Higher Education Marketing Blogs Roundup 2023-11-30 • Higher Education Marketing Institute

Here is a summary of the top common considerations and most surprising points from the articles:

Common Considerations

Importance of digital marketing and SEO strategy for higher education institutions to increase online visibility, attract prospective students, and stay competitive (UPCEA MEMS Conference Insights article)
Leveraging latest technologies like AI, virtual reality, and data analytics to transform teaching methods, administration, and student experiences (Higher Ed Technology article)
Adapting messaging and communication strategies to effectively reach modern student audiences (Messaging – Traditional vs Modern Way article)
Building emotional connections and trust with students through storytelling and authentic content (Power of Storytelling article)

Most Surprising Points

Suggestion that higher education institutions should partner with social media influencers and brand ambassadors to amplify reach and connect with younger audiences (15 Best Marketing Campaigns article)
Idea of a “One Front Door” approach for community colleges to centralize student services and support to streamline and improve onboarding (One Front Door Onboarding article)
Emphasis on removing navigation links/distractions on landing pages to keep user focus on the desired action (Optimised Landing Pages article)
Inclusion of encryption mechanisms and data security as a top consideration for higher education web CMS platforms (Top 10 must-have web CMS features article)

The common considerations reflect some of the core strategic focuses and challenges facing higher education institutions today, especially regarding adoption of new technologies and digital engagement strategies. The most surprising points provide some innovative and counterintuitive ideas that could inspire institutions to think outside the box in areas like marketing, student services, web design and more.

UPCEA MEMS Conference Insights: SEO Strategy for Higher Education

Search Influence

https://www.searchinfluence.com/blog/upcea-mems-2023-seo-strategy-higher-education/

2023-11-29T18:00:36.000Z

Synopsis:

The article discusses the importance of SEO (Search Engine Optimization) strategy for universities and colleges in the changing landscape of higher education.
It highlights the UPCEA MEMS 2023 conference, where experts shared their insights on how to develop an effective SEO strategy for educational institutions.
The article provides key takeaways and highlights some unique positions taken by the author and speakers.

Noteworthy positions:

The author emphasizes the need for educational institutions to prioritize SEO to attract prospective students and stay competitive in the online market.
The article suggests that institutions should focus on optimizing their websites with relevant keywords, mobile optimization, and creating valuable content.
The author mentions the importance of tracking and analyzing data to measure the success of SEO efforts and make informed decisions.

Summary and Takeaways:

Developing a strong SEO strategy is crucial for universities and colleges to improve their online visibility and attract prospective students.
Institutions should focus on optimizing their websites with relevant keywords, mobile-friendly design, and valuable content to rank higher in search engine results.
Tracking and analyzing data is essential to measure the success of SEO efforts and make informed decisions to improve the strategy.
Attendees of the UPCEA MEMS 2023 conference gained insights from industry experts and learned how to implement effective SEO strategies in higher education.

Tweet:

“🎓🔍 Improve your college’s online visibility and attract more students with a strong SEO strategy! Learn the key takeaways from UPCEA MEMS 2023 conference. #HigherEducation #SEO #StudentRecruitment”

Higher Ed Technology: Past, Present, and Future

Collegis Education — Tech-Enabled Higher Ed Solutions

https://collegiseducation.com/news/technology/the-evolution-of-higher-ed-technology-from-the-wayback-machine-to-the-future/

2023-11-29T15:51:24.000Z

The article examines the evolution of technology in higher education from the early days of the internet to the future possibilities.
It discusses the use of technology in various aspects of higher education, including teaching, learning, administration, and student services.
The author highlights the challenges and benefits of integrating technology into higher education, such as increased access, personalized learning, and data-driven decision-making.
The article cites a few background resources, including reports and surveys on the current state of technology in higher education.
The author takes the position that while technology has transformed higher education, there are still areas that need improvement and further innovation.
Noteworthy positions taken by the author include the importance of maintaining a human connection in the digital learning environment and the need for institutions to adapt to rapidly changing technology trends.
Summary: The article explores the past, present, and future of technology in higher education, discussing the challenges, benefits, and future possibilities of integrating technology in various aspects of academia.

