This week’s higher education updates reveal exciting changes and challenges in marketing, retention, and professional education. From the rise of generative AI videos in recruitment to the importance of admissions-marketing collaboration, institutions are adapting to a fast-evolving landscape. Listen to this week’s roundup as a podcast: Key themes include the need for personalized outreach, the … Read more
This week’s roundup highlights evolving trends and challenges in higher education. From improving registration processes to AI’s growing role in shaping the learning experience, institutions are tackling critical issues to stay relevant and competitive. As we move into 2025, the focus remains on enhancing accessibility, personalizing experiences, and leveraging technology to meet students’ needs. Here’s … Read more
Is your university marketing strategy ready for 2025? As higher education marketers face increasing competition for prospective students.
The numbers are stark: college enrollment down, undergraduate numbers falling, and higher education institutions reporting significant student losses across the board. As someone tracking higher education trends for over a decade, I’m seeing unprecedented shifts in how prospective students approach their education decisions. College Enrollment Statistics: A Clear Downward Trend The data paints a sobering … Read more
LIsten to a podcast style conversation about this roundup thanks to Google’s NotebookLM. Preserving Your Website’s SEO and UX at The End of an OPM Company Partnership Carnegie Higher Ed on LinkedIn https://www.carnegiehighered.com/blog/preserving-your-websites-seo-and-ux-at-the-end-of-an-opm-company-partnership 2024-12-11T22:13:38.000Z Preserving Your Website’s SEO and UX at the End of an OPM Company Partnership Synopsis: Takeaways: Tweet: How to Enhance Local … Read more
Multi-Channel Marketing Strategies for Schools Diana Salazar https://www.higher-education-marketing.com/blog/mastering-multi-channel-marketing-for-school-enrollment-strategies-for-consistent-student-engagement 2024-11-27T17:09:34.000Z Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement Synopsis: Noteworthy Positions: Takeaways: Tweet: Note: This response has been generated based on a summary of the article and should be read as a starting point to further explore the original source. Strategic Marketing Best … Read more
Higher Education Marketing Blogs Roundup 2024-11-21 Maximize Digital Advertising For Language Learning Programs Diana Salazar https://www.higher-education-marketing.com/blog/maximizing-the-impact-of-digital-advertising-for-language-learning-programs 2024-11-20T14:23:24.000Z Maximizing the Impact of Digital Advertising for Language Learning Programs Synopsis: Background Resources: Noteworthy Positions: Summary with Takeaways: Tweet: Digital ads boost language learning 🌍💻📚 Use clear copy, visuals, & testimonials to maximize impact! #LanguageLearning #DigitalMarketing Drive Alumni … Read more
The Higher Education Marketing Blogs Roundup (October 2024) discusses strategies, tools, and compliance trends shaping higher education marketing. This edition emphasizes content accessibility, data-driven campaign enhancement, and personalized outreach to reach varied student demographics. Innovations in social media and recruitment, including VR campus tours, further demonstrate how institutions are modernizing engagement. Common Themes: Surprising Findings: … Read more
Recurring themes in this week’s articles center around optimizing digital strategies to enhance user engagement, attract talent, and drive success in the education sector. The authors point out the importance of tailoring digital experiences to user needs, whether through personalized learning experiences in online education, optimized job listings for recruiting, or data-driven performance metrics for … Read more
When I’m trying to understand a topic, I often go to Google and see who’s on top. Since the change to infinite scroll – i.e. no more pages – it’s easier to pull that list. Below are summaries of the first 30 agency web pages ranking in google for Higher Education Marketing Agency. Each company … Read more