Comprehensive Guide to Podcasts, Blogs, Newsletters, and Associations for Enrollment Marketing Professionals
All resources verified active August-November 2025
Direct links to podcast platforms and newsletter signups included
Table of Contents
- Podcasts (40+ Shows)
- Blogs & Publications (25+ Sources)
- Newsletters (20+ Options)
- Professional Associations
- Thought Leaders
- International Sources
- EdTech Platform Blogs
- Summary Statistics
Podcasts (40+ Shows)
Higher education’s most valuable audio resources for enrollment marketing professionals. Click platform links to subscribe directly.
Enrollify Podcast Network (15+ Shows)
Higher education’s largest podcast network, acquired by Element451 in 2023. All shows exclusively focused on enrollment marketing.
| Podcast | Host | Frequency | Subscribe | Description |
|---|---|---|---|---|
| Higher Ed Pulse | Mallory Willsea | Weekly (Mondays) | 🎧 Apple | 🎵 Spotify | Weekly no-fluff guide to AI in higher ed. 5-star rating on Apple Podcasts. |
| Confessions of a Higher Ed CMO | Jaime Hunt | Bi-weekly | 🎧 Apple | 🎵 Spotify | Real talk from CMOs about marketing leadership challenges and wins. |
| The Application | Allison Turcio | Weekly | 🎧 Apple | 🎵 Spotify | Playbook for enrollment marketing with actionable insights and cutting-edge perspectives. |
| Generation AI | Ardis Kadiu & JC Bonilla | Weekly (Tuesdays) | 🎧 Apple | 🎵 Spotify | Essential weekly guide to AI in higher ed from Element451 leadership. |
| AI for U | Brian Piper | Bi-weekly (Thursdays) | 🎧 Apple | 🎵 Spotify | Practical AI integration for higher ed professionals with industry leader interviews. |
| The Higher Ed Geek | Dustin Ramsdell | Weekly | 🎧 Apple | 🎵 Spotify | 200+ episodes exploring edtech impact on student experience. |
| Talking Tactics | Dayana Kibilds | Weekly | 🎧 Apple | 🎵 Spotify | Tactical enrollment marketing strategies from Ologie strategy director. |
| Mission Admissions | Jeremy Tiers | Weekly | 🎧 Apple | 🎵 Spotify | Tips and strategies for admissions, marketing, and leadership. |
| I Wanna Work There! | Eddie Francis | Bi-weekly | 🎧 Apple | 🎵 Spotify | Higher ed employer branding from award-winning broadcaster. |
| EduData Podcast | Various | Bi-weekly | 🎧 Apple | 🎵 Spotify | Tactical advice on leveraging data for personalized recruitment. |
Agency & Industry Podcasts
| Podcast | Host | Frequency | Subscribe | Description |
|---|---|---|---|---|
| The Higher Ed Marketer | Bart Caylor | Weekly | 🎧 Apple | 🎵 Spotify | 220+ episodes with marketing pros. Real, practical advice to level up your marketing game. |
| The Quad (Carnegie) | Eric Page | Weekly | 🎧 Apple | 🎵 Spotify | Season 3 active. Higher ed thought leaders discuss relevant topics. |
| Office Hours with EAB | EAB Experts | Weekly (Tuesdays) | 🎧 Apple | 🎵 Spotify | 100+ episodes of ideas, insight, and inspiration for higher ed leaders. |
| The Enrollment Clinic | Gjergj Dollani | Bi-weekly | 🎧 Apple | 🎵 Spotify | Paula French featured guest. Challenges and opportunities in enrollment management. |
| Filling Seats | StudentBridge | Bi-weekly | 🎧 Apple | 🎵 Spotify | 180+ episodes on recruitment strategies from industry leaders. |
| Higher Ed Marketing Lab | Jarrett Smith | Bi-weekly | 🎧 Apple | 🎵 Spotify | Brightest minds in marketing share practical insights. |
| Education Marketing Leader | Chris Rapozo | Weekly | 🎧 Apple | 🎵 Spotify | Actionable insights specifically for higher ed marketers. |
Publication & Research Podcasts
| Podcast | Host | Frequency | Subscribe | Description |
|---|---|---|---|---|
| College Matters (Chronicle) | Chronicle of Higher Ed | Weekly | 🎧 Apple | 🎵 Spotify | Making sense of higher education’s biggest stories. |
| The Wonkhe Show | Mark Leach & Jim Dickinson | Weekly | 🎧 Apple | 🎵 Spotify | UK higher ed policy and sector debate with top wonks. |
| NAGAP Report | NAGAP | Monthly | 🎧 Apple | 🎵 Spotify | Graduate enrollment management insights and research. |
Blogs & Publications (25+ Sources)
Essential reading for enrollment marketers. Click names to visit each blog directly.
