Some interesting themes in this week’s crop of Higher Education Marketing Blogs.
The common themes across the article summaries are as follows:
- Digital and Technological Advancement: Articles discuss embracing digital transformation and using technology like A/B testing and marketing automation to improve efficiency, enhance the student experience, and stay competitive.
- Challenges and Solutions in Education: Many articles address specific challenges—such as enrollment growth in nursing programs, advancement efforts in higher education, and graduate marketing—and propose solutions like expanding capacity, using digital marketing, and repurposing content.
- Importance of Strategic Planning and Innovation: The need for strong leadership, strategic planning, and innovation is emphasized across contexts to support efforts ranging from trauma-informed marketing to content repurposing and addressing nursing faculty shortages.
- Engagement and Personalization: Personalized communication and understanding the target audience are highlighted as crucial for effectively engaging students and stakeholders, seen in contexts such as digital marketing for advancement and trauma-informed marketing.
- Collaboration and Partnerships: Collaborative efforts between different departments within educational institutions and with external technology partners are deemed essential for overcoming challenges and enhancing outcomes.
- Focus on Mental Health and Empathy: Articles on trauma-informed marketing and avoiding burnout emphasize the importance of mental health and creating empathetic, supportive environments for both students and staff.
Tackle the three biggest challenges to your nursing program’s enrollment growth | EAB
EAB
Synopsis:
In this article, the author discusses the major challenges that nursing programs face when it comes to enrollment growth. They explore the increasing demand for nursing education, the shortage of faculty, limited clinical placements, and competition from other healthcare professions. The author also highlights the importance of addressing these challenges in order to meet the growing need for qualified nurses in the healthcare industry.
Background Resources:
- American Association of Colleges of Nursing (AACN)
- National League for Nursing (NLN)
Noteworthy Positions:
- The author emphasizes the need for nursing programs to be proactive in addressing the challenges they face, while also collaborating with healthcare organizations and policy makers.
- They suggest that nursing programs should focus on recruiting and retaining faculty, increasing clinical site capacity, and offering innovative educational pathways to attract more students.
Summary:
- Increasing demand for nursing education due to factors like population growth, aging workforce, and changing healthcare needs.
- Shortage of nursing faculty, resulting in limited capacity for admitting students.
- Limited availability of clinical placements, leading to a bottleneck in training opportunities.
- Competition from other healthcare professions, such as physician assistant and pharmacy programs.
- Importance of addressing these challenges through proactive measures and collaboration with stakeholders.
- Suggestions for nursing programs: recruit and retain faculty, expand clinical site capacity, offer online and accelerated programs, and advocate for policy changes to support enrollment growth.
Takeaways:
- Nursing programs are facing significant challenges in meeting the increasing demand for nursing education.
- Shortage of faculty and limited clinical placements are major obstacles to enrollment growth.
- Collaboration with healthcare organizations and policy makers is crucial for addressing these challenges.
- Recruiting and retaining faculty, expanding clinical sites, and offering innovative educational pathways are key strategies for attracting more students.
📚 Nursing program growth hurdles: faculty shortages, limited clinical spots, competition. Keys to success: collaboration, innovation, student focus. #NursingEducation #EnrollmentGrowth 😷👩⚕️
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Understanding Digital Transformation in Higher Education
moderncampus.com
https://moderncampus.com/blog/digital-transformation-in-higher-education.html
Synopsis:
- The article discusses the importance and benefits of digital transformation in higher education.
- It explains that digital transformation can enhance the student experience, improve operational efficiency, and promote innovation.
- The author argues that higher education institutions need to embrace digital transformation to stay competitive and adapt to changing student expectations.
- Examples of successful digital transformation initiatives in higher education are provided, such as the use of online learning platforms and digital tools for collaboration.
- The article emphasizes the need for strong leadership, strategic planning, and a culture of innovation to support digital transformation efforts in higher education.
- It also highlights the challenges and barriers that institutions may face during the digital transformation journey, including funding constraints and resistance to change.
- The author suggests that partnerships and collaborations with technology companies can help accelerate digital transformation in higher education.
Background resources cited in the article:
- Deloitte’s “Education Technology Predictions” report
- Inside Higher Ed’s “2019 Survey of College and University Business Officers”
Unique or noteworthy positions:
- The article highlights the importance of a student-centered approach to digital transformation in higher education.
- It emphasizes the need for investment in professional development and support for faculty and staff during the digital transformation process.
- The author suggests that institutions should prioritize data analytics and use insights to inform decision-making and improve outcomes.
Summary with takeaways:
- Digital transformation is crucial for higher education institutions to enhance the student experience, improve efficiency, and drive innovation.
- Leaders need to prioritize a student-centered approach, invest in professional development, and foster a culture of innovation.
- Collaboration with technology companies and leveraging data analytics are key strategies for successful digital transformation in higher education.
