Just as a lighthouse guides ships safely to shore, alumni stories can be a beacon for potential students considering their higher education journey. You're aware of the power of storytelling in marketing, but have you considered the untapped potential of your institution's alumni? These stories, filled with triumphs, challenges, and personal growth, can become a … Read more
Consider the 'Harvard Business Review'. They've mastered the art of storytelling in their content marketing, often weaving compelling narratives that keep their audience engaged. You might wonder why a prestigious publication in the realm of higher education would choose to employ such a strategy. Well, it's not just about selling subscriptions or advertising space. Storytelling … Read more
Did you know that by the end of 2024, 80% of higher education institutions are expected to use some form of content marketing in their communication strategies? You're probably wondering what's driving this dramatic shift. Well, as the digital landscape continues to expand and evolve, universities and colleges are recognizing the immense potential of content … Read more
Just as a gardener carefully curates the soil and selects the right seeds to yield a rich harvest, you too must strategically cultivate your higher education content marketing. By identifying your target audience, creating impactful content strategies, harnessing the power of social media platforms, and regularly monitoring and improving content performance, you'll be able to … Read more
In the world of higher education, the pursuit of academic excellence often sits at odds with the need for effective marketing. You're striving to attract and retain students, yet it's no longer enough to simply offer a quality education. Today's students demand engagement; they want to be captivated, involved, and made to feel a part … Read more
Imagine you’re at the helm of a ship, and that ship is your school. Your mission? To navigate through the vast ocean of marketing strategies, battling against the currents of budget constraints and choppy waves of competition, to reach the promising shores of increased student enrollment and heightened school reputation. Inbound marketing, my friend, could … Read more
Schools are swiftly catching onto the captivating capabilities of inbound marketing to attract quality leads. You’re in the midst of an educational revolution where traditional marketing methods are making way for more targeted, content-focused strategies. Imagine having the power to pull in potential students, not by pushing your school onto them, but by becoming a … Read more
Imagine the case of St. Michael’s High School, a once small, struggling institution that has now become one of the most sought-after schools in the region. This isn’t a result of an overnight miracle but a careful, well-strategized inbound marketing plan. You might be wondering how a school could utilize marketing tactics that are typically … Read more
Maybe it’s the holidays, but this was a light Higher Education Marketing blogging week. Some of the major themes from the three, yes only three, blogs from our list of higher education marketing blogs: Award-Winning Digital Marketing for Enrollment Ruffalo Noel Levitz https://www.ruffalonl.com/blog/enrollment/award-winning-digital-marketing-for-enrollment-rnl-and-our-campus-partners-receive-five-gold-medals/ 2023-12-07T00:47:31.000Z Synopsis: Background Resources: Noteworthy Positions: Summary and Takeaways: Tips to Create … Read more
Here is a summary of the top common considerations and most surprising points from the articles: Common Considerations Most Surprising Points The common considerations reflect some of the core strategic focuses and challenges facing higher education institutions today, especially regarding adoption of new technologies and digital engagement strategies. The most surprising points provide some innovative … Read more