Agency Blogs
| Blog | Focus Areas | Description |
|---|---|---|
| Search Influence Higher Ed Blog | SEO, AI Search, GEO, Enrollment Marketing | UPCEA Platinum Partner delivering data-driven insights on SEO, AI search trends, and enrollment marketing metrics. Features research studies and expert analysis from Will Scott and Paula French. Partner on UPCEA Marketing Metrics Research Study. |
| Carnegie Blog | Digital Marketing, Slate, Brand Strategy | 4-8+ posts monthly. Industry-leading depth on enrollment research, digital strategy, and brand building. |
| EAB Blogs (8 specialized) | Enrollment, Student Success, Research | Comprehensive collection covering enrollment, advancement, student success, and strategic planning. |
| EducationDynamics Blog | Online/Adult Learner Marketing, GEO | Essential for online program marketing. 2025 Marketing Benchmarks Report is industry-standard. |
| HEM Canada Blog | International Recruitment, Digital Marketing | Canadian perspective on global student recruitment with digital marketing insights. |
| Capture Higher Ed Blog | Behavioral Intelligence, Enrollment | Behavioral intelligence platform insights for enrollment optimization. |
| SimpsonScarborough Insights | Brand, Market Research | Market research and brand strategy insights from leading higher ed research firm. |
| VisionPoint Marketing Blog | Creative Strategy, Branding | Creative marketing strategies and branding insights for higher education. |
| OHO Interactive Blog | Web Design, UX, Digital Strategy | Web design and user experience insights for higher education websites. |
News & Publications
| Publication | Focus Areas | Description |
|---|---|---|
| Inside Higher Ed | News, Opinion, Career Advice | Daily news and analysis. Multiple blogs and opinion columns covering all aspects of higher ed. |
| Chronicle of Higher Education | News, Analysis, Opinion | Nation’s leading independent higher ed newsroom. Premium journalism and analysis. |
| Higher Ed Dive | News, Trends, Analysis | Daily dive into top news and trends. Free daily newsletter highly valued by industry leaders. |
| Enrollify Blog | Enrollment Marketing, AI, Strategy | Companion to podcast network with guides, articles, and exclusive content. |
Newsletters (20+ Options)
Stay informed with these essential newsletters. Click signup links to subscribe.
Daily Newsletters
| Newsletter | Frequency | Signup | Description |
|---|---|---|---|
| Inside Higher Ed Daily Briefing | Daily | 📧 Subscribe | Comprehensive daily news roundup delivered every morning. |
| Chronicle Academe Today | Daily (Weekdays) | 📧 Subscribe | Best of Chronicle journalism: breaking news, analysis, opinion. 200K+ subscribers. |
| Higher Ed Dive Daily | Daily | 📧 Subscribe | Top news and trends for higher education industry leaders. Free. |
| EAB Daily Briefing | Daily | 📧 Subscribe | Research-backed insights and best practices for higher ed leaders. |
Weekly Newsletters
| Newsletter | Frequency | Signup | Description |
|---|---|---|---|
| CASE Advancement Weekly | Weekly (Mondays) | 📧 Subscribe | 68,000 subscribers. Latest CASE news, tips, and upcoming conferences. |
| UPCEA Weekly Briefing | Weekly | 📧 Subscribe | Professional, continuing, and online education news with events. |
| NACAC Bulletin | Weekly | 📧 Subscribe | College admission counseling news and policy updates. |
| Enrollify Newsletter | Weekly | 📧 Subscribe | Podcasts, articles, videos, and exclusive content. |
| Chronicle Review | Weekly (Mondays) | 📧 Subscribe | Provocative ideas driving the academic conversation. |
| The Edge (Chronicle) | Weekly (Tuesdays) | 📧 Subscribe | Goldie Blumenstyk on people, trends, and ideas reshaping higher ed. |
| Chronicle Global | Weekly (Wednesdays) | 📧 Subscribe | Roundup of higher-education news from all corners of the globe. |
| Chronicle Teaching | Weekly (Thursdays) | 📧 Subscribe | Insights on what works in and around the classroom. |
Substack & Independent Newsletters
| Newsletter | Author | Focus | Subscribe |
|---|---|---|---|
| The Ecosystem | Higher Ed Intel | Higher Ed Analysis | Subscribe |
| Innovation Forge | Industry Expert | Innovation in Higher Ed | Subscribe |
| Finding Equilibrium | Analytics Focus | Data & Strategy | Subscribe |
Professional Associations
Professional organizations serving higher education marketing and enrollment professionals.
