Consider the 'Harvard Business Review'. They've mastered the art of storytelling in their content marketing, often weaving compelling narratives that keep their audience engaged. You might wonder why a prestigious publication in the realm of higher education would choose to employ such a strategy. Well, it's not just about selling subscriptions or advertising space. Storytelling … Read more
Did you know that by the end of 2024, 80% of higher education institutions are expected to use some form of content marketing in their communication strategies? You're probably wondering what's driving this dramatic shift. Well, as the digital landscape continues to expand and evolve, universities and colleges are recognizing the immense potential of content … Read more
Just as a gardener carefully curates the soil and selects the right seeds to yield a rich harvest, you too must strategically cultivate your higher education content marketing. By identifying your target audience, creating impactful content strategies, harnessing the power of social media platforms, and regularly monitoring and improving content performance, you'll be able to … Read more
In the world of higher education, the pursuit of academic excellence often sits at odds with the need for effective marketing. You're striving to attract and retain students, yet it's no longer enough to simply offer a quality education. Today's students demand engagement; they want to be captivated, involved, and made to feel a part … Read more
Imagine you’re at the helm of a ship, and that ship is your school. Your mission? To navigate through the vast ocean of marketing strategies, battling against the currents of budget constraints and choppy waves of competition, to reach the promising shores of increased student enrollment and heightened school reputation. Inbound marketing, my friend, could … Read more
Schools are swiftly catching onto the captivating capabilities of inbound marketing to attract quality leads. You’re in the midst of an educational revolution where traditional marketing methods are making way for more targeted, content-focused strategies. Imagine having the power to pull in potential students, not by pushing your school onto them, but by becoming a … Read more
Imagine the case of St. Michael’s High School, a once small, struggling institution that has now become one of the most sought-after schools in the region. This isn’t a result of an overnight miracle but a careful, well-strategized inbound marketing plan. You might be wondering how a school could utilize marketing tactics that are typically … Read more
Are you aware that 65% of jobs in the coming decade will necessitate some level of higher education? It’s your opportunity to investigate the demand for higher education and its potential impact on your future. In this article, we’ll explore economic expansion, technological progress, and evolving skills necessities that fuel the demand for higher education. … Read more
Are you curious about the transformative impact of digital marketing on higher education? In our modern, fast-moving society, traditional marketing methods no longer suffice. It’s crucial to harness the capability of digital marketing to reach out and connect with potential students, enhance your institution’s reputation, and refine your campaigns using data and analytics. Prepare to … Read more
Are you keen to populate your college with ambitious, driven learners? Your search ends here! Picture a campus teeming with enthusiasm and infinite potential. Uncover the keys to drawing students to your college with just a few straightforward steps. From getting to know your target demographic to establishing a robust online persona, you’ll acquire the … Read more