This week’s roundup focuses on the evolving intersection of education and digital marketing.
Video marketing is making waves in higher education, and it’s no surprise that institutions are exploring how best to recruit students.
But as bots become more involved in lead generation, there are hidden costs that schools must address. Additionally, AI’s impact on community colleges is evident, especially in student recruitment and support systems.
Teens continue to adopt AI tools like ChatGPT, and educators are starting to consider the potential effects on communication skills.
Meanwhile, higher education websites are evolving, incorporating AI, mobile optimization, and virtual reality for better user experiences.
Industry-linked learning is another growing trend, helping bridge the gap between academia and the workforce.
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As schools and colleges integrate more digital tools, these topics show how technology is reshaping education, student recruitment, and communication.
Key Takeaways:
- Video ads are powerful for student recruitment in higher education.
- Bots often lead to low-quality leads, requiring extra manual follow-up.
- AI tools can automate processes and improve student engagement in community colleges.
- Higher education websites must prioritize user experience with AI, mobile optimization, and inclusivity.
- Industry-linked learning enhances students’ workforce readiness.
Controversial Ideas:
- Industry-linked learning could prioritize business needs over academic freedom.
- Bots in recruitment marketing can be cost-effective, despite their poor lead quality.
- Over-reliance on AI chatbots for teen communication may limit face-to-face social skills.
- AI’s role in community colleges may raise concerns about data privacy and security.
- Virtual reality in higher ed might replace traditional campus tours, reducing in-person interactions.
A Guide to Video Marketing for Schools
Diana Salazar
Higher Education Marketing
https://www.higher-education-marketing.com/blog/maximizing-student-recruitment-with-video-ads-a-comprehensive-guide
2025-01-29T15:29:45.000Z
Maximizing Student Recruitment with Video Ads: A Comprehensive Guide
Synopsis:
- Video ads are a powerful tool for student recruitment in higher education.
- This comprehensive guide explains how to create effective video ad campaigns.
- It covers the benefits of video ads, choosing the right platform, targeting the right audience, creating engaging content, measuring success, and optimizing campaigns.
Background Resources:
- “The Power of Video Marketing in Higher Education” by Higher Education Marketing: This resource highlights the effectiveness of video marketing in attracting and engaging prospective students.
Noteworthy Positions:
- The author emphasizes the importance of understanding the target audience’s preferences and interests to create compelling video ads.
- They discuss the significance of using storytelling techniques to evoke emotions and connect with prospective students on an emotional level.
- The author also advises on leveraging data and analytics to track the success of video ad campaigns and make informed decisions for optimization.
Summary:
- Video ads have become indispensable in student recruitment for higher education institutions.
- To maximize their effectiveness, institutions should select the appropriate platform, target the desired audience, and create engaging content.
- Storytelling techniques, emotional connections, and data analysis are crucial components of successful video ad campaigns.
- Regular optimization and measurement of key metrics help refine strategies and drive better recruitment results.
Takeaways:
- Video ads are a valuable tool for student recruitment in higher education.
- Tailor video content to resonate with the target audience’s interests and emotions.
- Choose platforms that reach the desired demographic effectively.
- Utilize data analysis and metrics to optimize campaigns.
- Constantly refine strategies based on measurable results.
🎥🎓 Boost college enrollment! 🎯📈 Learn to craft powerful video ad campaigns with this guide! 📹📚 #HigherEdMarketing #StudentRecruitment
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The hidden cost of bot leads in enrollment marketing
2025-01-29T12:00:00.000Z
The Hidden Cost of Bot Leads in Enrollment Marketing
Synopsis:
- Enrollment marketing is a crucial part of higher education institutions’ recruitment strategy.
- Bots have become a prevalent tool for generating leads in enrollment marketing.
- However, relying solely on bot leads can lead to significant hidden costs.
- Bots often generate low-quality leads that require extensive manual follow-up.
- This manual follow-up diverts valuable resources from other important recruitment efforts.
- Institutions must strike a balance between bot-generated leads and other marketing strategies.
- There is a need for better lead scoring and qualification methods to identify high-quality leads.
Background resources:
- Data on bot-generated leads and their impact on enrollment marketing strategies.
- Examples of institutions that have successfully implemented effective lead scoring methods.
Noteworthy positions taken by the author:
- The reliance on bot leads in enrollment marketing can result in hidden costs that institutions need to consider.
- It is essential to allocate resources to manual follow-up, which can be a drain on staff time and productivity.