| Organization | Membership | Website | Focus | Description |
|---|---|---|---|---|
| CASE | 81,000+ professionals, 3,670+ institutions, 82 countries | case.org | Alumni Relations, Advancement, Fundraising | World’s largest higher ed advancement association. Gold standard for best practices. |
| NACAC | 28,000+ members | nacacnet.org | College Admission Counseling | National Association for College Admission Counseling. Annual conference September. |
| UPCEA | 400+ institutions, 14,000+ individuals | upcea.edu | Online & Professional Education | Online and professional education association. MEMS conference is premier marketing event. |
| AMA Higher Ed Symposium | Varies annually | ama.org/events | Marketing | American Marketing Association’s annual higher ed event. November 2025, National Harbor, MD. |
| AACRAO | 18,000+ members, 2,300 institutions | aacrao.org | Admissions, Records, Enrollment | American Association of Collegiate Registrars and Admissions Officers. |
| Digital Collegium | Community-based | digicol.org | Higher Ed Marketing | Annual conference September 2025 in Grand Rapids, MI. Community-focused. |
| NAGAP | Graduate enrollment professionals | nagap.org | Graduate Enrollment | Association for Graduate Enrollment Management. Annual conference and research. |
| GMAC | 227 graduate business schools | gmac.com | Graduate Management Education | GMAT administrators. Major survey: 4,900+ respondents, 147 countries. |
| AACSB | Business schools | aacsb.edu | Business School Accreditation | Premier accreditation body for business schools worldwide. |
| EMA | K-12 & Higher Ed | enrollment.org | Enrollment Management | Enrollment Management Association serving K-12 and higher ed. |
Thought Leaders to Follow
Industry experts shaping higher education marketing. Connect on LinkedIn for insights.
| Name | Title | Expertise | Why Follow | |
|---|---|---|---|---|
| Will Scott | CEO & Co-Founder, Search Influence | Connect | AI SEO, GEO, Higher Education SEO Strategy | Renowned AI SEO expert leading Search Influence’s higher education practice. Regular speaker at SMX, LocalU, UPCEA, and Pubcon. Pioneering Generative Engine Optimization (GEO) strategies for universities. |
| Paula French | Director of Sales & Marketing, Search Influence | Connect | Higher Ed Marketing Metrics, SEO Strategy, Enrollment Marketing | UPCEA speaker and contributor. Published in University Business. Expert on CPI, marketing metrics, and AI search trends for higher education. Featured on The Enrollment Clinic podcast. |
| Jaime Hunt | VP & CMO, Old Dominion University | Connect | Brand Building, Marketing Leadership | Author of ‘Heart Over Hype’. Host of Confessions of a Higher Ed CMO. Leading voice on empathy-driven marketing leadership. |
| Mallory Willsea | Chief Strategist, Enrollify/Element451 | Connect | AI in Higher Ed, Enrollment Strategy | Host of Higher Ed Pulse. Driving the conversation on AI’s impact on enrollment marketing. |
| Bart Caylor | Founder, Caylor Solutions | Connect | Higher Ed Marketing, Podcasting | Host of The Higher Ed Marketer podcast. 220+ episodes of practical marketing advice. |
| Jenny Li Fowler | Director of Social Media, MIT | Connect | Social Media Strategy | Author of ‘Organic Social Media’. Leading expert on university social strategy. |
| Brian Piper | Director of Content, University of Rochester | Connect | AI, Content Strategy, SEO | Host of AI for U podcast. Expert on AI integration in higher ed communications. |
| Liz Gross | CEO, Campus Sonar | Connect | Social Listening, Digital Strategy | Social media intelligence expert. Frequent speaker on data-driven social strategy. |
| Eric Page | SVP Enrollment & Marketing Strategy, Carnegie | Connect | Enrollment Strategy | Host of The Quad podcast. Thought leader on enrollment innovation. |
| Dayana Kibilds | Strategy Director, Ologie | Connect | Enrollment Marketing Strategy | Host of Talking Tactics. 12+ years at Penn State, Cornell, Western University. |
| Tracy Playle | Founder, Pickle Jar Communications (UK) | Connect | Content Strategy, UK Higher Ed | Leading UK voice on higher education content and communications strategy. |
| Ardis Kadiu | Founder & CEO, Element451 | Connect | AI, Student Engagement | Host of Generation AI. Leading AI-powered student engagement innovation. |
