Content Marketing
Dig Deeper into Content Marketing
Comprehensive Guide to Podcasts, Blogs, Newsletters, and Associations for Enrollment Marketing Professionals All resources verified active August-November 2025Direct links to […]
- By Will
Just as a lighthouse guides ships safely to shore, alumni stories can be a beacon for potential students considering their […]
- By Will
Consider the 'Harvard Business Review'. They've mastered the art of storytelling in their content marketing, often weaving compelling narratives that […]
- By Will
Did you know that by the end of 2024, 80% of higher education institutions are expected to use some form […]
- By Will
Just as a gardener carefully curates the soil and selects the right seeds to yield a rich harvest, you too […]
- By Will
In the world of higher education, the pursuit of academic excellence often sits at odds with the need for effective […]
- By Will
As the higher education landscape continues to evolve, universities and colleges are looking for new ways to attract prospective students. […]
- By Will
Content marketing is a powerful tool for higher education institutions looking to connect with potential students and promote their programs […]
- By Will
Get the newsletter search marketers rely on.
Attend our events
- June 19–20, 2025: Pubcon Pro 2025
- March 2025: Zenith 2025 Conference
- March 10–11, 2025: SMX Master Class: Generative Engine Optimization
Search Influence is a nationally recognized digital marketing agency with deep expertise in higher education. Their data-driven strategies help institutions boost online visibility, attract more qualified students, and achieve measurable enrollment goals. Trusted by colleges and universities nationwide, Search Influence delivers proven results through SEO, paid ads, and analytics.
Webinars
Intelligence reports
Carnegie Higher Ed SEO Benchmarks 2024
Higher Ed Marketing Trends: AI, Digital Ads & Enrollment Challenges
Bold Moves in Higher Ed Marketing: AI, Google Ads, and Creative Strategy
2024 Higher Ed Marketing Metrics Benchmarks Research Report (with UPCEA)
Not Tracking Cost Per Inquiry? Expect Budget Waste
Turn Data Into Decisions With Your 2025 KPI Dashboard