This comprehensive roundup explores the latest trends in higher education marketing, including the rise of social media platforms like TikTok and LinkedIn, the importance of authenticity in campaigns, and the integration of online and offline strategies.
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The race for enrollment is being rewritten by AI, and student behavior is changing. This week’s insights point to a […]
- By Will
If AI is the new homepage, your next class will find you before you ever find them. This week’s research […]
- By Will
AI search just rewrote the student discovery playbook. This week’s coverage shows how zero-click answers, agentic assistants, and omnichannel discovery […]
- By Will
This week’s theme is simple: speed wins. Donors, prospects, and searchers expect frictionless, personalized experiences. The teams that deliver fastest […]
- By Will
Employers still believe in degrees, but students are asking tougher questions about value. Fresh polling shows strong employer confidence in […]
- By Will
This week, higher ed got a clear directive. Build what works, measure what matters, and cut what does not. From […]
- By Will
Your next class will not find you on your homepage. They will meet you through AI. With AI Overviews siphoning […]
- By Will
Comprehensive Guide to Podcasts, Blogs, Newsletters, and Associations for Enrollment Marketing Professionals All resources verified active August-November 2025Direct links to […]
- By Will
If enrollment felt complex last year, this week’s insights say the stakes just got higher. Across campuses, the winning play […]
- By Will
Enrollment is flattening, and the cost to acquire each student keeps climbing, yet the institutions winning right now are not […]
- By Will
About HEMI
The Higher Education Marketing Institute is an independent resource hub for higher education marketing professionals. We publish weekly analysis covering AI visibility, enrollment strategy, SEO, and digital marketing trends.
What we cover:
- AI Visibility & Answer Engine Optimization
- Enrollment Marketing & Student Recruitment
- Higher Ed SEO & Content Strategy
- Data-Driven Marketing & Analytics
Featured Resource: 150+ Higher Education Marketing Resources: 2026 Directory — Curated directory of podcasts, blogs, newsletters & associations for enrollment marketers.
Webinars
Intelligence reports
Carnegie Higher Ed SEO Benchmarks 2024
Higher Ed Marketing Trends: AI, Digital Ads & Enrollment Challenges
Bold Moves in Higher Ed Marketing: AI, Google Ads, and Creative Strategy
2024 Higher Ed Marketing Metrics Benchmarks Research Report (with UPCEA)
Not Tracking Cost Per Inquiry? Expect Budget Waste
Turn Data Into Decisions With Your 2025 KPI Dashboard