Takeaways:

The evolution of technology has had a significant impact on higher education, transforming teaching, learning, administration, and student services.
Technology offers benefits such as increased access, personalized learning, and data-driven decision-making.
While there have been advancements, there are still challenges and areas that require further innovation and improvement.
Institutions must adapt to changing technology trends and maintain a human connection in the digital learning environment.

🎓📚 The evolution of technology in higher education has transformed teaching, learning, and administration. 🌐💡 Embracing innovation while maintaining a human connection is key for the future of academia. #HigherEdTech #TransformingEducation

7 Landing Page Do’s and Don’ts for Your School

Higher Education Marketing

https://www.higher-education-marketing.com/blog/7-landing-page-dos-and-donts-for-your-school-to-follow

2023-11-29T13:10:29.000Z

Synopsis:

The article discusses seven best practices and mistakes to avoid when creating landing pages for educational institutions.

Key Points:

Do’s:
- Clearly communicate the value proposition of your school and programs.
- Use compelling and concise headlines to grab attention.
- Include relevant and persuasive testimonials.
- Utilize strong and visually appealing call-to-action buttons.
- Optimize landing pages for mobile responsiveness.
- Test and analyze landing page performance regularly.
- Incorporate social proof and trust indicators to enhance credibility.
Don’ts:
- Overwhelm visitors with too much information or cluttered designs.
- Ignore the importance of a user-friendly and intuitive layout.
- Neglect to include clear and concise forms for lead capture.
- Skip A/B testing to optimize landing page conversion rates.
- Neglect to provide a sense of urgency or scarcity.
- Overlook the impact of page load speed on user experience.
- Ignore the power of visuals in conveying information and emotions.

Background Resources:

Noteworthy Positions:

The article emphasizes the importance of mobile optimization and the impact of page load speed on landing page performance.
There is a strong emphasis on the use of testimonials, social proof, and trust indicators to enhance the credibility of landing pages.

Summary & Takeaways:

Creating effective landing pages is crucial for educational institutions to attract and convert prospective students. By following the do’s and avoiding the don’ts outlined in the article, schools can communicate their value proposition effectively, engage visitors, and optimize conversion rates. Key takeaways include the need for clear and compelling headlines, mobile responsiveness, persuasive testimonials, intuitive layouts, A/B testing, and the use of social proof and trust indicators.

🎓📝 Creating successful #SchoolLandingPages can be a game-changer! 💥 Discover the dos and don’ts to optimize your conversions. 💯 #HigherEdMarketing

How to Sell Video Courses Online

Think Orion

https://www.thinkorion.com/blog/how-to-sell-video-courses-online

2023-11-29T11:26:20.000Z

Synopsis:

The article discusses the steps and strategies to successfully sell video courses online.
It emphasizes the importance of identifying the target audience and aligning the course content with their needs and interests.
The author covers various platforms and tools that can be used to create and host video courses, including popular options like Teachable and Udemy.
Marketing tactics such as creating compelling course descriptions, offering discounts, and leveraging social media are explored.
The article provides tips on pricing, bundling multiple courses, and creating a sense of urgency to drive sales.
Additional resources regarding course creation, marketing, and e-learning platforms are referenced.
The author suggests leveraging email marketing and creating a community around the courses to maximize engagement and sales.
The article takes a practical approach, offering actionable advice and examples throughout.

Takeaways:

Identify your target audience and tailor your video course content to their needs.
Utilize e-learning platforms like Teachable or Udemy for course creation and hosting.
Create compelling course descriptions and leverage marketing tactics like discounts and social media promotion.
Consider pricing strategies, bundling options, and creating a sense of urgency to boost sales.
Leverage email marketing and build a community around your video courses for increased engagement and long-term success.

💡 Successfully selling video courses online: learn how to target your audience, create engaging content, leverage marketing tactics, and build a community. #OnlineCourses #Elearning 🎥💲

AI is About to Completely Change How We Learn and Teach

https://www.gatesnotes.com/AI-agents

2023-11-29T11:00:00.000Z

Synopsis:

In this article, the author discusses the significant impact of artificial intelligence (AI) on learning and teaching. They highlight how AI has the potential to revolutionize education by personalizing learning experiences, enhancing student engagement, and aiding teachers in their instructional practices. The author describes the various ways AI is already being used in education, such as adaptive learning platforms, intelligent tutoring systems, and automated grading. They also explore the challenges and ethical concerns associated with integrating AI into education, including privacy issues and the potential for bias in algorithms. The author emphasizes the importance of educators embracing AI as a tool to augment their teaching rather than replace them. They provide examples of successful AI implementation in educational settings and highlight the need for continuous professional development to ensure educators are equipped to navigate the AI-driven learning landscape. Overall, the article presents a forward-looking perspective on the role of AI in education and encourages educators to embrace and harness its transformative potential.

