Gap In Higher Education SEO Investment Leaving Room For Imposters

Visualize a vibrant, bustling digital city, the buildings are universities, their heights representing visibility and enrollment growth

With the number of online degree scams on the rise globally, legitimate universities and colleges must optimize their web visibility to differentiate themselves in search results. That is because without strong SEO, dubious “schools” can rank prominently when prospective students search for programs, misrepresenting themselves as accredited options. One recent incident happened in India where … Read more

Inbound Marketing For Higher Education: Attracting Prospective Students

An image of a student reading a college brochure while sitting under a tree on a sunny day. In the distance, other students are seen engaging in campus activities.

Are you struggling to attract prospective students to your higher education institution? In today’s digital age, inbound marketing has become a powerful tool for universities and colleges. By creating valuable content that educates and informs potential students about their academic programs, institutions can establish themselves as thought leaders in the field and build trust with … Read more

Digital Marketing In The Higher Education Space

An image of a laptop with a university campus as the background, showing various digital marketing tools such as social media icons, email campaigns, and website analytics.

As the world becomes increasingly digital, so does education. In recent years, higher education institutions have shifted their focus to digital marketing strategies in order to attract and retain students. With the rise of social media platforms and search engines, it has become more important than ever for colleges and universities to establish a strong … Read more

Higher Education SEO: Boosting Visibility For Institutions

An image of a university campus with a spotlight shining on it, surrounded by a web of interconnected search engine optimization (SEO) strategies, such as keyword research, content creation, and link building.

In today’s digital age, it is crucial for higher education institutions to have a strong online presence. With the majority of prospective students and their families turning to search engines to research schools, having effective Search Engine Optimization (SEO) strategies in place can make all the difference in attracting potential applicants. Higher Education SEO involves … Read more

Higher Education Digital Marketing

Generated Image for Higher Education Digital Marketing

As marketing activities continue to focus more on internet users, institutions of higher education encounter a novel horizon in marketing. Reminiscent of pioneers mapping uncharted lands, they must maneuver through SEO, social media, content marketing, and beyond. What follows is a quick review of some of the digital channels available in higher education digital marketing, … Read more