Will

Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.

What Are the 7ps of Marketing Higher Education

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An image showcasing the 7ps of marketing higher education: a university building (product), a student engaging in a virtual class (process), a graduation cap (people), a laptop displaying a university website (promotion), a tuition fee (price), a library (place), and a student satisfaction survey (physical evidence)

Are you in search of the key to effective marketing in higher education? Search no more. In this article, we reveal the 7ps that will transform your approach. You’ll learn how to comprehend your product, set the ideal price, and create promotion strategies that engage. We’ll look into examining physical evidence and executing efficient processes. … Read more

How Much Does Higher Education Spend on Marketing

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An image showcasing a university campus with vibrant billboards, banners, and flyers scattered across the premises

Have you ever been curious about how much higher education institutions spend on marketing? Hold on tight, as we’re about to embark on a fascinating journey through the realm of marketing budgets in higher education. From astonishing numbers to creative tactics, this article will provide you with the insider’s view on how colleges and universities … Read more

How Do You Market to Higher Education Institutions

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An image showcasing a diverse group of college students engaged in interactive discussions, surrounded by various marketing tools such as brochures, digital screens, and social media icons, symbolizing effective strategies to target higher education institutions

Are you finding it difficult to connect and interact with higher education institutions? Your search ends here! In this article, we will discuss successful marketing tactics that will assist you in reaching the appropriate audience. By utilizing digital platforms and building your brand, you can establish trust and credibility in the competitive higher education market. … Read more

How Do You Market Higher Education

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An image showcasing a diverse group of students engaged in interactive activities, surrounded by vibrant banners, digital screens displaying academic programs, and a bustling campus atmosphere, capturing the essence of effective higher education marketing

Are you eager to move beyond the limitations of conventional marketing? Uncover the strategies for effectively marketing higher education. In this piece, we’ll guide you on how to harness the strength of branding, attract the appropriate audience, and utilize digital tactics. By forming productive alliances and assessing your triumphs, you’ll be able to transform your … Read more

The Role of SEO in Higher Education Marketing

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Search Engine Optimization (SEO) is an indispensable tool in the digital marketing toolbox, particularly in the realm of higher education. As universities and colleges vie for visibility in an increasingly digital world, SEO strategies offer a pathway to prominence. By enhancing online visibility, institutions can connect with prospective students in meaningful ways, guiding them towards … Read more

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Gap In Higher Education SEO Investment Leaving Room For Imposters

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Visualize a vibrant, bustling digital city, the buildings are universities, their heights representing visibility and enrollment growth

With the number of online degree scams on the rise globally, legitimate universities and colleges must optimize their web visibility to differentiate themselves in search results. That is because without strong SEO, dubious “schools” can rank prominently when prospective students search for programs, misrepresenting themselves as accredited options. One recent incident happened in India where … Read more

How To Market Further Education Programs

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An image of a group of diverse people eagerly listening to a speaker at an education fair. The speaker is pointing to a large banner that reads "Further Your Education" with a variety of program options displayed.

Are you struggling to get your further education program noticed by potential students? With so many options available, it can be difficult to stand out in the crowded market of higher education. However, effective marketing strategies can make all the difference when it comes to attracting and retaining students. In this article, we will explore … Read more

Marketing Further Education: Strategies For Success

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An abstract image that represents successful marketing strategies for further education. Think bold colors, geometric shapes, and strong lines that convey growth and progress.

Are you looking to market your higher education institution and expand your student enrollment? With the increasing competition in the education industry, it’s crucial for further education providers to develop effective marketing strategies that resonate with their target audience. From social media advertising to email campaigns, there are various tactics that can be implemented to … Read more