Summary and takeaways:
- Institutions should not solely rely on bot-generated leads in enrollment marketing.
- The quality of leads generated by bots is often low, requiring significant manual follow-up and diverting resources.
- Institutions should invest in lead scoring and qualification methods to identify high-quality leads.
- Balancing bot-generated leads with other marketing strategies can result in better recruitment outcomes.
- Institutions need to evaluate the hidden costs associated with bot leads and make data-driven decisions about their enrollment marketing strategies.
🤖⛔ Bot leads in enrollment marketing can drain resources & hurt recruitment. Balance strategies & qualify leads! 🎓 #EnrollmentMarketing #HigherEd
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Teen ChatGPT Usage Surges: What Does This Mean for Education?
https://continuingedupdate.blogspot.com/2025/01/teen-chatgpt-usage-surges-what-does.html
2025-01-28T11:05:00.000Z
Teen ChatGPT Usage Surges: What Does It Mean for Communication Skills?
Background:
- Teenagers increasingly relying on AI-powered chatbots for social interaction and communication.
- Examples include Teen ChatGPT, an advanced language model designed specifically for teens.
Synopsis:
- Usage of AI-powered chatbots among teenagers has seen a significant surge in recent years, raising questions about the impact on their communication skills.
- Teen ChatGPT, a popular language model tailored for adolescents, has become a preferred alternative for social interaction among teens.
- Concerns are raised regarding the lack of real-life social interactions and potential negative effects on interpersonal skills.
Noteworthy Positions:
- The author expresses concern about the potential drawbacks of relying heavily on AI chatbots for communication, emphasizing the importance of face-to-face interactions.
Summary & Takeaways:
- Teenagers are increasingly turning to AI chatbots, such as Teen ChatGPT, for social interaction instead of traditional methods.
- While these chatbots offer convenience and accessibility, there are concerns about the impact on communication skills and the need for face-to-face interactions.
- Parents, educators, and researchers should consider the balance between AI chatbot usage and fostering real-life communication skills among teenagers.
🤖📱 Teens flock to AI chatbots like Teen ChatGPT for social interaction, but balancing tech & face-to-face skills is key! #TeenCommunication #AIChatbots #SocialSkills
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Enrollment at a 10-Year High and Over 200,000 Minutes Saved: AI Powers Transformation in NC Community Colleges
https://element451.com/blog/ai-powers-transformation-in-nc-community-colleges
2025-01-28T00:00:00.000Z
AI Powers Transformation in NC Community Colleges
Synopsis:
- Community colleges in North Carolina are implementing artificial intelligence (AI) to enhance student admissions, engagement, and retention.
- AI tools are being used to automate the application process, provide personalized support to students, and identify at-risk students who may need additional assistance.
- NC Community Colleges System is partnering with Element451, an AI-powered CRM software provider, to implement these AI tools.
- The use of AI in community colleges is expected to improve efficiency, increase student success rates, and ultimately transform the education system.
- The article also highlights the importance of data privacy and security when implementing AI systems in educational institutions.
Background Resources:
- The article references the partnership between the NC Community Colleges System and Element451.
Unique/Noteworthy Positions:
- The article emphasizes the benefits of using AI in community colleges, such as streamlining processes and providing personalized support, while also acknowledging the importance of data privacy and security.
Summary and Takeaways:
- North Carolina community colleges are leveraging AI tools to automate admissions, enhance student support, and identify at-risk students.
- Partnering with Element451, the NC Community Colleges System aims to improve efficiency and student success rates through AI implementation.
- The use of AI is expected to transform the education system, but data privacy and security should be prioritized.
- AI can revolutionize community colleges by making education more accessible, efficient, and personalized.
🤖 AI in NC community colleges automates admissions, supports students, and boosts success rates. Transforming education 🎓 #AIinEducation #NCCommunityColleges
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Top Ten Higher Education Websites of 2024
https://moderncampus.com/blog/top-ten-higher-ed-websites-of-2024.html
2025-01-27T20:51:57.000Z
“Top Ten Higher Ed Websites of 2024” – A Look into the Future
Synopsis:
- This article predicts the top ten higher education websites that will thrive in 2024, offering insight into changing trends and user expectations.
- The author emphasizes the increasing importance of personalized experiences, user-friendly interfaces, and seamless integration of technology in higher education websites.
- The article cites various background resources to support the analysis and predictions made.
- Noteworthy positions taken by the author include the significance of mobile optimization, AI-powered features, virtual reality integration, and the need for inclusive designs to accommodate diverse student populations.
