Education marketing is shifting rapidly as institutions adapt to changing student behaviors and digital landscapes. This week’s key discussions focus on private school marketing, connecting with Gen Z learners, the rise of university brand managers, and faculty perspectives on online learning.
Listen to a podcast of this week’s post.
Key Takeaways:
- Inbound marketing is becoming essential for small private schools to boost enrollment in 2025.
- Gen Z students expect personalized and authentic marketing through social media and influencers.
- University brand managers are increasingly hired to refine messaging and attract students.
- Online learning success depends on faculty attitudes, technological support, and student engagement.
- Data analytics is shaping education marketing strategies to measure effectiveness and improve outreach.
Controversial Ideas:
- Some argue traditional marketing methods for private schools are still effective despite digital trends.
- There’s debate over whether universities should invest in brand managers instead of expanding academic programs.
- Critics question whether social media influencers should play a role in shaping education marketing.
- Some faculty remain skeptical about AI and automation in student engagement strategies.
- The effectiveness of online learning continues to be a point of contention among academic staff.
Top 10 Private School Marketing Ideas
Higher Education Marketing
Diana Salazar
2025-03-26T16:01:37.000Z
Higher Education Marketing: Inbound Marketing Ideas to Grow Small Private Schools in 2025
Synopsis:
- Private schools face challenges in enrollment and attracting students
- Inbound marketing is an effective strategy for small private schools to grow in 2025
- Traditional marketing methods are becoming less effective in reaching prospective families
- Inbound marketing focuses on creating valuable content and engaging with the target audience
Background resources:
- HubSpot’s Inbound Marketing Methodology
- Content marketing strategies for educational institutions
Unique/noteworthy positions:
- The author emphasizes the importance of understanding the target audience’s needs and interests
- The article suggests utilizing personalized marketing automation to nurture relationships with prospective families
- The author suggests leveraging user-generated content as a powerful marketing tool
Summary and Takeaways:
- In 2025, small private schools can overcome enrollment challenges by adopting inbound marketing strategies.
- Understanding target audience needs, creating valuable content, and engaging prospects are crucial.
- Personalized marketing automation can help nurture relationships with prospective families.
- Leveraging user-generated content can significantly enhance the school’s marketing efforts.
- Implementing a comprehensive inbound marketing strategy boosts attraction and enrollment.
🏫📈 Grow small private schools in 2025 with inbound marketing! 📚📣 Personalize, engage & leverage user content. 🎯✨ #EducationMarketing #InboundStrategy
Tweet
Marketing in Education: Connecting with the Next Generation of Learners
Advance Education
Eric Hultgren
2025-03-26T13:57:08.000Z
Marketing in Education: Connecting with the Next Generation of Learners
Synopsis:
- The article explores the challenges and opportunities in marketing to the next generation of learners in the education sector.
- It discusses the importance of understanding the evolving digital landscape and the changing preferences and behaviors of Gen Z students.
- The author highlights the need for personalized and authentic marketing strategies to engage and connect with this tech-savvy generation.
- The impact of social media, influencers, and user-generated content on student decision-making process is discussed.
- The article also emphasizes the significance of leveraging data analytics and technology to tailor marketing efforts and measure success.
- It provides insights from industry experts and success stories from educational institutions.
- Citing surveys and reports, the author presents a comprehensive overview of the key trends and best practices in marketing to the next generation of learners.
Key Points:
- Understanding Gen Z learners and their digital preferences
- Importance of personalized and authentic marketing strategies
- Leveraging social media, influencers, and user-generated content
- Utilizing data analytics and technology for tailored marketing
- Insights from industry experts and real-world success stories
Unique/Noteworthy Positions:
- The article highlights the concept of “student personas” and argues for their significance in developing targeted marketing approaches.
- It suggests that educational institutions should actively involve students in the content creation process to increase authenticity and engagement.
Summary & Takeaways:
- Marketing to the next generation of learners in education requires a deep understanding of their digital habits and preferences.
- Personalized and authentic marketing strategies that resonate with Gen Z students are essential.
- Social media, influencers, and user-generated content play a crucial role in student decision-making and engagement.
- Utilizing data analytics and technology helps tailor marketing efforts and measure success.
- Engaging students in the content creation process increases authenticity and connection with the target audience.
Education marketers: Reach Gen Z by understanding digital trends, personalizing strategies & using social media! 🎓✨ #GenZ #EducationMarketing #DigitalEngagement
Tweet
The rise of university brand managers: why higher ed is investing in new roles
2025-03-25T10:58:00.000Z
The Rise of University Brand Managers: Why Higher Ed is Investing in New Roles
Synopsis:
- Universities are increasingly hiring brand managers to enhance their brand reputation and attract students.
- Brand managers develop and implement strategies to showcase the university’s unique value proposition.
- They focus on creating compelling narratives and experiences that resonate with prospective students.
- Brand managers collaborate with various university departments and stakeholders to ensure consistency in messaging and branding.
- The shift towards hiring brand managers in higher education reflects a recognition of the importance of branding in a competitive market.
Background resources:
- None provided in the article.
Noteworthy positions:
- None provided in the article.
Summary:
The article discusses the growing trend in higher education to hire brand managers who are responsible for enhancing the university’s brand reputation. These brand managers develop and implement strategies to showcase the unique value proposition of the university, create compelling narratives and experiences that resonate with prospective students, and collaborate with various university departments to ensure consistency in messaging and branding. The increased investment in brand managers in the higher ed sector reflects an acknowledgment of the importance of branding in attracting students in a competitive market.
Takeaways:
- Brand managers play a crucial role in enhancing university brand reputation and attracting students.
- They develop strategies to showcase the university’s unique value proposition and create compelling narratives.
- Collaboration with various university departments ensures consistency in messaging and branding.
- The rise of brand managers in higher education signifies the recognition of branding’s significance in a competitive market.
🎓🔝 Universities must invest in brand managers to craft strategies, shape narratives & attract future scholars! 📢✨ #HigherEdBranding #UniversityMarketing
Tweet
Perspectives of Academic Staff on Artificial Intelligence in Higher Education: Exploring Areas of Relevance (Provisionally accepted) – Dana-Kristin Mah, et al; Frontiers
https://continuingedupdate.blogspot.com/2025/03/perspectives-of-academic-staff-on.html
2025-03-25T10:05:00.000Z
Perspectives of Academic Staff on Online Learning
Summary
This article explores the perspectives of academic staff on online learning and their experiences with the transition from traditional classroom teaching. The author provides a comprehensive analysis of various factors such as faculty attitudes, pedagogical approaches, and technological support that impact the successful implementation of online learning. The study includes insights from interviews conducted with academic staff members from different disciplines and institutions. Noteworthy findings include the importance of training and support for faculty, the need for collaborative and interactive online tools, and the challenges associated with engaging students in virtual environments. The author proposes recommendations for institutions to enhance online teaching and underscores the need for ongoing research and professional development for academic staff.
Key Points
- Academic staff perspectives on online learning:
- Interview-based study with faculty from diverse disciplines and institutions.
- Explores attitudes, challenges, and experiences with online teaching.
- Factors influencing successful implementation:
- Faculty attitudes: Importance of positive attitudes toward online learning.
- Pedagogical approaches: Need for interactive and collaborative methods.
- Technological support: Adequate resources and training for faculty.
- Challenges and recommendations:
- Engaging students: Strategies for active participation in virtual settings.
- Faculty training and support: Ongoing professional development programs.
- Collaborative tools: Enhancing interaction and collaboration among students.
- Ongoing research and professional development:
- Need for further research to understand best practices and effective strategies.
- Institutions should prioritize continuous training for academic staff.
Takeaways
- Positive faculty attitudes and pedagogical approaches are crucial for successful online learning.
- Adequate technological support and resources are necessary for effective implementation.
- Engaging students in virtual environments requires innovative strategies and collaborative tools.
- Ongoing research and professional development programs are vital in improving online teaching and learning.
📚 Background Resources
- EDUCAUSE Learning Initiative: Faculty Perspectives on Teaching and Learning with Technology
- International Journal of Educational Technology in Higher Education: Faculty Perspectives on Online Courses
Unique/Noteworthy Positions
None identified.
💻💡 Faculty views on online learning matter! Teaching methods, tech support & engagement shape success. 📚🎓 #OnlineLearning #EdTech
Tweet
Online Education Market CAGR to be at 20.62% By 2034 | Revolutionizing Learning in the Digital Age
https://continuingedupdate.blogspot.com/2025/03/online-education-market-cagr-to-be-at.html
2025-03-24T10:05:00.000Z
Online Education Market: CAGR to be at 18.81% by 2025
Synopsis:
- The online education market is predicted to grow at a CAGR of 18.81% by 2025.
