Higher Education Marketing Blogs Roundup  2024-06-20

Common themes: Surprising points: Top Ways to Market Higher Education Programs and Majors moderncampus.com https://moderncampus.com/blog/how-to-market-university-programs.html Synopsis: In this article, the author discusses strategies for effectively marketing university programs. They emphasize the importance of understanding the target audience and tailoring marketing messages to resonate with their needs and aspirations. The author also advocates for leveraging various … Read more

Higher Education Marketing Blogs Roundup  2024-06-13

Common Themes Surprising Points Mastering FAB in Education Marketing: Transforming Features into Student Success Stories Higher Education Marketing https://www.higher-education-marketing.com/blog/mastering-fab-in-education-marketing-transforming-features-into-student-success-stories Synopsis: Unique or Noteworthy Positions: Summary and Takeaways: The Best Content Marketing Strategies for Higher Education moderncampus.com https://moderncampus.com/blog/content-marketing-for-higher-education.html Synopsis: This article provides insights into the importance of content marketing for higher education institutions. The author highlights … Read more

Higher Education Marketing Blogs Roundup 2024-06-06

Common themes: Surprising points: Designing a High-Converting Admissions Funnel from Prospect to Student Higher Education Marketing https://www.higher-education-marketing.com/blog/mastering-the-art-of-enrollment-designing-a-high-converting-admissions-funnel-from-prospect-to-student Summary: This article explores the process of designing an admissions funnel that converts prospects into students in higher education institutions. It emphasizes the importance of understanding the student journey and implementing effective strategies at each stage of the … Read more

Higher Education Marketing Blogs Roundup  2024-05-30

Common themes: Surprising points: Next Level Strategies in CRM for Higher Education: Advanced Data Integration and Engagement Analytics Higher Education Marketing https://www.higher-education-marketing.com/blog/next-level-strategies-in-crm-for-higher-education-advanced-data-integration-and-engagement-analytics Synopsis: Background resources: Noteworthy positions taken by the author: Summary and takeaways: Higher Ed Marketing Metrics Research Study: What Gets Measured Gets Managed – UPCEA and Search Influence (March 2024) – UPCEA UPCEA … Read more

Higher Education Marketing Blogs Roundup  2024-05-23

Common themes: Surprising points: How to Optimize for SGE, Google’s AI Feature | Carnegie—Higher Ed Marketing & Enrollment Carnegie—Higher Ed Marketing & Enrollment https://www.carnegiehighered.com/blog/how-to-optimize-higher-education-websites-for-googles-ai-powered-search-generative-experience Synopsis: Background resources cited: Unique or noteworthy positions: Summary with takeaways: SEO for Universities and Colleges Higher Education Marketing https://www.higher-education-marketing.com/blog/future-proofing-seo-for-universities-and-colleges Future-Proofing SEO for Universities and Colleges Understanding SEO and Organic Enrollment … Read more

Higher Education Marketing Blogs Roundup  2024-05-16

Common Themes: Surprising Points: 7 Reasons Your School Facebook Posts Aren’t Getting Likes Higher Education Marketing https://www.higher-education-marketing.com/blog/7-reasons-your-school-facebook-posts-arent-getting-likes Synopsis: Background resources: Unique/noteworthy positions: Summary with takeaways: Leveraging Digital Marketing Campaign Data to Drive Continuous Improvement Ruffalo Noel Levitz https://www.ruffalonl.com/blog/enrollment/leveraging-digital-marketing-campaign-data-to-drive-continuous-improvement Synopsis: In this article, the author explores the importance of leveraging data from digital marketing campaigns to … Read more

Higher Education Marketing Blogs Roundup 2024-05-09

Common Themes: Surprising Points: Targeting Gen Z: A Marketing Guide For Higher Ed unincorporated https://blog.unincorporated.com/targeting-gen-z-marketing-guide-higher-ed Synopsis: Key Takeaways: Unique School Newsletter Ideas for Enhancing K-12 School Engagement Higher Education Marketing https://www.higher-education-marketing.com/blog/unique-school-newsletter-ideas-for-enhancing-k-12-school-engagement How AI is Impacting SEO for Schools — Little Foxes Marketing | Digital Marketing for Education Little Foxes Marketing https://www.littlefoxesmarketing.com/blog/the-current-state-of-ai-and-seo-for-schools Synopsis: Noteworthy positions taken … Read more

Higher Education Marketing Blogs Roundup  2024-05-02

Common Themes: Surprising Points: How Topic Clusters Improve Your SEO and Content Strategy | Carnegie—Higher Ed Carnegie—Higher Ed https://www.carnegiehighered.com/blog/seo-topic-clusters Synopsis: Background Resources: Unique or Noteworthy Positions: Summary with Takeaways: DeepMind researchers discover impressive learning capabilities in long-context LLMs – Ben Dickson, Venture Beat continuingedupdate.blogspot.com https://continuingedupdate.blogspot.com/2024/05/deepmind-researchers-discover.html Synopsis: Background Resources: Noteworthy Positions: Summary with Takeaways: Higher Ed … Read more

Higher Education Marketing Blogs Roundup  2024-04-25

Common Themes Surprising Points Best Practices For Ads Targeting K-12 Students’ Parents Higher Education Marketing https://www.higher-education-marketing.com/blog/best-practices-for-ads-targeting-k-12-students-parents Synopsis: Key Takeaways: Webinar: Stop Wasting Budget – How to Get Better Digital Ad Results and Increase Satisfaction Search Influence https://www.searchinfluence.com/blog/search-influence-and-upcea-to-present-higher-education-marketing-webinar-stop-wasting-budget-how-to-get-better-digital-ad-results-and-increase-satisfaction Synopsis: Background Resources: No background resources are cited. Noteworthy Positions: The author does not present any unique or … Read more

Higher Education Marketing Blogs Roundup  2024-04-18

Some interesting themes in this week’s crop of Higher Education Marketing Blogs. The common themes across the article summaries are as follows: Tackle the three biggest challenges to your nursing program’s enrollment growth | EAB EAB https://eab.com/resources/blog/adult-education-blog/biggest-challenges-nursing-programs-enrollment-growth/ Synopsis: In this article, the author discusses the major challenges that nursing programs face when it comes to … Read more