Background Resources:

The article does not cite any specific background resources.

Noteworthy Position:

The author takes the position that AI has the potential to revolutionize education by personalizing learning experiences, enhancing student engagement, and aiding teachers in their instructional practices.

Summary and Takeaways:

AI is set to revolutionize education by personalizing learning experiences and aiding teachers in their instructional practices.
AI technologies such as adaptive learning platforms and intelligent tutoring systems are already being used in educational settings.
Privacy issues and the potential for bias in algorithms are among the ethical concerns associated with AI integration in education.
Educators should embrace AI as a tool to augment their teaching rather than replace them.
Continuous professional development is crucial to ensure educators are prepared for the AI-driven learning landscape.

🤖✏️ AI is transforming education! Personalized learning, enhanced engagement, and better teaching practices – educators must embrace the potential of AI to shape the future of learning. #AIinEducation #TransformativeTech

Blogging: A Powerful Tool for Promoting Online Courses

Think Orion

https://www.thinkorion.com/blog/blogging-promoting-online-courses

2023-11-29T10:59:50.000Z

Synopsis:

Online courses have become increasingly popular in recent years due to the convenience and accessibility they offer.
However, with the growing number of online courses available, it has become challenging for course creators to effectively promote their offerings.
This article explores how blogging can be a powerful tool for promoting online courses and reaching a wider audience.
It discusses the benefits of blogging, including increased visibility, credibility, and the ability to provide valuable content for potential learners.
The author highlights the importance of choosing the right blogging platform, optimizing content for search engines, and using social media to amplify reach.
The article also provides tips on creating compelling blog posts, such as addressing the pain points of your target audience and leveraging storytelling techniques.
The author cites various resources, including blogging platforms like WordPress and Medium, as well as SEO tools and social media management tools.
Noteworthy position: The author emphasizes the need to create valuable and engaging content that adds value to the reader, rather than simply serving as promotional material for the online course.

Takeaways:

Blogging can be a powerful promotional tool for online courses, providing increased visibility and credibility.
Choosing the right blogging platform and optimizing content for search engines are key factors for success.
Leveraging social media platforms can help amplify the reach of blog posts and attract a wider audience.
It is crucial to create valuable and engaging content that addresses the pain points of the target audience.
Resources mentioned in the article include WordPress, Medium, SEO tools, and social media management tools.

📚💻💡 Blogging is a game-changer for online course promotion! Learn how to attract a wider audience, boost credibility, and create valuable content to drive course enrollments. #OnlineCourses #Blogging #Promotion

2024 Higher Ed Conference Calendar

Keystone_edu

https://www.keg.com/news/2024-higher-ed-conference-calendar

2023-11-29T10:53:00.000Z

Synopsis:

The article provides a comprehensive calendar of higher education conferences scheduled for the year 2024.
It highlights key events and important dates for educators, administrators, and professionals in the industry.
The calendar includes conferences focused on various aspects of higher education, such as teaching and learning, innovation, technology, and policy.
The article showcases the significance of these conferences in fostering collaboration, sharing best practices, and staying updated with the latest trends in higher education.

Background Resources:

The article does not cite any background resources.

Noteworthy Positions:

The author does not take any unique or noteworthy positions in the article.

Summary with takeaways:

The article provides a valuable resource for individuals in the higher education sector, offering a calendar of conferences scheduled for 2024.
Conference participation allows professionals to engage in collaboration, gain new insights, and stay informed about the latest developments in the field.
Attending conferences focused on teaching, innovation, technology, and policy can contribute to professional development and help institutions improve their practices.
It is essential for individuals and organizations in higher education to consider these conferences as opportunities for networking, learning, and enhancing their knowledge and skills.