💻🎓 Digital Transformation boosts higher ed via enhanced student experiences, efficiency, and innovation. Focus: student-centered methods, staff training, collaboration. #HigherEd #DigitalTransformation
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3 advancement challenges solved by digital marketing | EAB
EAB
Synopsis
- Educational institutions face several challenges in advancement efforts.
- The three main challenges are lack of personalized communication, limited reach, and difficulty in measuring success.
- Digital marketing can help overcome these challenges by providing personalized communication, expanding outreach, and allowing for better tracking and analysis of campaigns.
- Personalization can be achieved through targeted email campaigns, customized landing pages, and personalized social media messaging.
- Digital marketing tools like social media promotion, content marketing, and search engine optimization can help expand the reach of advancement efforts.
- Measuring success can be done through analytics tools that track engagement, website traffic, conversion rates, and donor behavior.
- The author emphasizes the importance of a strong digital strategy and collaboration between advancement and marketing teams to maximize the impact of digital marketing efforts.
Background Resources:
- EAB (Education Advisory Board) website
Unique/Noteworthy Positions:
- The author highlights the need for a collaborative approach to digital marketing efforts, involving both advancement and marketing teams.
Summary with Takeaways
- Educational institutions face challenges in advancement efforts, including lack of personalized communication, limited reach, and difficulty in measuring success.
- Digital marketing can address these challenges by providing personalized communication, expanding outreach, and enabling better measurement of campaign effectiveness.
- Personalization can be achieved through targeted email campaigns, customized landing pages, and personalized social media messaging.
- Tools like social media promotion, content marketing, and search engine optimization can help expand the reach of advancement efforts.
- Analytics tools are crucial for measuring success, tracking engagement, website traffic, conversion rates, and donor behavior.
- Collaboration between advancement and marketing teams is essential for a successful digital strategy.
🎓🚀 Tackle advancement with digital marketing: personalize, broaden reach, track success, and collaborate! 💪 #DigitalMarketing #AdvancementEfforts 🎓🌐
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Evergreen Content Strategy: Save Time, Money, & More | Carnegie—Higher Ed
Carnegie—Higher Ed
https://www.carnegiehighered.com/blog/repurpose-content/
Synopsis:
- The article discusses the importance of repurposing content to optimize engagement and reach for educators and content creators.
- The author emphasizes that repurposing content involves adapting existing material into new formats or platforms to increase its visibility and accessibility.
- Various methods for repurposing content are explored, such as transforming written articles into video presentations or infographics, creating podcasts or webinars, and utilizing social media platforms effectively.
- The author provides key strategies to consider when repurposing content, including understanding target audience preferences, leveraging existing assets, and utilizing analytics to gauge effectiveness.
- The article emphasizes the benefits of repurposing content, including increased audience reach, improved engagement, and enhanced SEO rankings.
- Several examples of successful content repurposing by leading educators are highlighted to showcase the potential impact and effectiveness.
- The author recommends incorporating repurposing into content creation strategies as a cost-effective and efficient way to maximize impact.
Key Takeaways:
- Repurposing content involves adapting existing material into new formats or platforms to optimize engagement and reach.
- Transforming written articles into videos, infographics, podcasts, and webinars can increase visibility and accessibility.
- Understanding audience preferences, leveraging existing assets, and utilizing analytics are vital strategies for effective content repurposing.
- Benefits of content repurposing include wider audience reach, improved engagement, and enhanced SEO rankings.
- Successful examples of content repurposing by educators demonstrate the potential impact and effectiveness.
- Incorporating repurposing into content creation strategies saves time and resources while maximizing impact.
♻️🚀 Boost reach by repurposing educational content into videos, podcasts, and infographics. Increase engagement and conserve resources! #ContentRepurposing #Engagement
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Trauma-informed marketing: building empathy into your school brand
Terminalfour Higher Education Digital Marketing Blog
Synopsis:
- The article discusses the concept of trauma-informed marketing and how it can be applied to school branding and communication strategies.
- Trauma-informed marketing involves understanding the impact of traumatic experiences on individuals and using empathy to connect and engage with them.
- The author explains the importance of creating a safe and supportive environment through the school brand, which includes messaging, visuals, and interactions.
- Several practical strategies for implementing trauma-informed marketing in schools are provided, including listening and validation, personalized communication, and mental health support resources.
- The article highlights the potential benefits of adopting a trauma-informed approach, such as improved relationships with stakeholders, increased trust, and a positive impact on student well-being.
Background resources:
- The article does not cite any specific background resources.
Unique or noteworthy positions:
- The author emphasizes the need for schools to understand the traumatic experiences students may have faced and the importance of creating a compassionate and empathetic school brand to support their well-being.
- The article encourages schools to go beyond traditional marketing strategies and focus on building genuine connections with their audience, considering their needs and providing resources for mental health support.