Summary and Takeaways:
- The author envisions a future where higher education websites provide personalized experiences tailored to individual students, ensuring relevant content, and streamlined navigation.
- Mobile optimization and responsive design will be critical for student engagement, with an emphasis on creating seamless experiences across devices.
- AI-powered features such as chatbots, virtual assistants, and personalized recommendations will enhance user interactions and offer comprehensive support to students.
- Virtual reality integration will transform the way students explore campuses, attend remote classes, and engage in experiential learning.
- Inclusive design considerations, including accessibility features and language translation options, are crucial to cater to diverse student populations.
- Takeaways from the article include the need for universities to prioritize website enhancements, invest in technology to meet evolving expectations, and create inclusive digital experiences that help students succeed in their academic journey.
#FutureofHigherEd2024 🎓🌐
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Ten Ways to S.K.I.L.L.: Strengthening Knowledge Through Industry-Linked Learning in Higher Education
2025-01-27T16:43:39.000Z
Ten Ways to S.K.I.L.L.: Strengthening Knowledge through Industry-Linked Learning in Higher Education
Synopsis:
- The article discusses the importance of industry-linked learning in higher education and provides ten strategies to strengthen knowledge through these connections.
- The author emphasizes the need for students to gain practical experience and knowledge that aligns with the demands of the industry.
- The strategies include fostering partnerships with industry, integrating internships and cooperative education programs, implementing real-world projects, engaging alumni, utilizing case studies and simulations, providing mentoring and networking opportunities, promoting entrepreneurship, offering industry-focused courses, creating industry advisory boards, and encouraging faculty-industry collaborations.
- The author cites several background resources, including research studies, reports, and successful industry-linked learning initiatives from different universities.
- Noteworthy positions taken by the author include the emphasis on the role of industry partners in shaping the curriculum and the importance of continuous collaborations between higher education institutions and industries.
Takeaways:
- Industry-linked learning plays a crucial role in higher education towards preparing students for the workforce.
- Ten strategies are outlined to effectively incorporate industry connections into the educational experience.
- Building partnerships, providing practical experiences, and engaging industry experts are key components of successful industry-linked learning initiatives.
💡 Strengthening higher ed through industry-linked learning is 🔑. 10 strategies to bridge academia & industry. 😊🎓 #IndustryConnections #EducationforEmployment
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Repurposing TikTok Video Content Across Social Platforms
https://www.carnegiehighered.com/blog/repurposing-tiktok-videos-across-platforms
2025-01-24T16:39:45.000Z
Repurposing TikTok Videos Across Platforms
Synopsis:
- The article explores the benefits of repurposing TikTok videos for other social media platforms.
- It highlights the differences in audience and content requirements across platforms.
- The author suggests leveraging TikTok’s quick and engaging format to create attention-grabbing content for other platforms.
- Different strategies for repurposing TikTok videos on Instagram, YouTube, and Twitter are discussed.
- The article emphasizes the importance of adapting the content to each platform’s features and best practices.
- Several examples and case studies are provided to illustrate successful repurposing efforts.
- The author recommends creating a content repurposing plan and measuring the performance and feedback for future improvements.
Noteworthy Positions:
- The author posits that repurposing TikTok videos can help businesses and creators save time and effort in content creation.
- It is suggested that repurposing allows for wider reach and exposure by catering to different audience preferences on various platforms.
- The article emphasizes the need for adapting the content to fit each platform’s unique strengths and guidelines.
Takeaways:
- Repurposing TikTok videos can save time and effort in content creation.
- Adapting content for different platforms can lead to wider reach and exposure.
- Each platform has specific requirements and best practices that should be considered.
- Examples and case studies provide practical insights for repurposing strategies.
- Measuring performance and feedback helps refine repurposing efforts for better results.
📱💡 Repurpose TikTok videos to boost reach! 🚀 Adapt content for Instagram, YouTube, Twitter & more 🌐🎥 Check out effective strategies & examples! #TikTok #ContentRepurposing
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Reason, Adapt, Act: Agentic AI Explained for Higher Education
https://element451.com/blog/agentic-ai-higher-ed
2025-01-24T00:00:00.000Z
AGENTIC AI AND ITS POTENTIAL IN HIGHER EDUCATION
Synopsis:
- The article discusses the concept of Agentic AI and its potential in higher education.
- Agentic AI refers to AI systems that can take autonomous actions to achieve goals.
- The author explores various applications of Agentic AI in higher education, including student support, personalized learning, and administrative tasks.
