Will

Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.

Higher Education Marketing Strategies

October 24, 2023September 11, 2022 by Will

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As the landscape of higher education continues to evolve, colleges and universities must be strategic in their marketing efforts to attract and retain students. A comprehensive and effective marketing strategy for higher education can help institutions stand out in a crowded market and improve their enrollment and retention rates. One key aspect of a successful … Read more

Higher Education Marketing Agency

January 21, 2023August 11, 2022 by Will

A higher education marketing agency is a specialized marketing firm that focuses on helping colleges and universities attract and enroll students. These agencies typically have a deep understanding of the higher education landscape and the unique challenges and opportunities that schools face. Higher education marketing agencies offer various services, including market research, branding and messaging, … Read more

Higher Education Marketing Plan

February 3, 2023July 11, 2022 by Will

Creating a higher education marketing plan is essential in attracting students to your college or university. With the increasing competition in higher education, schools must implement effective marketing strategies to differentiate themselves and stand out to potential students. This blog post will discuss some key steps to consider when developing a higher education marketing plan. … Read more

Industry Associations Catering to Higher Education

January 21, 2023June 11, 2022 by Will

Higher education institutions face various challenges in today’s fast-paced, highly competitive landscape. From recruitment and retention to accreditation and compliance, staying on top of the latest trends and best practices can be a daunting task. Fortunately, several industry associations cater to the needs of higher education institutions and provide a wealth of resources and support. … Read more

Marketing Industry Associations

January 21, 2023May 11, 2022 by Will

Many industry associations cater to the marketing field, including: These associations provide services and support to marketing professionals, including professional development opportunities, networking events, and industry news and resources. Check out our Higher Education Marketing FAQ (Frequently Asked Questions).

Top Industry Experts in Higher Education Marketing

January 21, 2023April 11, 2022 by Will

Providing a comprehensive list of industry experts in higher education marketing is difficult. However, some well-known experts in the field of higher education marketing include: These experts have extensive experience in higher education marketing and are known for their insights and expertise in the area. Check out our Higher Education Marketing FAQ (Frequently Asked Questions).