Higher Education Marketing Blog Roundup December 7, 2023

Maybe it’s the holidays, but this was a light Higher Education Marketing blogging week.

Some of the major themes from the three, yes only three, blogs from our list of higher education marketing blogs:

  • The Role of Digital Strategy: Each piece emphasizes the importance of a well-planned digital strategy, whether it’s for enrollment, blogging, or rebranding.
  • Storytelling and Engagement: Storytelling is a recurrent theme, underscoring its effectiveness in engaging target audiences.
  • Importance of Research and Data Analysis: Research and data analysis play crucial roles in understanding audience needs and measuring success.
  • Community Involvement: Involving the community, whether it’s in a rebranding effort or content creation for a blog, is vital for authenticity and effectiveness.

Award-Winning Digital Marketing for Enrollment

Ruffalo Noel Levitz




  • Ruffalo Noel Levitz (RNL) and its campus partners have been honored with five gold medals for their exceptional digital marketing efforts in enrollment.
  • The awards were received in various categories, including website design, digital advertising, and social media engagement.
  • The recognition demonstrates RNL’s expertise in helping colleges and universities achieve their enrollment goals through effective digital marketing strategies.

Background Resources:

  • Ruffalo Noel Levitz: Website
  • RNL’s Campus Insights Blog: Blog

Noteworthy Positions:

  • RNL and its campus partners have showcased their proficiency in digital marketing by winning gold medals in multiple categories.
  • The article highlights the importance of strategic and goal-oriented digital marketing efforts for colleges and universities in today’s competitive enrollment landscape.

Summary and Takeaways:

  • RNL and its campus partners have been recognized for their exceptional digital marketing efforts with five gold medals.
  • The awards validate RNL’s expertise in helping higher education institutions achieve success in enrollment through effective digital marketing strategies.
  • Strategic website design, digital advertising campaigns, and engaging social media strategies are crucial for colleges and universities to attract and engage prospective students.
  • Institutions should consider partnering with experienced digital marketing firms, like RNL, to develop and execute comprehensive enrollment marketing plans.

🥇🏅 Ruffalo Noel Levitz and campus partners win five gold medals for outstanding digital marketing in enrollment. 🚀💻🎓 #EdMarketing #HigherEdSuccess

Tips to Create & Maintain a Successful School Blog

Higher Education Marketing




  • This article provides tips and insights for maintaining a successful school blog.
  • It emphasizes the importance of creating quality content that is relevant to the target audience.
  • The author suggests planning a content calendar, using storytelling techniques, and incorporating multimedia elements to engage readers.
  • They also highlight the role of SEO in improving the blog’s visibility and offer suggestions for optimizing content for search engines.
  • The article concludes with the importance of measuring and analyzing blog performance to make informed decisions and improve the blog’s effectiveness.

Background Resources:

  • None mentioned.

Noteworthy Positions:

  • The author emphasizes the importance of storytelling in school blogs and suggests incorporating personal narratives to engage readers.
  • They advocate for maintaining a consistent posting schedule and creating a content calendar to plan ahead and ensure regular updates.
  • The author also suggests using educational and informative content to establish the blog as a reputable resource for students and parents.

Summary & Takeaways:

  • Maintaining a successful school blog requires creating quality content, planning ahead, utilizing storytelling techniques, and incorporating multimedia elements.
  • SEO plays a vital role in improving visibility, and optimizing content for search engines is essential.
  • Measuring and analyzing blog performance helps make informed decisions and improve effectiveness.
  • Engaging and educational content establishes the blog as a reputable resource for students and parents.

📚🏫 Master school blogging! Discover key strategies from content to SEO for reader engagement and authority. #SchoolBlogs #HigherEdMarketing

Higher Education Marketing Blog 10 Higher Ed Rebrands Redefining College Identities





  • The article discusses ten higher education institutions that have undergone successful rebranding efforts to redefine their college identities.
  • Each case study provides details about the challenges faced by the institution, the rebranding strategies implemented, and the outcomes achieved.
  • Noteworthy positions taken by the author include emphasizing the importance of research, community input, and storytelling in successful rebranding efforts.
  • The article cites various background resources and references specific examples of successful rebrands in higher education.


  • Successful rebranding requires thorough research, understanding the institution’s strengths and weaknesses, and aligning the brand with its core values.
  • Inclusive and open community engagement plays a crucial role in rebranding efforts, ensuring stakeholders are involved and supportive of the new identity.
  • Storytelling, both internally and externally, helps establish a compelling narrative and emotional connection with the audience.
  • Notable examples of successful higher education rebrands mentioned in the article include Clemson University, Tulane University, and the University of California.

🎓🚀 Colleges excel in rebranding with research, community work, and storytelling. Discover 10 examples of success! #HigherEd #BrandingSuccess