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'You know what they say, 'content is king,' but in the world of higher education, it's not just about what you offer but how visible you are to potential students. SEO, or Search Engine Optimization, is a potent tool to boost your institution's online presence. It's not just about climbing Google's rankings or getting more … Read more
Did you know that according to HubSpot, roughly 80% of new leads for institutions come from inbound marketing strategies? This statistic alone demonstrates the critical role inbound marketing plays in higher education recruitment efforts. But, you're probably wondering, how can you effectively measure the success of these strategies? It's not just about counting the number … Read more
Sure, you could continue to rely solely on traditional marketing tools for your higher education institution, if you're keen on becoming a marketing dinosaur. But let's face it, in today's fast-paced digital age, you need to be agile, innovative, and forward-thinking. If you're part of a higher education institution, you're aware that your prospective students … Read more
In the quiet, hallowed halls of academia, a revolution is brewing, not in lecture halls, but on the screens of smartphones and laptops. You've likely seen the shift – universities and colleges harnessing the power of social media to attract, engage, and retain students. This isn't about posting pictures of campus life or tweeting inspirational … Read more
Is it possible that the key to boosting enrollment rates in higher education lies in a well-crafted inbound marketing strategy? You may have heard that inbound marketing, with its focus on creating valuable content and experiences tailored to individuals, has been making waves in the business world. But it's not just for businesses. Higher education … Read more
Did you know that around 80% of prospective students begin their college search online? You're in the business of education, so you know how vital it is to attract the right students to your institution. But with the digital age making information accessible at the click of a button, the competition for those students has … Read more
Just as a lighthouse guides ships safely to shore, alumni stories can be a beacon for potential students considering their higher education journey. You're aware of the power of storytelling in marketing, but have you considered the untapped potential of your institution's alumni? These stories, filled with triumphs, challenges, and personal growth, can become a … Read more
Consider the 'Harvard Business Review'. They've mastered the art of storytelling in their content marketing, often weaving compelling narratives that keep their audience engaged. You might wonder why a prestigious publication in the realm of higher education would choose to employ such a strategy. Well, it's not just about selling subscriptions or advertising space. Storytelling … Read more
Did you know that by the end of 2024, 80% of higher education institutions are expected to use some form of content marketing in their communication strategies? You're probably wondering what's driving this dramatic shift. Well, as the digital landscape continues to expand and evolve, universities and colleges are recognizing the immense potential of content … Read more
Just as a gardener carefully curates the soil and selects the right seeds to yield a rich harvest, you too must strategically cultivate your higher education content marketing. By identifying your target audience, creating impactful content strategies, harnessing the power of social media platforms, and regularly monitoring and improving content performance, you'll be able to … Read more