Higher Education Marketing Blogs Roundup  2024-01-14

Summary: The articles cover various aspects of digital marketing in the higher education sector for the year 2024. They focus on key trends, strategies, and tactics that higher education institutions should adopt to stay competitive and effectively engage students. The main themes include the importance of digital marketing conferences, personalized marketing strategies, leveraging technology and … Read more

Higher Education PPC: Maximizing Your Ad Spend

Image of a student sitting at a desk, surrounded by books and a laptop, with a graph in the background showing increased web traffic and conversions from a higher education PPC campaign.

Are you looking to increase your visibility in the higher education market? One effective way to do so is through pay-per-click (PPC) advertising. However, with budget constraints and a competitive landscape, it’s important to maximize your ad spend for optimal results. In this article, we’ll explore strategies for getting the most out of your PPC … Read more

Higher Education Video Marketing: Engaging Prospects

An image of a college student watching a video on their laptop or smartphone, with a look of engagement and interest on their face. The video could feature campus tours, student testimonials, or highlights of academic programs. The background could feature the school's colors, logo or campus landmarks. The image should convey the idea that video marketing is an effective way to attract and engage prospective students.

Higher education institutions are constantly seeking new and innovative ways to engage prospective students. With the increasing popularity of online learning, many schools are turning to video marketing as a means of showcasing their programs and facilities. In today’s digital age, video has become an essential tool for higher education institutions looking to stand out … Read more