This week’s higher education updates reveal exciting changes and challenges in marketing, retention, and professional education.
From the rise of generative AI videos in recruitment to the importance of admissions-marketing collaboration, institutions are adapting to a fast-evolving landscape.
Listen to this week’s roundup as a podcast:
Key themes include the need for personalized outreach, the value of industry partnerships, and strategies to stay competitive in a crowded educational market. However, concerns like ethical AI use, changing student demographics, and the impact of alternative education providers highlight the complexity of future planning.
Here’s a closer look at this week’s stories.
Key Takeaways
- Personalized Engagement: Generative AI videos and targeted digital strategies are reshaping how institutions connect with prospective students.
- Collaboration Matters: Strong ties between admissions and marketing teams can boost enrollment and enhance institutional branding.
- Retention Challenges: Adapting to diverse student demographics and competing with flexible alternative education providers are pressing issues.
- Industry Partnerships: Universities working with businesses can better prepare students for career success through internships, guest lectures, and skill-focused programs.
- Future-Proofing Education: Embracing online learning, micro-credentials, and data-driven approaches keeps professional education relevant and competitive.
Controversial Ideas
- Ethical Concerns of AI: The use of generative AI in marketing raises questions about bias and authenticity in AI-generated content.
- Value of Traditional Degrees: With the rise of alternative education, some question if traditional degree programs are losing their relevance.
- Demographic Shifts: Institutions may struggle to support underrepresented students without adequate resources and planning.
- Tech Dependence: Critics argue that heavy reliance on technology could depersonalize education, potentially reducing its effectiveness.
- Collaboration Resistance: Some staff view cross-departmental collaboration as a burden, citing conflicting priorities and lack of communication.
Generative AI video in higher ed marketing
https://voltedu.com/marketing-branding/can-generative-ai-video-be-used-in-higher-ed-marketing/
2025-01-15T15:15:11.000Z
Can Generative AI Video Be Used in Higher Ed Marketing?
Synopsis:
- Generative AI video uses artificial intelligence to create unique video content.
- Higher education institutions are increasingly exploring the use of generative AI video in marketing campaigns.
- It allows for the creation of personalized and engaging video content for prospective students.
- Examples of generative AI video in higher ed marketing include virtual campus tours, personalized messaging, and interactive videos.
- Some institutions have seen success in using generative AI video to enhance their recruitment efforts and improve engagement with prospective students.
- However, there are concerns about the ethical implications and potential biases of using AI-generated content.
- Background resources cited in the article include examples of generative AI video campaigns at various higher education institutions and studies on the impact of personalized video content in marketing.
Noteworthy positions taken by the author:
- The author believes that generative AI video has the potential to revolutionize higher ed marketing by creating personalized and interactive content.
- They acknowledge the ethical concerns surrounding AI-generated content but suggest that with proper guidelines and monitoring, it can be used responsibly.
Summary and takeaways:
- Generative AI video offers higher education institutions an innovative way to engage with prospective students through personalized and interactive content.
- Virtual campus tours, personalized messaging, and interactive videos are examples of how generative AI video can be used in higher ed marketing.
- It can enhance recruitment efforts and improve engagement, but ethical concerns and biases need to be addressed.
- With proper guidelines and monitoring, generative AI video can be a valuable tool for higher ed marketing.
🎥⚡️ Can AI videos transform higher ed marketing? Personalize, engage, but tackle ethics & biases! 🤖🎓 #HigherEdMarketing #AIvideo
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How to Recruit Students Online: 10 Effective Strategies
Diana Salazar
Higher Education Marketing
2025-01-15T14:34:00.000Z
10 Proven Strategies to Recruit Students Online from Awareness to Enrollment
Synopsis:
- The article discusses ten effective strategies for online student recruitment in higher education.
- Strategies range from building brand awareness to optimizing the enrollment process.
- The author emphasizes the importance of digital marketing and conversion optimization.
- Noteworthy positions taken by the author include the use of marketing automation and the value of personalized messaging.
Background Resources:
- The article references a report by EAB titled “Next Generation Enrollment: 10 Innovative Strategies to Boost Yield Missions.”
