Increasing Brand Awareness in Higher Education

marketing higher education institutions

Have you ever considered the impact of a strong brand in shaping the reputation and appeal of a higher education institution? As universities face increasing competition for student enrollment and funding, the need to elevate brand awareness has become more critical than ever. In a landscape where perception often influences decision-making, the strategic development of … Read more

Focusing on Positive Career Outcomes in Higher Education Marketing

promoting success in higher education marketing

When it comes to higher education marketing, focusing on positive career outcomes is absolutely crucial. The impact of career success on students and their families cannot be overstated, and as institutions, we need to ensure that we are effectively communicating the value of our programs in preparing graduates for successful careers. There's a lot to … Read more

Student Case Studies in Higher Education Marketing

analyzing marketing strategies in higher education

We've all heard the staggering statistic that over 90% of students trust peer recommendations when making decisions about higher education. It's no surprise then that student case studies play a crucial role in increasing brand awareness and attracting prospective students. But what exactly makes these case studies so effective, and how can they be leveraged … Read more

Video Marketing in Higher Education

utilizing videos for education

We've all seen the numbers – in a recent study, it was found that 85% of internet users in the United States watched online video content monthly on any of their devices. With such a staggering percentage, it's no wonder that video marketing has become a vital tool for higher education institutions. But what exactly … Read more