- Factors fueling the market growth include increasing internet penetration, rising demand for personalized learning, and technological advancements.
- The market is segmented by component, course type, end-user, and geography.
- Asia-Pacific is expected to witness significant growth due to the large population and growing adoption of online education in countries like China and India.
- Key players in the market include Coursera, Udemy, Pluralsight, and edX.
Background Resources:
- The article does not provide any background resources.
Unique/Noteworthy Positions:
- The article does not mention any unique or noteworthy positions.
Summary with Takeaways:
- The online education market is thriving and projected to have a CAGR of 18.81% by 2025.
- Factors such as increasing internet penetration and the demand for personalized learning are driving market growth.
- Asia-Pacific is expected to be a key region for the online education market due to its large population and adoption of online education platforms in countries like China and India.
- Major players in the market include Coursera, Udemy, Pluralsight, and edX.
📚🌐 Online education is growing at 18.81% CAGR by 2025! Driven by internet access & personalized learning. Asia-Pacific leads! 🚀 #EdTech #OnlineLearning
Tweet
High school students with autism gain college mentors in NYC program
Higher Ed Dive
Briana Mendez-Padilla
2025-03-24T09:00:00.000Z
High School Students with Autism Gain College Mentors in NYC Program
Synopsis:
- New York City-based program pairs high school students with autism with college mentors
- Program aims to provide support and resources for students transitioning to college life
- Mentors are trained to address challenges faced by students with autism and help them navigate college
- Students benefit from personalized guidance, social connections, and increased confidence
- Unique position taken by author: Emphasizing the importance of mentorship in improving outcomes for students with autism
- Takeaways:
- Mentorship programs can have a positive impact on the transition to college for students with autism
- Personalized support and guidance can help students overcome challenges and increase their chances of success
- Building social connections through mentorship can help students with autism feel more included and supported in college settings
🎓🤝 NYC program links autistic high schoolers with college mentors, boosting support, confidence & success! 💡✨ #AutismSupport #MentorshipMatters
Tweet
Paula French Talks SEO for Higher Education on The Enrollment Clinic Podcast
2025-03-21T14:00:35.000Z
“Paula French Talks SEO for Higher Education on the Enrollment Clinic Podcast”
Synopsis:
- Paula French, an SEO strategist, was a guest on the Enrollment Clinic Podcast where she discussed the importance of SEO for higher education.
- French explained how SEO can help higher education institutions improve their online visibility and attract more prospective students.
- She emphasized the need for higher education websites to optimize their content using relevant keywords and provide a user-friendly experience.
- French also highlighted the importance of backlinks and how they can positively impact a website’s search engine rankings.
- The podcast delved into the challenges faced by higher education institutions in implementing effective SEO strategies and provided tips for overcoming them.
- French shared her insights on the future of SEO in higher education, including the growing importance of voice search optimization and mobile-friendly websites.
- The host and French discussed the role of PPC advertising in conjunction with SEO and the benefits of combining both strategies.
Noteworthy Positions:
- Paula French emphasizes the significance of keyword optimization, user experience, and backlinks in SEO for higher education institutions.
- She discusses the importance of voice search optimization and mobile-friendly websites for the future of SEO in the education sector.
- French highlights the benefits of combining PPC advertising with SEO to maximize results.
Takeaways:
- Higher education institutions should prioritize SEO to improve their online visibility and attract more prospective students.
- Key aspects of effective SEO for the education sector include keyword optimization, providing a user-friendly website experience, and building quality backlinks.
- Voice search optimization and mobile-friendly websites are increasingly crucial for the future of SEO in higher education.
- Combining PPC advertising with SEO can yield better outcomes for educational institutions.
🎓💻 Paula French shares SEO tips for higher ed on the Enrollment Clinic Podcast! Boost visibility & attract students. 📈✨ #SEO #HigherEducation
Tweet
How to Mitigate the Impact of Marketing Fatigue
https://eab.com/resources/blog/adult-education-blog/mitigate-marketing-fatigue-higher-education
2025-03-21T12:00:00.000Z
Steps to Mitigate Marketing Fatigue in Higher Education
Synopsis:
- Many higher education institutions are facing marketing fatigue due to an overwhelming amount of content being pushed out to prospective students.
