This week’s higher education updates reveal exciting changes and challenges in marketing, retention, and professional education. From the rise of generative AI videos in recruitment to the importance of admissions-marketing collaboration, institutions are adapting to a fast-evolving landscape. Listen to this week’s roundup as a podcast: Key themes include the need for personalized outreach, the … Read more
This week’s roundup highlights evolving trends and challenges in higher education. From improving registration processes to AI’s growing role in shaping the learning experience, institutions are tackling critical issues to stay relevant and competitive. As we move into 2025, the focus remains on enhancing accessibility, personalizing experiences, and leveraging technology to meet students’ needs. Here’s … Read more
Is your university marketing strategy ready for 2025? As higher education marketers face increasing competition for prospective students.
The world of higher education marketing is evolving rapidly, with fresh strategies emerging every day. From creative social media campaigns to innovative offline tactics, colleges and universities are finding new ways to connect with prospective students. In this blog roundup, we’ve gathered some of the most insightful articles that explore the latest trends and ideas … Read more
Too long to read? Listen to a conversational podcast style reading thanks to NotebookLM. A particularly amusing part of this AI reading is the pronunciation of FAFSA. Higher Ed Wrapped 2024 | Carnegie—Higher Ed Marketing & Enrollment Emily Denny https://www.carnegiehighered.com/blog/2024-higher-ed-wrapped 2024-12-04T19:22:46.000Z 2024: Higher Ed Wrapped Synopsis: In “2024: Higher Ed Wrapped”, the author discusses the … Read more
Carnegie has released a set of Higher Education SEO Benchmarks for 2024. The data is a review of their own clients, so may not be as comprehensive as an external survey. It’s interesting, though, to see some of the areas where we might compare our own clients. Given the niche, Higher Ed, and the channel, … Read more
Recurring themes in this week’s articles center around optimizing digital strategies to enhance user engagement, attract talent, and drive success in the education sector. The authors point out the importance of tailoring digital experiences to user needs, whether through personalized learning experiences in online education, optimized job listings for recruiting, or data-driven performance metrics for … Read more
Here is a summary of the top common considerations and most surprising points from the articles: Common Considerations Most Surprising Points The common considerations reflect some of the core strategic focuses and challenges facing higher education institutions today, especially regarding adoption of new technologies and digital engagement strategies. The most surprising points provide some innovative … Read more