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We've all seen the numbers – in a recent study, it was found that 85% of internet users in the United States watched online video content monthly on any of their devices. With such a staggering percentage, it's no wonder that video marketing has become a vital tool for higher education institutions. But what exactly … Read more

As higher education institutions strive to maintain tradition while adapting to the ever-changing digital landscape, the concept of responsive ads presents a compelling dichotomy. On one hand, these ads offer the potential to revolutionize the way universities and colleges connect with prospective students. However, navigating the complexities of implementing and optimizing these ads requires a … Read more

We've all heard the statistic: nearly 70% of college students believe that personalized communication from their institution is important to their overall college experience. But what does personalized communication really mean in higher education? How can institutions effectively connect with students on an individual level to enhance engagement and support student success? In this discussion, … Read more

Have you ever wondered if livestreaming could revolutionize the way higher education is delivered? The potential for livestreaming to transform the educational experience is a captivating notion. As we explore this topic, we'll discuss how livestreaming can address the challenges of accessibility, engagement, and inclusivity in higher education. Join us as we unravel the impact … Read more

We understand that improving website engagement in higher education may seem like a daunting task, especially with the myriad of other priorities institutions face. However, it's crucial to recognize the significant impact a well-engaged website can have on student recruitment, retention, and overall institutional success. As we delve into this topic, we'll explore practical strategies … Read more

In today's digital age, it's no coincidence that social media has become an integral part of higher education. The impact of a strong social media presence on universities and colleges is undeniable, with the potential to shape institutional identity, engage with diverse stakeholders, and drive meaningful connections. From showcasing academic achievements to fostering alumni relationships, … Read more

As we navigate the ever-changing landscape of higher education, it's essential to consider the impact of conversational marketing. The digital age has ushered in a new era of communication, and students now expect instant, personalized interactions. So, how can higher education institutions adapt to meet these evolving demands and effectively engage with prospective students? The … Read more

As we navigate the digital landscape of higher education, imagine content marketing as the compass guiding universities towards a sea of prospective students, each seeking a unique experience. The role of content marketing in higher education is not merely to attract attention, but to intricately weave a narrative that resonates with the diverse aspirations and … Read more

In the digital landscape of higher education, chatbots have emerged as the guiding stars, illuminating the path to enhanced student support and engagement. As we navigate the ever-evolving terrain of technology in academia, the role of chatbots in shaping the student experience becomes increasingly evident. From personalized assistance to streamlining administrative processes, these AI-powered assistants … Read more

As higher education institutions, we are like puzzle pieces searching for the perfect fit in a crowded and ever-changing landscape. The concept of branding in higher education is a complex and nuanced topic that requires careful consideration and strategic planning. It goes beyond just a logo and a catchy slogan; effective branding has the power … Read more