Resources

E-Books and Templates

Downloadable guidance on content marketing basics and deep dives

Mentorship Program

Apply to be matched with a mentor from the HEMI community

Featured Marketing Resources

Explore trends, gain perspectives, access reports, guides, and more from top solution providers

How-To Guides

Build your framework, then scale it with these resource collections

Get Started in Content Marketing

Develop a Strategy

Define the Message

Plan

Choose Channels

Create Content

Manage Content Operations

Community

Get to know fellow content and marketing pros

Measure the Impact
Topics
AI in Content Marketing

Analytics and Data

Audience Building

Content Creation

Content Distribution
Content Operations

Content Optimization

Demand Generation

News and Trends

SEO
Social Media

Strategy

Video and Visual Content

Product Marketing

Content Management

From Our Sponsor
Research Insights
Featured Research

Download the Report
Research by Topic

Go directly to the latest report on each of these subjects

B2B Content Marketing

B2C Content Marketing

Content Marketing Career & Salary Outlook

Demand Generation & Content Marketing

Enterprise Content Marketing

Manufacturing Content Marketing

Tech Content Marketing

Video and Visual Content Marketing
All Research

Browse a list of every HEMI research report (including archive of past years’ reports)
Training & Education
Content Marketing Certification
Consulting and Training
Content Marketing University
Events

Webinars and Digital Events

Live and on-demand content and marketing advice

Content Marketing Awards

Get recognized for your content and marketing excellence

Content Marketing World

Don’t miss the largest content marketing event on the planet

Marketing Analytics & Data Science

Join us at the premier event for marketing insights, analytics, and data science professionals.

Join Us At Content Marketing World

Join Now

Higher Education Marketing Institute Blogs

Breakthrough Higher Ed Marketing Strategies & Real Success Stories

This article highlights innovative marketing strategies implemented by various institutions and shares real-world success stories. It provides practical insights into effective collaboration, technology utilization, and understanding target audiences.

Sign Up for Updates

Photo of a male hand holding a clear lightbulb in the foreground. The filament of the lightbulb is intricately shaped like a graduation mortarboard.

Latest Higher Education Marketing Blogs

April 8, 2024

This page gathers the most recent posts from the top Higher Education Marketing Blogs. As

AI Image representing Higher Education's Top Cost-Savings Opportunities

Key Trends in Higher Ed: Personalized Learning, Crisis Communication, and Alumni Engagement

April 17, 2025

This week in higher education, several key topics have emerged that are shaping the way

AI generated image representing SEO Blind Spot in Higher Education Marketing

How Colleges Are Using Texts, Stories, and SEO to Reach Students

April 11, 2025

Higher education is facing new pressure to reach and keep students. This week’s top stories

AI generated image representing New ways to collaborate and get creative with Gemini

Data, Branding, and What’s Next for Higher Ed – April 3, 2025 Higher Ed Marketing Blogs Roundup

April 3, 2025

Higher ed marketing is moving fast, and there’s a lot to keep up with. This

Higher Education Digital Transformation Strategy 2025

Digital Transformation, Data Privacy, and Higher Ed Controversies

February 14, 2025

Higher ed is in the middle of a shake-up. Digital transformation is redefining how universities engage with students, while data privacy, financial aid, and sports

Header image for Higher Ed Program Page SEO Guide

Key Insights on Digital Badges, SEO for Higher Ed, and the Future of Tech Conferences

February 7, 2025

This week, we dig into important discussions surrounding higher education, including the growing role of digital badges and micro-credentials, the critical impact of SEO on

Stylized photograph of UNO University Center adapted from Wikimedia photo.

The Higher Ed Enrollment Decline Is Causing A Financial Crisis. How Can Schools Respond?

February 3, 2025

Another round of university layoffs. Another budget shortfall. This time, it’s right here in New Orleans. The University of New Orleans is facing tough choices.