This week’s roundup focuses on the evolving intersection of education and digital marketing. Video marketing is making waves in higher education, and it’s no surprise that institutions are exploring how best to recruit students. But as bots become more involved in lead generation, there are hidden costs that schools must address. Additionally, AI’s impact on … Read more
Higher education is evolving rapidly, and staying informed is key to success. This week, five articles tackled major challenges and opportunities in higher ed, from student engagement and politics to marketing strategies and conferences. Here’s a breakdown of what you need to know. Hear a podcast version of this week’s roundup: Key Takeaways Controversial Ideas … Read more
This week’s higher education updates reveal exciting changes and challenges in marketing, retention, and professional education. From the rise of generative AI videos in recruitment to the importance of admissions-marketing collaboration, institutions are adapting to a fast-evolving landscape. Listen to this week’s roundup as a podcast: Key themes include the need for personalized outreach, the … Read more
This week’s roundup highlights evolving trends and challenges in higher education. From improving registration processes to AI’s growing role in shaping the learning experience, institutions are tackling critical issues to stay relevant and competitive. As we move into 2025, the focus remains on enhancing accessibility, personalizing experiences, and leveraging technology to meet students’ needs. Here’s … Read more
Is your university marketing strategy ready for 2025? As higher education marketers face increasing competition for prospective students.
This Week in Higher Education Marketing: Key Insights and Debates As the year begins, the world of higher education marketing has been reflecting on trends and strategies for 2025. From creating adaptable marketing plans to fostering student engagement and exploring the latest trends, here are some highlights and debates from this week’s articles. This was … Read more