Will 
The numbers are stark: college enrollment down, undergraduate numbers falling, and higher education institutions reporting significant student losses across the board. As someone tracking higher education trends for over a decade, I’m seeing unprecedented shifts in how prospective students approach their education decisions. College Enrollment Statistics: A Clear Downward Trend The data paints a sobering … Read more
Carnegie has released a set of Higher Education SEO Benchmarks for 2024. The data is a review of their own clients, so may not be as comprehensive as an external survey. It’s interesting, though, to see some of the areas where we might compare our own clients. Given the niche, Higher Ed, and the channel, … Read more
Higher Ed Marketing Blogs Roundup November 14, 2024 Higher education marketing is changing fast. To keep up, schools are adopting new approaches, focusing on audience needs, and crafting authentic messages that resonate. This roundup captures powerful insights and fresh tactics from top industry experts. You鈥檒l find strategies that drive results鈥攚hether through full-funnel marketing, using social … Read more
10 Game-Changing Trends in Higher Education Marketing Synopsis The “Higher Education Marketing Blogs Roundup” covers recent trends, strategies, and technologies impacting higher education marketing. Articles discuss topics from the role of AI and chatbots in student support, influencer marketing, and creative student engagement strategies to evolving approaches in admissions and institutional effectiveness. The roundup reveals … Read more
The Higher Education Marketing Blogs Roundup (October 2024) discusses strategies, tools, and compliance trends shaping higher education marketing. This edition emphasizes content accessibility, data-driven campaign enhancement, and personalized outreach to reach varied student demographics. Innovations in social media and recruitment, including VR campus tours, further demonstrate how institutions are modernizing engagement. Common Themes: Surprising Findings: … Read more
Recurring themes in this week’s articles center around optimizing digital strategies to enhance user engagement, attract talent, and drive success in the education sector. The authors point out the importance of tailoring digital experiences to user needs, whether through personalized learning experiences in online education, optimized job listings for recruiting, or data-driven performance metrics for … Read more
Common themes: Surprising points: Effective Private School Marketing Strategies to Maximize Enrollment in K-12 Education Higher Education Marketing https://www.higher-education-marketing.com/blog/effective-private-school-marketing-strategies-to-maximize-enrollment-in-k-12-education Synopsis: Background Resources: Noteworthy Positions: Summary: Takeaways: Major Gaps in Tracking of Higher Ed Marketing Metrics: New Report UPCEA https://upcea.edu/major-gaps-in-tracking-of-higher-ed-marketing-metrics-new-report Synopsis: Background resources: Unique/noteworthy positions: Summary & Takeaways: Online Program Marketing Without OPMs: Higher Education鈥檚 Path … Read more
Common themes: Surprising points: Educational Content Marketing: Unlock The Power Of Blogging Higher Education Marketing https://www.higher-education-marketing.com/blog/unlocking-the-power-of-blogging-in-educational-marketing Synopsis: Unique or Noteworthy Positions: Summary and Takeaways: 6 Common Grad and Adult Lead Gen Sources Demystified EAB https://eab.com/resources/blog/adult-education-blog/6-common-grad-and-adult-lead-gen-sources-demystified Synopsis: Background resources cited in the article: Noteworthy positions taken by the author: Summary and takeaways: Grad Marketing Benchmarks and … Read more
Common themes: Surprising points: Your Marketing Team Knows AI is the New Jackpot. What Hinders Its Growth: University Business UPCEA https://upcea.edu/your-marketing-team-knows-ai-is-the-new-jackpot-what-hinders-its-growth-university-business Synopsis: Background resources: Unique/noteworthy positions by the author: Summary and takeaways: Mastering University Alumni Email Marketing Strategies Higher Education Marketing https://www.higher-education-marketing.com/blog/mastering-university-alumni-email-marketing-strategies Takeaways: The Prospective Student Journey: Marketing Optimizations for Schools of All Sizes – … Read more
Common themes: Surprising points: The Ultimate Guide to WeChat Ads: Key Strategies & Practices Higher Education Marketing https://www.higher-education-marketing.com/blog/the-ultimate-guide-to-wechat-ads-key-strategies-practices Synopsis: Noteworthy positions taken by the author: Summary with takeaways: