This comprehensive roundup explores the latest trends in higher education marketing, including the rise of social media platforms like TikTok and LinkedIn, the importance of authenticity in campaigns, and the integration of online and offline strategies.
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Your next class will not find you on your homepage. They will meet you through AI. With AI Overviews siphoning […]
- By Will
Comprehensive Guide to Podcasts, Blogs, Newsletters, and Associations for Enrollment Marketing Professionals All resources verified active August-November 2025Direct links to […]
- By Will
If enrollment felt complex last year, this week’s insights say the stakes just got higher. Across campuses, the winning play […]
- By Will
Enrollment is flattening, and the cost to acquire each student keeps climbing, yet the institutions winning right now are not […]
- By Will
If your brochure can’t talk to a robot, it won’t make the shortlist. AI-powered search is rewriting the rules of […]
- By Will
Higher ed moved from hype to hands-on this week. Targeted, full-funnel campaigns filled a veterinary tech cohort so fast enrollment […]
- By Will
This week made one thing clear. AI is moving from novelty to necessity in higher education. But human connection still […]
- By Will
Introduction When a prospective graduate student types “best MBA programs for career changers” into ChatGPT instead of Google, something fundamental […]
- By Will
AI stepped out of the lab and into daily work this week. It is moving from buzz to embedded capability […]
- By Will
This week, higher education felt the ground shift underfoot. Agentic AI is moving from buzzword to backbone, with Microsoft bringing […]
- By Will
About HEMI
The Higher Education Marketing Institute is an independent resource hub for higher education marketing professionals. We publish weekly analysis covering AI visibility, enrollment strategy, SEO, and digital marketing trends.
What we cover:
- AI Visibility & Answer Engine Optimization
- Enrollment Marketing & Student Recruitment
- Higher Ed SEO & Content Strategy
- Data-Driven Marketing & Analytics
Featured Resource: 150+ Higher Education Marketing Resources: 2026 Directory — Curated directory of podcasts, blogs, newsletters & associations for enrollment marketers.
Webinars
Intelligence reports
Carnegie Higher Ed SEO Benchmarks 2024
Higher Ed Marketing Trends: AI, Digital Ads & Enrollment Challenges
Bold Moves in Higher Ed Marketing: AI, Google Ads, and Creative Strategy
2024 Higher Ed Marketing Metrics Benchmarks Research Report (with UPCEA)
Not Tracking Cost Per Inquiry? Expect Budget Waste
Turn Data Into Decisions With Your 2025 KPI Dashboard