Will

Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.

Choosing A Higher Education Marketing Agency

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An image of a person standing at a crossroads, one path leading to a cluttered, confusing maze of options and the other leading to a clear, streamlined path with a sign reading "Higher Education Marketing Agency" in the distance.

When it comes to promoting your higher education institution, having the right marketing agency can make all the difference. With so many agencies available, choosing one that fits your needs and goals can be a daunting task. This article will guide you through the process of selecting a higher education marketing agency that aligns with … Read more

Higher Education PPC: Maximizing Your Ad Spend

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Image of a student sitting at a desk, surrounded by books and a laptop, with a graph in the background showing increased web traffic and conversions from a higher education PPC campaign.

Are you looking to increase your visibility in the higher education market? One effective way to do so is through pay-per-click (PPC) advertising. However, with budget constraints and a competitive landscape, it’s important to maximize your ad spend for optimal results. In this article, we’ll explore strategies for getting the most out of your PPC … Read more

Higher Education Video Marketing: Engaging Prospects

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An image of a college student watching a video on their laptop or smartphone, with a look of engagement and interest on their face. The video could feature campus tours, student testimonials, or highlights of academic programs. The background could feature the school's colors, logo or campus landmarks. The image should convey the idea that video marketing is an effective way to attract and engage prospective students.

Higher education institutions are constantly seeking new and innovative ways to engage prospective students. With the increasing popularity of online learning, many schools are turning to video marketing as a means of showcasing their programs and facilities. In today’s digital age, video has become an essential tool for higher education institutions looking to stand out … Read more

Inbound Marketing For Higher Education: Attracting Prospective Students

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An image of a student reading a college brochure while sitting under a tree on a sunny day. In the distance, other students are seen engaging in campus activities.

Are you struggling to attract prospective students to your higher education institution? In today’s digital age, inbound marketing has become a powerful tool for universities and colleges. By creating valuable content that educates and informs potential students about their academic programs, institutions can establish themselves as thought leaders in the field and build trust with … Read more

Digital Marketing In The Higher Education Space

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An image of a laptop with a university campus as the background, showing various digital marketing tools such as social media icons, email campaigns, and website analytics.

As the world becomes increasingly digital, so does education. In recent years, higher education institutions have shifted their focus to digital marketing strategies in order to attract and retain students. With the rise of social media platforms and search engines, it has become more important than ever for colleges and universities to establish a strong … Read more

Higher Education SEO: Boosting Visibility For Institutions

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An image of a university campus with a spotlight shining on it, surrounded by a web of interconnected search engine optimization (SEO) strategies, such as keyword research, content creation, and link building.

In today’s digital age, it is crucial for higher education institutions to have a strong online presence. With the majority of prospective students and their families turning to search engines to research schools, having effective Search Engine Optimization (SEO) strategies in place can make all the difference in attracting potential applicants. Higher Education SEO involves … Read more

Components Of An Effective Higher Education Marketing Plan

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An image that visually represents the key components of an effective higher education marketing plan, such as targeted advertising, student engagement, and brand building.

If you work in higher education, then you know how competitive the market can be. With so many institutions vying for prospective students’ attention, it’s essential to develop a comprehensive marketing plan that effectively communicates your institution’s unique value proposition. However, creating an effective higher education marketing plan isn’t as simple as just throwing together … Read more

How To Create A Successful Marketing Plan For Higher Education

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An image of a flowchart with arrows and boxes, outlining the steps of a successful marketing plan for higher education. Use colors to differentiate each step and include relevant icons.

Creating a successful marketing plan for higher education is crucial in today’s competitive landscape. With so many institutions vying for the attention of prospective students, it’s essential to have a well-thought-out strategy that will set your institution apart from the rest. The process can seem daunting, but with careful planning and execution, you can create … Read more