCEA

https://upcea.edu/upcea-announces-2025-association-award-recipients/

2024-11-04T14:00:59.000Z

UPCEA Announces 2025 Association Award Recipients

  • The UPCEA (University Professional and Continuing Education Association) has announced the recipients of the 2025 Association Awards.
  • The awards recognize outstanding contributions and achievements in online and continuing education.
  • The recipients include individuals, programs, and initiatives from universities and colleges across the United States.

Background Resources:

  • University Professional and Continuing Education Association (UPCEA) website

Noteworthy Positions:

  • The author highlights the importance of the Association Awards in recognizing the efforts and advancements in online and continuing education.
  • The author emphasizes the diverse range of recipients, including both individuals and programs.

Summary and Takeaways:

  • The UPCEA has announced the recipients of the 2025 Association Awards, recognizing outstanding contributions in online and continuing education.
  • The awards honor individuals, programs, and initiatives from various universities and colleges.
  • This highlights the importance and impact of online and continuing education in the academic community.
  • It also encourages further advancement and innovation in this field.
  • The Association Awards serve as a benchmark for excellence in online and continuing education.

Tweet:

🏆 The UPCEA recognizes excellence in online and continuing education with the 2025 Association Awards. Celebrating innovators and advancements in the field! #UPCEA #ContinuingEducation #Excellence

How a Student Information System Enhances Educational Efficiency

Element451

https://element451.com/blog/how-student-information-system-enhances-education

2024-11-04T00:00:00.000Z

How a Student Information System Enhances Education

  • Student Information Systems (SIS) have become essential in enhancing education and improving overall student performance.
  • SIS allows for seamless management of student data, including attendance, grades, and behavior records.
  • SIS enables teachers and administrators to access real-time data, which helps them make informed decisions and personalize instruction.
  • With SIS, parents and guardians can easily track their child’s progress, communicate with teachers, and stay informed about school events.
  • The author takes the position that SIS is a valuable tool in promoting student success and engagement.
  • Takeaways:
    • SIS streamlines administrative tasks, allowing educators to focus more on teaching.
    • Real-time data provided by SIS helps educators identify struggling students and implement targeted interventions.
    • Increased parent and guardian involvement through SIS leads to improved communication and support for students.
    • Implementation of SIS requires careful planning, training, and ongoing support to ensure successful adoption.

Tweet:

🎓💻 Student Information Systems (SIS) are game-changers! Real-time data, better communication, and personalized instruction for students! #EducationEvolved #SISBenefits

The Role of Chatbots in Revolutionizing Higher Education – Think Orion

Manno Notermans

https://www.thinkorion.com/blog/chatbots-for-higher-education

2024-11-01T11:35:25.000Z

Chatbots for Higher Education

Synopsis:

In this article, the author explores the benefits and challenges of using chatbots in the context of higher education. They discuss how chatbots can enhance the student experience by providing instant support, answering questions, and guiding students through various processes. The author also highlights the potential of chatbots in improving recruitment and enrollment processes. They discuss the challenges of implementing chatbots, such as privacy concerns and the need for extensive testing and training. Additionally, the article provides examples of universities already utilizing chatbots successfully, such as Georgia State University and Arizona State University.

Background resources:

Noteworthy positions:

  • The author believes that chatbots have the potential to revolutionize the education industry by streamlining processes, improving student engagement, and enhancing the overall student experience.
  • They emphasize the need for extensive testing and training to ensure chatbots can handle complex queries and provide accurate information.
  • The author suggests that a combination of chatbots and human interaction can create a well-rounded support system for students in higher education.

Summary and Takeaways:

  • Chatbots can enhance the student experience by providing instant support, answering questions, and guiding students through various processes.
  • Using chatbots in recruitment and enrollment processes can improve efficiency and help universities attract and retain students.
  • Implementing chatbots in higher education comes with challenges, including privacy concerns and the need for thorough testing and training.
  • Examples of successful chatbot implementations in higher education include Georgia State University and Arizona State University.

Tweet:

Chatbots have the potential to revolutionize higher education by providing instant support, improving efficiency, and enhancing the student experience. 🤖🎓 #ChatbotsInEducation