“Stay ahead in higher education! 🎓📅 The 2024 Higher Ed Conference Calendar provides a comprehensive list of important conferences, fostering collaboration and innovation in teaching, learning, and policy. Don’t miss out! #HigherEd #Conferences2024”

How To Sell Online Courses With a Facebook Group

Think Orion

https://www.thinkorion.com/blog/how-to-sell-online-courses-with-facebook-group

2023-11-29T10:44:23.000Z

Synopsis:

The article discusses the use of Facebook groups as a strategy to sell online courses effectively.
It highlights the benefits of using Facebook groups for course promotion and engagement with students.
The author provides step-by-step instructions on how to create and manage a Facebook group for selling online courses.
The article emphasizes the importance of building a community, sharing valuable content, and providing personalized support within the group.
It also suggests using Facebook Live, challenges, and member exclusivity as additional tactics for boosting course sales.
The author advises on how to leverage the power of social proof and testimonials to build credibility and attract more students.
The article includes tips on promoting the Facebook group through ads, email lists, and collaborations with influencers.
The author suggests using analytics to track group performance and make data-driven decisions for optimizing course sales.

Background resources:

No background resources are cited in the article.

Noteworthy positions taken by the author:

Building a community and providing value within a Facebook group is a crucial element in successfully selling online courses.
Utilizing various engagement tactics like Facebook Live, challenges, and exclusivity can help drive course sales.
Leveraging social proof and testimonials can significantly enhance credibility and attract more students.

Summary with takeaways:

Creating a Facebook group offers great opportunities for selling online courses by building a community and engaging with students.
The article provides step-by-step instructions on setting up and managing a Facebook group for course promotion.
Valuable content, personalized support, and group exclusivity can boost engagement and increase course sales.
Using social proof, testimonials, and data analytics can further enhance credibility and optimize course marketing strategies.

💻💰 Looking to sell online courses? 📚🎓 Harness the power of Facebook groups for building a community and boosting course sales. Learn how in this in-depth guide! #eLearning #CourseMarketing 🌐

Power of Storytelling Through Content

weareglacier.org

https://www.weareglacier.org/higher-education-marketing-blog/storytelling-through-content

2023-11-28T20:34:00.000Z

Synopsis:

The article discusses the importance of storytelling in content creation for higher education marketing.
Storytelling helps colleges and universities to engage with their target audience and create meaningful connections.
Various storytelling techniques, such as personal narratives, testimonials, and case studies, can be used to convey the unique value of an educational institution.
The author emphasizes the need for authenticity and genuine storytelling to build trust and credibility.
The article provides examples of successful storytelling campaigns in higher education marketing.
Background resource: National Association for College Admission Counseling
Unique/noteworthy positions: The author argues that storytelling in higher education marketing is more effective than traditional promotional tactics, as it fosters emotional connections and resonates with prospective students.

Summary:

Storytelling is a powerful tool for higher education marketing, enabling colleges and universities to forge meaningful connections with their audience. Whether through personal narratives, testimonials, or case studies, authentic storytelling is crucial to convey an institution’s unique value. By fostering emotional connections, storytelling resonates with prospective students on a deeper level than traditional promotional tactics. The article showcases successful examples of storytelling campaigns and highlights the importance of building trust and credibility through genuine storytelling.

Takeaways:

Storytelling is essential in higher education marketing to engage and connect with the target audience.
Authenticity and genuineness are key to effective storytelling.
Emotional connections established through storytelling are more impactful than traditional marketing tactics.
Successful storytelling campaigns in higher education marketing can serve as inspiration for future strategies.

Storytelling is the key 🔑 to forge emotional connections in higher education marketing, resonating with prospective students on a deeper level #HigherEdMarketing 📚✨

The Integrated Campaign for Blue Turf Thinking

https://insights.simpsonscarborough.com/boise-state-integrated

2023-11-28T19:54:35.000Z

Synopsis:

The article discusses the integrated marketing campaign of Boise State University.
The campaign aimed to increase brand awareness and engage prospective students.
It involved a multi-channel approach including digital advertising, social media, email marketing, events, and more.
The campaign utilized data-driven targeting and personalized messaging to effectively reach the target audience.
Results indicated a significant increase in website traffic, social media followers, and overall brand recognition.

Background resources cited:

Unique or noteworthy positions:

The campaign successfully integrated data analytics to inform targeting and messaging strategies.
Boise State University used a mix of traditional and digital marketing channels to reach its audience.
The personalized approach adopted by the campaign played a crucial role in engaging prospective students.

