Resources

E-Books and Templates

Downloadable guidance on content marketing basics and deep dives

Mentorship Program

Apply to be matched with a mentor from the HEMI community

Featured Marketing Resources

Explore trends, gain perspectives, access reports, guides, and more from top solution providers

How-To Guides

Build your framework, then scale it with these resource collections

Get Started in Content Marketing

Develop a Strategy

Define the Message

Plan

Choose Channels

Create Content

Manage Content Operations

Community

Get to know fellow content and marketing pros

Measure the Impact
Topics
AI in Content Marketing

Analytics and Data

Audience Building

Content Creation

Content Distribution
Content Operations

Content Optimization

Demand Generation

News and Trends

SEO
Social Media

Strategy

Video and Visual Content

Product Marketing

Content Management

From Our Sponsor
Research Insights
Featured Research

Download the Report
Research by Topic

Go directly to the latest report on each of these subjects

B2B Content Marketing

B2C Content Marketing

Content Marketing Career & Salary Outlook

Demand Generation & Content Marketing

Enterprise Content Marketing

Manufacturing Content Marketing

Tech Content Marketing

Video and Visual Content Marketing
All Research

Browse a list of every HEMI research report (including archive of past years’ reports)
Training & Education
Content Marketing Certification
Consulting and Training
Content Marketing University
Events

Webinars and Digital Events

Live and on-demand content and marketing advice

Content Marketing Awards

Get recognized for your content and marketing excellence

Content Marketing World

Don’t miss the largest content marketing event on the planet

Marketing Analytics & Data Science

Join us at the premier event for marketing insights, analytics, and data science professionals.

Join Us At Content Marketing World

Join Now

Tech Content Marketing

Higher Education
Marketing
Institute

Mailing Address:

New Orleans, LA

Headquarters Location:

New Orleans, LA

Explore HEMI

Work With Us

Learn About Us

Join the Community

Sign Up for Updates

Sign up to stay up-to-date on Higher Education Marketing, news and events.

Copyright 2025 | Higher Education Marketing Institute