In the realm of higher education, leveraging influencer marketing is akin to unlocking a treasure trove of untapped potential. The power of influencers to connect with today's digitally savvy generation of students is undeniable. But how exactly can this potential be harnessed in a way that aligns with the values and goals of educational institutions? … Read more
Have you ever considered the impact of a strong brand in shaping the reputation and appeal of a higher education institution? As universities face increasing competition for student enrollment and funding, the need to elevate brand awareness has become more critical than ever. In a landscape where perception often influences decision-making, the strategic development of … Read more
When it comes to higher education marketing, focusing on positive career outcomes is absolutely crucial. The impact of career success on students and their families cannot be overstated, and as institutions, we need to ensure that we are effectively communicating the value of our programs in preparing graduates for successful careers. There's a lot to … Read more
We've all heard the staggering statistic that over 90% of students trust peer recommendations when making decisions about higher education. It's no surprise then that student case studies play a crucial role in increasing brand awareness and attracting prospective students. But what exactly makes these case studies so effective, and how can they be leveraged … Read more
We've all seen the numbers – in a recent study, it was found that 85% of internet users in the United States watched online video content monthly on any of their devices. With such a staggering percentage, it's no wonder that video marketing has become a vital tool for higher education institutions. But what exactly … Read more
As higher education institutions strive to maintain tradition while adapting to the ever-changing digital landscape, the concept of responsive ads presents a compelling dichotomy. On one hand, these ads offer the potential to revolutionize the way universities and colleges connect with prospective students. However, navigating the complexities of implementing and optimizing these ads requires a … Read more
We've all heard the statistic: nearly 70% of college students believe that personalized communication from their institution is important to their overall college experience. But what does personalized communication really mean in higher education? How can institutions effectively connect with students on an individual level to enhance engagement and support student success? In this discussion, … Read more
Have you ever wondered if livestreaming could revolutionize the way higher education is delivered? The potential for livestreaming to transform the educational experience is a captivating notion. As we explore this topic, we'll discuss how livestreaming can address the challenges of accessibility, engagement, and inclusivity in higher education. Join us as we unravel the impact … Read more
We understand that improving website engagement in higher education may seem like a daunting task, especially with the myriad of other priorities institutions face. However, it's crucial to recognize the significant impact a well-engaged website can have on student recruitment, retention, and overall institutional success. As we delve into this topic, we'll explore practical strategies … Read more
In today's digital age, it's no coincidence that social media has become an integral part of higher education. The impact of a strong social media presence on universities and colleges is undeniable, with the potential to shape institutional identity, engage with diverse stakeholders, and drive meaningful connections. From showcasing academic achievements to fostering alumni relationships, … Read more