Summary and Takeaways:

Boise State University implemented an integrated marketing campaign to enhance brand awareness and engage prospective students.
The campaign utilized various marketing channels including digital advertising, social media, email marketing, and events.
Data analytics played a crucial role in targeting the right audience and delivering personalized messaging.
The campaign resulted in increased website traffic, social media followers, and improved brand recognition.
The success of this integrated marketing campaign highlights the effectiveness of data-driven strategies and personalized approaches.

“🎓💼 Boise State University nails it with their integrated marketing campaign, leveraging data 📊 and personalization to boost brand awareness and engage students. The results speak for themselves! #HigherEd #MarketingSuccess”

One Front Door Onboarding: Helping community college students succeed from day one

EAB

https://eab.com/insights/blogs/community-college/one-front-door-onboarding/

2023-11-28T14:42:24.000Z

Synopsis:

Community college students often face challenges with the onboarding process, leading to lower rates of retention and completion.
Establishing a streamlined onboarding process, known as the “One Front Door” approach, can help improve student success and reduce barriers to enrollment.
The One Front Door approach involves creating a central point of entry for students, where they can receive personalized support and guidance throughout their college journey.
By integrating admissions, advising, and other student services into a cohesive system, community colleges can provide a seamless onboarding experience for students.
The One Front Door approach has been implemented successfully at various community colleges, resulting in higher rates of retention and completion.

Background Resources:

American Association of Community Colleges – www.aacc.nche.edu
National Association of Student Financial Aid Administrators – www.nasfaa.org
Community College Research Center – www.ccrc.tc.columbia.edu

Unique or Noteworthy Positions:

The author highlights the importance of centralizing student services and support to improve the onboarding process.
The One Front Door approach is presented as a solution to the challenges faced by community college students during onboarding.
The integration of admissions, advising, and other student services is emphasized as a key strategy for student success.

Summary and Takeaways:

Community colleges can improve student success by implementing a streamlined onboarding process known as the One Front Door approach.
This approach involves creating a central point of entry where students can access personalized support and guidance throughout their college journey.
By integrating admissions, advising, and other student services, community colleges can provide a seamless onboarding experience and increase retention and completion rates.
The success of the One Front Door approach has been demonstrated at various community colleges.

Improve community college student success with the One Front Door approach 🚪💪 Streamlined onboarding, personalized support, and a seamless college journey. #CommunityCollegeSuccess #OnboardingSolutions

15 Best Marketing Campaigns for Universities & Colleges

Think Orion

https://www.thinkorion.com/blog/best-marketing-campaigns-for-universities

2023-11-28T14:00:00.000Z

Synopsis:

This article discusses several successful marketing campaigns used by universities to attract prospective students and build their brand.
The campaigns highlighted include innovative strategies such as interactive virtual campus tours, personalized content targeting, and social media campaigns.
The article emphasizes the importance of understanding the target audience and engaging them through storytelling, authentic experiences, and strategic partnerships.
Case studies of universities implementing successful campaigns are provided, showcasing their creative approaches and measurable results.
The author suggests that universities can learn from these best practices and adapt them to their own marketing efforts to effectively reach and connect with students.

Background Resources:

None mentioned in the article.

Unique/Noteworthy Positions:

The author emphasizes the need for universities to adopt a student-centric approach in their marketing campaigns, focusing on creating unique and memorable experiences for prospective students.
The article suggests that universities can leverage social media influencers and brand ambassadors to amplify their reach and influence among younger audiences.
The author encourages universities to integrate digital technologies and virtual experiences into their campaigns to cater to the changing preferences and expectations of today’s prospective students.

Summary and Takeaways:

Successful marketing campaigns for universities involve understanding the target audience, engaging them through storytelling and authentic experiences.
Virtual campus tours, personalized content targeting, and social media campaigns are effective strategies.
Leveraging social media influencers and brand ambassadors enhances reach and influence.
Integration of digital technologies and virtual experiences is important in catering to current students’ preferences.
Case studies in the article provide examples of universities implementing successful campaigns.