Summary with Takeaways:
- The article provides a comprehensive guide to recruit students online, covering various stages from awareness to enrollment.
- Strategies include social media marketing, search engine optimization, content marketing, email campaigns, and more.
- Notable takeaways include the significance of targeted and personalized messaging, the role of marketing automation, and the need for a smooth enrollment process.
- The author emphasizes leveraging data and analytics to optimize recruitment efforts.
🎓💻 Boost student recruitment online! Discover 10 proven strategies from brand awareness to enrollment success. 🚀 #HigherEdRecruitment #DigitalMarketing
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Bridging the Gap: How Higher Education and Employers Can Collaborate to Prepare
https://continuingedupdate.blogspot.com/2025/01/bridging-gap-how-higher-education-and.html
2025-01-15T11:10:00.000Z
Bridging the Gap: How Higher Education and Industry Can Partner for Success
Synopsis:
- The article discusses the importance of collaboration between the higher education sector and industry to better prepare students for future careers.
- The author emphasizes that universities need to align their curriculum with industry needs and offer relevant skill development programs.
- The article suggests various ways in which universities and industry can collaborate, including internships, guest lectures, and industry-sponsored research projects.
- It highlights the benefits of such partnerships, such as increased employability for students and access to the latest industry knowledge for faculty.
- The author also mentions the need for ongoing communication and feedback between academia and industry to ensure the relevance of educational programs.
- The article concludes that by bridging the gap between higher education and industry, both sectors can contribute to the overall growth and success of the economy.
Noteworthy positions taken by the author:
- The author advocates for universities to become more responsive to industry needs and adapt their curriculum accordingly.
- They emphasize the importance of hands-on experience and practical skills development for students to thrive in the job market.
- The author believes that industry partnerships can also enhance faculty’s understanding of real-world challenges and help them update their teaching methodologies.
Takeaways:
- Collaboration between higher education and industry is crucial for preparing students for future careers.
- Universities should align their curriculum with industry needs to ensure the relevance of education.
- Partnerships with industry can provide students with practical experience and enhance their employability.
- Ongoing communication and feedback between academia and industry are essential for effective collaborations.
- Both higher education and industry can contribute to economic growth by bridging the gap between the two sectors.
🎓🏭 Bridge higher ed & industry! Align curriculum, offer internships, & foster partnerships for skills & growth. 🚀 #HigherEducation #IndustryPartnerships
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3 hidden retention challenges facing higher ed in 2025
2025-01-14T12:00:00.000Z
3 Hidden Retention Challenges Facing Higher Ed in 2025
Synopsis:
- The article discusses three hidden retention challenges that higher education institutions may face in 2025.
- The first challenge is the changing demographics of the student population, with an increasing number of underrepresented minority students, first-generation students, and adult learners.
- The second challenge is the growing competition from alternative education providers, such as boot camps and online learning platforms, which offer more flexible and career-focused education options.
- The third challenge is the impact of technological advancements on the traditional higher education model, as automation and artificial intelligence may render some degrees less valuable in the job market.
Noteworthy Positions:
- The author emphasizes the need for higher education institutions to adapt and address these challenges proactively.
- The author suggests that institutions should prioritize personalized support and mentoring, career-focused programs, and leveraging technology to enhance student engagement and success.
Takeaways:
- Higher education institutions need to be prepared for the changing demographics of the student population and provide support tailored to the needs of underrepresented groups.
- Institutions should recognize alternative education providers as competitors and consider incorporating aspects of their models into traditional higher education.
- Technology should be embraced to enhance student engagement and provide a competitive edge through innovative teaching methods and career-focused programs.
🎓💡 3 hidden challenges for higher ed in 2025: changing demographics, competition, and tech impact. 🔍⬇️ #HigherEd #RetentionChallenges
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How Admissions and Marketing Teams Can Collaborate
Caroline Khalili
Archer Education
https://www.archeredu.com/hemj/admissions-marketing-collaboration/
2025-01-10T15:58:11.000Z
Admissions and Marketing: The Power of Collaboration
Synopsis:
The article discusses the importance of collaboration between admissions and marketing teams in educational institutions. It emphasizes the need for these departments to work together for effective enrollment and brand building. The author provides examples and strategies for successful collaboration, highlighting how united efforts can enhance recruitment, applicant experience, and overall institutional success.
