Recurring themes in this week’s articles center around optimizing digital strategies to enhance user engagement, attract talent, and drive success in the education sector. The authors point out the importance of tailoring digital experiences to user needs, whether through personalized learning experiences in online education, optimized job listings for recruiting, or data-driven performance metrics for … Read more
Common themes: Surprising points: Effective Private School Marketing Strategies to Maximize Enrollment in K-12 Education Higher Education Marketing https://www.higher-education-marketing.com/blog/effective-private-school-marketing-strategies-to-maximize-enrollment-in-k-12-education Synopsis: Background Resources: Noteworthy Positions: Summary: Takeaways: Major Gaps in Tracking of Higher Ed Marketing Metrics: New Report UPCEA https://upcea.edu/major-gaps-in-tracking-of-higher-ed-marketing-metrics-new-report Synopsis: Background resources: Unique/noteworthy positions: Summary & Takeaways: Online Program Marketing Without OPMs: Higher Education’s Path … Read more
Common themes: Surprising points: Educational Content Marketing: Unlock The Power Of Blogging Higher Education Marketing https://www.higher-education-marketing.com/blog/unlocking-the-power-of-blogging-in-educational-marketing Synopsis: Unique or Noteworthy Positions: Summary and Takeaways: 6 Common Grad and Adult Lead Gen Sources Demystified EAB https://eab.com/resources/blog/adult-education-blog/6-common-grad-and-adult-lead-gen-sources-demystified Synopsis: Background resources cited in the article: Noteworthy positions taken by the author: Summary and takeaways: Grad Marketing Benchmarks and … Read more
Common themes: Surprising points: Your Marketing Team Knows AI is the New Jackpot. What Hinders Its Growth: University Business UPCEA https://upcea.edu/your-marketing-team-knows-ai-is-the-new-jackpot-what-hinders-its-growth-university-business Synopsis: Background resources: Unique/noteworthy positions by the author: Summary and takeaways: Mastering University Alumni Email Marketing Strategies Higher Education Marketing https://www.higher-education-marketing.com/blog/mastering-university-alumni-email-marketing-strategies Takeaways: The Prospective Student Journey: Marketing Optimizations for Schools of All Sizes – … Read more
Common themes: Surprising points: The Ultimate Guide to WeChat Ads: Key Strategies & Practices Higher Education Marketing https://www.higher-education-marketing.com/blog/the-ultimate-guide-to-wechat-ads-key-strategies-practices Synopsis: Noteworthy positions taken by the author: Summary with takeaways:
Common Themes: Surprising Points: How to Effectively Market a Higher Ed Institution on a Tight Budget During Inflation publish.cascadecms.com https://publish.cascadecms.com/web/hhsite/blog/2024/how-to-effectively-market-a-higher-ed-institution-on-a-tight-budget-during-inflation.html Synopsis: Background Resources: Noteworthy Positions: Summary and Takeaways: Finding a Higher Ed Marketing Agency: What You Need to Know EducationDynamics https://www.educationdynamics.com/finding-higher-ed-marketing-agency Synopsis: Summary & Takeaways: Finding the right marketing agency for higher education institutions requires … Read more
Common Themes Surprising Points Gen-Z: Mastering Education Marketing for the Digital Natives Higher Education Marketing https://www.higher-education-marketing.com/blog/decoding-gen-z-mastering-education-marketing-for-the-digital-natives Synopsis: Background resources: Takeaways: Guide to LinkedIn CTV Ads | Carnegie—Higher Ed Marketing & Enrollment Carnegie—Higher Ed Marketing & Enrollment https://www.carnegiehighered.com/blog/how-to-use-linkedin-ctv-ads Synopsis: LinkedIn, the professional networking platform, has introduced a new feature allowing advertisers to target its audience through … Read more
Common themes: Surprising points: Top Ways to Market Higher Education Programs and Majors moderncampus.com https://moderncampus.com/blog/how-to-market-university-programs.html Synopsis: In this article, the author discusses strategies for effectively marketing university programs. They emphasize the importance of understanding the target audience and tailoring marketing messages to resonate with their needs and aspirations. The author also advocates for leveraging various … Read more
Common Themes Surprising Points Mastering FAB in Education Marketing: Transforming Features into Student Success Stories Higher Education Marketing https://www.higher-education-marketing.com/blog/mastering-fab-in-education-marketing-transforming-features-into-student-success-stories Synopsis: Unique or Noteworthy Positions: Summary and Takeaways: The Best Content Marketing Strategies for Higher Education moderncampus.com https://moderncampus.com/blog/content-marketing-for-higher-education.html Synopsis: This article provides insights into the importance of content marketing for higher education institutions. The author highlights … Read more
Common themes: Surprising points: Designing a High-Converting Admissions Funnel from Prospect to Student Higher Education Marketing https://www.higher-education-marketing.com/blog/mastering-the-art-of-enrollment-designing-a-high-converting-admissions-funnel-from-prospect-to-student Summary: This article explores the process of designing an admissions funnel that converts prospects into students in higher education institutions. It emphasizes the importance of understanding the student journey and implementing effective strategies at each stage of the … Read more