🎓📢 Want to attract more students and boost your university’s brand? Learn from successful campaigns that focus on storytelling, personalization, and immersive virtual experiences. Harness the power of influencers and digital tech! #HigherEdMarketing #StudentCentricApproach

Messaging – Traditional Way vs Modern Way

Think Orion

https://www.thinkorion.com/blog/messaging-the-traditional-way-vs-modern-way

2023-11-28T12:25:19.000Z

Synopsis:

In this article, the author compares traditional communication methods with modern messaging platforms and highlights the benefits and drawbacks of each. The traditional way of messaging involves face-to-face conversations, letter writing, and phone calls, while the modern way leverages text messaging, instant messaging apps, and social media. The author examines the impact of technology on communication, discussing the advantages of instant communication, global reach, cost-effectiveness, and the ability to multitask offered by modern messaging platforms. However, they also acknowledge some downsides, such as the potential loss of personal touch, privacy concerns, and the potential for misinterpretation. The article concludes by emphasizing the importance of adapting to the modern way of messaging while still valuing and preserving traditional communication methods.

Background resources:

None mentioned.

Noteworthy positions taken by the author:

The author recognizes the benefits of modern messaging platforms, such as instant communication, global reach, and cost-effectiveness.
However, they also acknowledge the downsides, including potential loss of personal touch, privacy concerns, and misinterpretation.

Summary with takeaways:

The traditional way of messaging involves face-to-face conversations, letter writing, and phone calls, while the modern way leverages text messaging, instant messaging apps, and social media.
Modern messaging platforms offer advantages such as instant communication, global reach, and cost-effectiveness.
However, they also come with downsides, including potential loss of personal touch, privacy concerns, and the potential for misinterpretation.
It is important to adapt to the modern way of messaging while valuing and preserving traditional communication methods.

How has messaging evolved? 📞💬💻 Modern platforms offer instant global reach at lower costs, be aware of the potential loss of personal touch and privacy concerns. Adapt to modernity, but value traditional communication too. #MessagingEvolution #EmbraceChange

Search Influence and UPCEA to Present at the 2023 UPCEA MEMS Conference

Search Influence

https://www.searchinfluence.com/blog/search-influence-and-upcea-to-present-at-the-2023-upcea-mems-conference/

2023-11-27T18:00:53.000Z

Synopsis:

Search Influence and UPCEA (University Professional and Continuing Education Association) will be presenting at the 2023 UPCEA MEMS (Marketing Enrollment Management and Student Services) Conference.
The conference will focus on best practices for higher education institutions in the areas of marketing, enrollment management, and student services.
Search Influence, a digital marketing agency, and UPCEA, a professional association for university leaders in continuing education, will discuss the importance of digital marketing strategies to attract and retain students.
The presenters will highlight successful digital marketing campaigns and share insights on leveraging social media, search engine optimization (SEO), and content marketing techniques.
The session aims to provide practical tips and tools for universities to reach their enrollment goals and effectively engage with students through digital platforms.

Background resources cited in the article:

UPCEA conference website: UPCEA Website

Unique or noteworthy positions taken by the author:

The author emphasizes the value and relevance of digital marketing strategies in the education sector.
The collaboration between Search Influence and UPCEA demonstrates the increasing importance of incorporating digital marketing into higher education institutions’ enrollment and student service strategies.
The conference session aims to provide actionable insights and practical advice to universities on utilizing digital marketing techniques effectively.

Summary with takeaways:

Search Influence and UPCEA will present at the 2023 UPCEA MEMS Conference, focusing on digital marketing strategies for higher education institutions.
The session aims to provide practical tips for universities to attract and retain students through social media, SEO, and content marketing.
The collaboration showcases the growing recognition of the significance of digital marketing in the field of education.

🎓📈 Excited to present! Search Influence & UPCEA teaming up at the 2023 UPCEA MEMS Conference to share 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻! 📚💻 #DigitalMarketinginHigherEd #UPCEA2023

Buying Continuing Education Registration Software? Watch Out for These Red Flags

UPCEA

https://upcea.edu/buying-continuing-education-registration-software-watch-out-for-these-red-flags/

2023-11-27T14:40:15.000Z

Synopsis:

The article discusses the important factors to consider when purchasing software for continuing education registration.
It highlights several red flags that may indicate potential issues or limitations with the software.
The author emphasizes the need for thorough evaluation and due diligence before making a purchase.
Background resources are not mentioned in the article.
The author does not take any unique or noteworthy positions.