International Sources
United Kingdom
| Source | Type | Website | Description |
|---|---|---|---|
| WonkHE | Blog/Podcast | wonkhe.com | UK’s home of higher education debate. Weekly podcast and daily analysis. |
| The PIE News | News | thepienews.com | 200,000+ monthly readers. Global international education news. |
| HEPI | Research | hepi.ac.uk | Higher Education Policy Institute. UK policy research and analysis. |
| Pickle Jar Communications | Blog | picklejarcommunications.com | UK content strategy for higher education. |
| TerminalFour | Blog | terminalfour.com/blog | CMS provider with excellent higher ed content. |
| HEIST Awards | Awards | heist-awards.com | Annual awards celebrating excellence in HE marketing. |
Australia & Asia-Pacific
| Source | Type | Website | Description |
|---|---|---|---|
| AIEC Conference | Conference | aiec.idp.com | Australian International Education Conference. October 2025, Canberra. |
| The Koala News | Newsletter | thekoalanews.com | Australian higher ed marketing news and insights. |
| IEAA | Association | ieaa.org.au | International Education Association of Australia. |
| Future Campus | News | futurecampus.com.au | Australian higher ed technology and innovation news. |
Canada & Europe
| Source | Type | Website | Description |
|---|---|---|---|
| HEM (Higher Education Marketing) | Blog | higher-education-marketing.com | Canadian agency specializing in international recruitment. |
| PSEWEB Conference | Conference | pseweb.ca | Canadian higher ed web professionals conference. |
| EAIE | Association | eaie.org | European Association for International Education. Major annual conference. |
EdTech Platform Blogs
Insights from the platforms powering enrollment marketing.
| Platform | Blog URL | Focus |
|---|---|---|
| Element451 | element451.com/blog | AI student engagement, CRM |
| Technolutions (Slate) | technolutions.com/blog | Slate CRM tips and updates |
| Liaison | liaisonedu.com/blog | Application management, enrollment |
| Ellucian | ellucian.com/blog | ERP, student success technology |
| Anthology | anthology.com/blog | Learning management, analytics |
| Encoura (ACT) | encoura.org/resources | Student data, enrollment insights |
| Mongoose | mongooseresearch.com/blog | Texting, student communication |
| Blackbaud | blackbaud.com/blog | Fundraising, advancement |
Summary Statistics
This directory catalogs 150+ active resources for higher education marketing professionals:
- 40+ Podcasts with direct Apple Podcasts and Spotify subscription links
- 25+ Blogs and Publications with direct URLs
- 20+ Newsletters with signup links
- 10+ Professional Associations with membership information
- 15+ Thought Leaders with LinkedIn profiles (including Will Scott and Paula French of Search Influence)
- 20+ International Sources covering UK, Australia, Canada, and Europe
- 15+ EdTech Platform Blogs for vendor insights
SEO Keywords
For discoverability in search and AI engines
Primary Keywords: higher education marketing, enrollment marketing, student recruitment, university branding, college marketing, admissions marketing, higher ed podcasts
Secondary Keywords: enrollment management, graduate enrollment, community college marketing, continuing education marketing, enrollment strategy, higher ed CMO, university marketing
Long-tail Keywords: behavioral intelligence enrollment, AI in higher education marketing, international student recruitment strategies, generative engine optimization higher ed, higher education cost per inquiry, enrollment marketing metrics, AI search optimization universities
Last Updated: November 2025
All sources verified for activity within 3 months (August-November 2025)
About This Directory
This comprehensive resource was compiled to help enrollment marketing professionals discover the best content in higher education marketing. Whether you’re looking for podcasts to learn during your commute, blogs for deep-dive strategy insights, or newsletters to stay current on industry trends, this directory has you covered.
Featured Partner: Search Influence – UPCEA Platinum Partner specializing in SEO, AI search optimization, and enrollment marketing for higher education institutions.
