With the number of online degree scams on the rise globally, legitimate universities and colleges must optimize their web visibility to differentiate themselves in search results. That is because without strong SEO, dubious “schools” can rank prominently when prospective students search for programs, misrepresenting themselves as accredited options. One recent incident happened in India where … Read more
Are you struggling to attract prospective students to your higher education institution? In today’s digital age, inbound marketing has become a powerful tool for universities and colleges. By creating valuable content that educates and informs potential students about their academic programs, institutions can establish themselves as thought leaders in the field and build trust with … Read more
As the world becomes increasingly digital, so does education. In recent years, higher education institutions have shifted their focus to digital marketing strategies in order to attract and retain students. With the rise of social media platforms and search engines, it has become more important than ever for colleges and universities to establish a strong … Read more
In today’s digital age, it is crucial for higher education institutions to have a strong online presence. With the majority of prospective students and their families turning to search engines to research schools, having effective Search Engine Optimization (SEO) strategies in place can make all the difference in attracting potential applicants. Higher Education SEO involves … Read more
As marketing activities continue to focus more on internet users, institutions of higher education encounter a novel horizon in marketing. Reminiscent of pioneers mapping uncharted lands, they must maneuver through SEO, social media, content marketing, and beyond. What follows is a quick review of some of the digital channels available in higher education digital marketing, … Read more