Background Resources:
- No specific background resources are cited in the article.
Noteworthy Positions:
- The author argues that collaboration between admissions and marketing teams is crucial for achieving enrollment and branding goals.
- The article suggests that a lack of collaboration can lead to inconsistent messaging and a disjointed applicant experience.
Summary and Takeaways:
- Collaboration between admissions and marketing teams is essential for educational institutions to thrive.
- Proper collaboration can lead to improved recruitment strategies and a stronger brand image.
- Shared goals, open communication, and regular meetings are essential for effective collaboration.
- Building a unified and consistent brand message helps create a seamless applicant experience.
- Leveraging digital marketing tactics, such as personalized emails and targeted social media campaigns, can enhance recruitment efforts.
🎓 Admissions + Marketing = Enrollment Success! 🚀 Collaboration boosts the applicant journey & strengthens your brand. #HigherEd #CollaborationMatters
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Future-Proofing Professional Education: A Growth Playbook for 2025
https://upcea.edu/future-proofing-professional-education-a-growth-playbook-for-2025/
2025-01-10T15:46:09.000Z
Future-Proofing Professional Education: A Growth Playbook for 2025
Synopsis:
- The article discusses the challenges and opportunities in future-proofing professional education for the year 2025.
- The author emphasizes the importance of adapting to technological advancements and changing market demands.
- Key strategies for growth in professional education include embracing online learning, micro-credentials, and industry partnerships.
- The article highlights the significance of data-driven decision-making and personalized learning experiences.
- Various resources and case studies are referenced to support the author’s points.
Noteworthy positions taken by the author:
- The author argues that traditional approaches to professional education are becoming obsolete in the rapidly advancing digital age.
- Emphasizes the need for institutions to be proactive and nimble in adopting new pedagogical models to stay relevant.
- Advocates for a learner-centric approach that focuses on meeting the specific needs and goals of professionals.
Summary with takeaways:
- Future proofing professional education requires embracing technology, innovation, and market-driven strategies.
- Online learning, micro-credentials, and industry partnerships are essential for growth in professional education.
- Data-driven decision-making and personalized learning experiences are crucial for success.
- Institutions need to be adaptive, proactive, and learner-centric to stay relevant in the changing education landscape.
📚💡 Future-proof professional education with tech, data & innovation! Online learning, micro-credentials & partnerships drive success. #FutureofEducation #AdaptOrFade
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66 Higher Education Marketing Stats [2025]
Paula Keller French
Search Influence
https://www.searchinfluence.com/blog/66-higher-education-marketing-stats-2025/
2025-01-09T15:00:03.000Z
66 Higher Education Marketing Stats for 2025
- The article provides 66 statistics related to higher education marketing, focusing on trends and projections for the year 2025.
- The statistics cover various aspects of higher education marketing, including enrollment, student demographics, digital marketing, social media, and website optimization.
- The author cites several background resources throughout the article to support the presented statistics.
- Noteworthy positions taken by the author include emphasizing the importance of digital marketing strategies, the impact of social media engagement, and the need for responsive and user-friendly websites in higher education marketing.
- Takeaways from the article include the increasing importance of digital marketing in attracting and engaging prospective students, the growing role of social media as a marketing platform, and the need for universities to optimize their websites for better user experience and visibility.
🎓💻 66 stats for #HigherEducationMarketing in 2025! Discover why digital marketing, social media & optimized websites are essential. #HigherEdMarketingStats #HigherEducationTrends
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Final Thoughts
Higher education faces a dynamic future filled with both promise and complexity. Institutions that embrace innovation while addressing ethical and practical challenges will be well-positioned for long-term success.
Whether through AI-enhanced marketing, stronger industry ties, or personalized student support, the goal remains the same: helping learners thrive.