Summary and Takeaways:

It is crucial to evaluate the features and functionality of continuing education registration software before purchasing.
Red flags to watch out for include limited customization options, lack of scalability, poor user experience, and inadequate customer support.
Thorough research, comparing multiple options, and requesting demonstrations are recommended.
The article serves as a guide for avoiding common pitfalls and making an informed decision when buying such software.

💡 #ContinuingEducation registration software is an investment that requires diligent evaluation. 🚩 Be aware of these red flags before making a purchase. #EdTech

Optimised Landing Pages: Best Practices for Higher Education Marketers

weareglacier.org

https://www.weareglacier.org/higher-education-marketing-blog/optimising-landing-pages

2023-11-24T17:00:00.000Z

Synopsis:

The article discusses the importance of optimising landing pages in higher education marketing.
It examines various strategies and best practices to improve lead generation and conversion rates.
The author emphasizes the need for a clear and compelling call-to-action on landing pages.
They suggest using concise and persuasive copy, relevant imagery, and user-friendly forms.
The article also highlights the significance of A/B testing and data analysis in refining landing pages.
The author provides examples and case studies to illustrate effective landing page optimization.
The article references additional resources for further reading on the topic.

Unique/Noteworthy Positions:

The author argues that landing pages should focus on a single goal or action to ensure clarity and effectiveness.
They suggest removing navigation links and distractions to keep the user’s focus on the desired action.
The author emphasizes the importance of mobile optimization for landing pages, given the increasing use of mobile devices.

Summary and Takeaways:

Optimising landing pages is crucial in higher education marketing for generating leads and improving conversion rates.
Clear and compelling calls-to-action, concise copy, relevant imagery, and user-friendly forms are essential elements for effective landing pages.
A/B testing and data analysis play a vital role in refining and improving landing page performance.
Mobile optimization is crucial as more users access websites through mobile devices.
Additional resources and case studies provided in the article offer further insights and practical tips for successful landing page optimization.

Optimising landing pages in higher education marketing is key for driving conversions 📚💻 Implement clear calls-to-action, persuasive content, user-friendly forms, and conduct A/B testing for optimal performance! #HigherEdMarketing #ConversionOptimization

Top 10 must-have web CMS features for higher education institutions

terminalfour.com

https://www.terminalfour.com/blog/posts/top-10-must-have-web-cms-features-for-higher-education-institutions.html

2023-11-24T15:48:00.000Z

Synopsis:

The article discusses the top 10 essential features of a web content management system (CMS) for higher education institutions.
The author emphasizes the importance of a user-friendly CMS interface for non-technical staff to easily manage content and update websites.
The article suggests that responsive and mobile-friendly design is crucial for engaging with the growing number of users accessing websites through mobile devices.
It highlights the need for integration capabilities with external systems and tools, such as student information systems, learning management systems, and CRM platforms.
The author also emphasizes the significance of accessibility features to ensure compliance with accessibility standards and enhance inclusivity.
The article recommends the inclusion of personalization features to deliver tailored content and experiences to different user groups.
In terms of security, the author advises implementing role-based access controls and encryption mechanisms to protect sensitive data.
The article highlights the importance of analytics and reporting capabilities to track website performance, user behavior, and engagement metrics.
The author suggests the inclusion of SEO features to optimize website visibility and ranking in search engine results.
In conclusion, the article stresses the need for higher education institutions to choose a robust and feature-rich web CMS that meets their specific requirements and supports their digital strategies.

Noteworthy Positions:

The article emphasizes the significance of a user-friendly interface, accessibility features, and integration capabilities.
The author highlights the importance of responsive design, personalization, security measures, analytics, and SEO features.

Takeaways:

A user-friendly CMS interface is essential for non-technical staff to manage website content effectively.
Responsive and mobile-friendly design is crucial for engaging with mobile users.
Integration capabilities with external systems are important for streamlining operations.
Accessibility features ensure compliance and inclusivity.
Personalization features enhance user experiences.
Proper security measures protect sensitive data.
Analytics and reporting capabilities provide valuable insights.
SEO features optimize website visibility and ranking.

🎓🌐 Choosing the right web CMS is crucial for higher education institutions! Highlights: user-friendly interface, responsive design, integration capabilities, accessibility features, personalization, robust security, analytics, and SEO. #HigherEdTech #WebCMSFeatures