- The article cites examples of universities and institutions using Agentic AI, such as AI chatbots for student assistance and AI-driven learning platforms.
- The author highlights the benefits of Agentic AI in improving student experiences, increasing efficiency, and reducing costs.
- Potential challenges and ethical concerns regarding the implementation of Agentic AI are also addressed.
- The article suggests that universities should carefully consider the ethical implications and ensure transparency and accountability in the use of Agentic AI.
Background Resources:
- The article does not explicitly cite background resources.
- However, it mentions examples of universities and institutions implementing Agentic AI, which can be considered as supporting evidence.
Noteworthy Positions:
- The author takes a positive stance on the potential of Agentic AI in higher education.
- They highlight the benefits of using AI systems for student support, personalized learning, and administrative tasks.
- The author mentions that universities should incorporate ethics and transparency while implementing Agentic AI.
Summary and Takeaways:
- Agentic AI has the potential to revolutionize higher education by automating tasks, improving student support, and facilitating personalized learning experiences.
- Examples of Agentic AI implementations in universities demonstrate its effectiveness in enhancing student experiences and increasing operational efficiency.
- Ethical considerations are important, and universities should prioritize transparency and accountability in the use of Agentic AI.
⚡ Agentic AI in Higher Ed ⚡ 🤖 Revolutionizing education with autonomous AI 💡 Enhancing student support & personalization 🌐 Ethical considerations are key #AI #HigherEd #AgenticAI
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3 Ways to Level Up Your Reporting in 2025
https://www.carnegiehighered.com/blog/three-ways-to-level-up-reporting
2025-01-23T14:59:37.000Z
Three Ways to Level Up Reporting
Big Idea: 📊📈 Improve your reporting skills with these three strategies to deliver more insightful data analysis. #dataanalysis #reportingtips
Synopsis:
- Author highlights the importance of effective reporting in data analysis and decision-making.
- Three strategies to improve reporting skills are outlined:
- Incorporating storytelling techniques to make data more relatable and engaging.
- Leveraging data visualization tools to present insights in a clear and impactful manner.
- Utilizing benchmarking and comparative analysis to provide context and make data more actionable.
- Author suggests resources for further learning and development, such as books and online courses.
- Noteworthy position: The author emphasizes the need for data analysts to go beyond numbers and present data in a way that people can understand and act upon.
Summary and Takeaways:
- Effective reporting is key to utilizing data analysis for decision-making.
- Through the use of storytelling, data visualization, and benchmarking, data analysts can improve the impact of their reports.
- Resources for further learning and development in reporting skills are provided.
Crafting the Perfect Digital Marketing RFP for Higher Education
Principal Strategist Published: Jan 23, 2025
OHO
https://www.oho.com/blog/higher-education-digital-marketing-rfp
2025-01-23T12:00:00.000Z
“Higher Education Digital Marketing RFP”
Synopsis:
- The article discusses the process of creating a digital marketing Request for Proposal (RFP) for higher education institutions.
- It highlights the importance of collaboration between the marketing team and other departments to create an effective RFP.
- The author provides a step-by-step guide for creating an RFP, including the need for a clear strategy, thorough research, and comprehensive evaluation criteria.
- The article emphasizes the need for specific objectives, a clear budget, and a timeline in the RFP.
- The author also suggests including background resources such as past marketing campaigns, competitor analysis, and market trends to provide context for prospective vendors.
- Noteworthy positions taken by the author include the importance of involving stakeholders from various departments in the RFP process and the need to evaluate proposals based on the vendor’s expertise, creativity, and fit with the institution’s culture.
- The article concludes with the recommendation to establish a review committee and a scoring rubric to evaluate proposals objectively.
Takeaways:
- Collaborate with different departments to create a comprehensive digital marketing RFP for higher education.
- Include specific objectives, clear budget, and timeline in the RFP.
- Provide background resources to vendors, including past campaigns, competitor analysis, and industry trends.
- Evaluate proposals based on expertise, creativity, and cultural fit.
- Establish a review committee and use a scoring rubric for objective evaluation.
🎓 Strengthen digital presence in higher ed 📊🖥️ Learn to create a marketing RFP that aligns with your goals 💼💡 #HigherEdMarketing #DigitalStrategy #RFP101
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Final Thoughts
In conclusion, education and marketing are rapidly evolving with digital tools like AI, video ads, and bots. Schools and institutions must find a balance to leverage these tools while ensuring they don’t overlook the human elements crucial to education.