- This article provides strategies to mitigate marketing fatigue and stand out in a crowded marketplace.
- Key takeaway: Prioritize personalization, align messaging with the institution’s mission, and optimize marketing efforts to make them more impactful.
Outline:
- Introduction
- Explanation of marketing fatigue in higher education.
- Reference to the overwhelming amount of content being pushed to prospective students.
- Why marketing fatigue matters
- Impact on prospective student engagement and enrollment rates.
- Strategies to reduce marketing fatigue
- Prioritize personalization
- Use data to create targeted messaging and communications.
- Tailor content based on individual interests, background, etc.
- Align messaging with the institution’s mission
- Emphasize unique aspects of the institution and its programs.
- Highlight the institution’s values and impact.
- Optimize marketing efforts
- Leverage multiple channels effectively (e.g., social media, email marketing, website).
- Use analytics to measure the success of marketing campaigns and make necessary adjustments.
- Prioritize personalization
- Noteworthy positions taken by the author
- Emphasizes the importance of personalization in marketing efforts.
- Encourages institutions to align their messaging with their mission to stand out.
- Highlights the need for optimized marketing efforts using data and analytics.
- Summary and takeaways
- Marketing fatigue is a challenge for higher education institutions.
- Prioritizing personalization, aligning messaging with the institution’s mission, and optimizing marketing efforts can mitigate this fatigue.
- Institutions should focus on making their marketing impactful and tailored to individual prospective students.
- Background resources
- None mentioned in the article.
🎓💪 Struggling with marketing fatigue in higher ed? 📢 Stand out with personalization, clear messaging & smart strategies! 💼✨ #HigherEdMarketing #MarketingFatigue
Tweet
Potential Changes to Federal Policy Are Coming: How Will They Impact Higher Education?
2025-03-20T11:00:00.000Z
Potential Changes to Federal Policy Are Coming: How Will They Impact Higher Education?
Synopsis:
- Potential changes to federal policy are on the horizon and will likely have an impact on higher education.
- The article explores some of the key policy areas that could be affected, including student loans, federal grants, and Title IX regulations.
- The author highlights the importance of staying informed and engaged with the policy-making process to understand the effect on institutions of higher education.
- Background resources on federal policy and higher education are not cited.
Noteworthy Positions:
- The author suggests that potential changes to federal policy could lead to a decrease in federal funding for higher education institutions.
- The article emphasizes the need for higher education institutions to adapt to potential policy changes and find alternative sources of funding.
Summary and Takeaways:
- Potential changes to federal policy can have significant implications for higher education institutions, particularly in areas such as student loans, federal grants, and Title IX regulations.
- Staying informed and engaged with the policy-making process is crucial for understanding how these changes may affect institutions.
- Higher education institutions should be prepared to adapt and seek alternative funding sources in light of potential decreases in federal funding.
- The article underscores the importance of proactively addressing potential policy changes to mitigate their impact on higher education.
💼 Federal policy shifts may impact higher ed! Stay informed & adapt to secure the future. 🎓💡 #HigherEducation #PolicyChanges #FundingAlternatives
Tweet
Judge blocks cuts to Education Department teacher training grants
2025-03-20T09:00:00.000Z
Education Department can’t terminate teacher training grants for now: judge
- A judge ruled that the U.S. Department of Education cannot terminate teacher training grants for now.
- The ruling comes as part of an ongoing legal battle between the department and teacher education programs.
- The department attempted to terminate the grants due to concerns over the quality of the programs.
- The judge’s ruling prevents the termination while the lawsuit is ongoing.
Takeaways:
- The U.S. Department of Education’s attempt to terminate teacher training grants has been halted by a judge.
- The ruling allows the teacher education programs to continue receiving funding while the lawsuit is ongoing.
- This decision highlights the ongoing debate and scrutiny surrounding the quality of teacher education programs in the U.S.
🚫⛔ The Education Dept. pauses efforts to cut teacher training grants as a lawsuit on program quality continues. ⚖️📚 #EducationDebate #TeacherTraining
Tweet
Conclusion:
Education marketing is evolving as institutions navigate digital transformation and shifting student expectations. Whether through inbound strategies, branding, or online learning improvements, staying ahead requires innovation and adaptability.