Summary with takeaways:
- Trauma-informed marketing involves recognizing and addressing the impact of trauma on individuals within the school community.
- Schools can build empathy into their brand through messaging, visuals, and interactions, creating a safe and supportive environment.
- Strategies for implementing trauma-informed marketing include active listening, personalized communication, and offering mental health support resources.
- Adopting a trauma-informed approach can lead to improved relationships, increased trust, and better student well-being.
Building empathy into school branding 🏫 fosters a safe & supportive environment, benefiting student well-being 😊❤️ #TraumaInformedMarketing #EducationEmpathy
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Avoiding Burnout as a Higher Ed Marketer
Keystone_edu
https://www.keg.com/news/avoiding-burnout-as-a-higher-ed-marketer
Synopsis:
- Higher education marketers often face high-stress work environments and the risk of burnout.
- Burnout can be detrimental to both the individual and the institution’s marketing efforts.
- Strategies for avoiding burnout include self-care, setting boundaries, and seeking support.
- It’s important for higher ed marketers to prioritize their mental and physical well-being.
Background Resources:
- None cited in the article.
Noteworthy Positions:
- The author emphasizes the importance of recognizing the signs of burnout and taking proactive steps to prevent it.
- The article highlights the need for self-care and seeking support, both personally and professionally.
Summary and Takeaways:
- Higher ed marketers are at risk of burnout due to the high-stress nature of their work.
- Burnout can negatively impact both the individual and the institution’s marketing efforts.
- To avoid burnout, marketers should prioritize self-care, set boundaries, and seek support.
- By taking care of their mental and physical well-being, higher ed marketers can thrive in their roles and contribute to the success of their institutions.
Avoiding burnout is crucial for higher ed marketers! 🎓⚠️ Prioritize self-care, set boundaries, and seek support to thrive in this demanding role. #HigherEdMarketing #BurnoutPrevention
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Guide to Graduate Marketing in 2024
Element451
https://element451.com/blog/guide-to-graduate-marketing-in-2024
Synopsis:
- Introduction
- A guide to help higher education institutions navigate the changing landscape of graduate marketing in 2024.
- Background
- The article builds upon the current trends and challenges faced by colleges and universities regarding graduate marketing.
- Cites a 2019 study that revealed a decline in graduate school enrollments and increased competition.
- Understanding the Audience
- Focuses on the importance of understanding the target audience, their motivations, and expectations.
- Advocates for personalized marketing strategies that appeal to the unique aspirations and needs of graduate students.
- Digital Transformation
- Emphasizes the significance of embracing digital platforms and technology for effective marketing.
- Discusses the rise of virtual events, online platforms, chatbots, and AI tools to enhance student engagement.
- Data-Driven Marketing
- Highlights the power of data analytics to make informed decisions and optimize marketing efforts.
- Discusses the use of predictive models, audience segmentation, and personalized messaging based on data insights.
- Building Strong Digital Presence
- Explores the importance of a strong online presence through social media, websites, and multimedia content.
- Encourages institutions to create valuable content that educates and inspires potential graduate students.
- Embracing Automation
- Discusses the benefits of utilizing marketing automation tools to streamline processes and increase efficiency.
- Provides examples of automated email campaigns, lead scoring, and personalized workflows.
- Unique Positions
- The author emphasizes the need for a holistic and proactive approach to graduate marketing.
- Stresses the importance of staying ahead of competitors by embracing innovative marketing strategies.
Summary and Takeaways:
- The article offers practical guidance for higher education institutions in navigating graduate marketing in 2024.
- Understanding the target audience, embracing digital transformation, utilizing data analytics, and building a strong online presence are key.
- Marketing automation and staying ahead of competitors are essential for success.
- Plan strategically, adapt to changing trends, and personalize marketing efforts to attract and retain graduate students.
🎓📈 Master graduate marketing in 2024 with digital transformation, data tactics, and automation to attract students. Get ahead! #HigherEducationMarketing #GraduateMarketing2024
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What Is A/B Testing?
Coursera
https://www.coursera.org/articles/ab-testing
Synopsis:
- The article discusses the concept of A/B testing and its importance in data-driven decision making.
- It explains the process of conducting A/B tests, including selecting variables, creating control and experimental groups, and measuring outcomes.
- The article highlights key considerations and best practices for A/B testing, such as sample size, randomization, and statistical significance.
- It provides examples and case studies showcasing successful A/B tests in different industries.
- The author emphasizes the need for continuous testing and optimization to improve outcomes and drive business growth.
- Background resource: “Lean Analytics: Use Data to Build a Better Startup Faster” by Alistair Croll and Benjamin Yoskovitz.
Unique/Noteworthy Positions:
- A/B testing should be an ongoing practice rather than a one-time experiment.
- Identifying and understanding key metrics is crucial for effective A/B testing.
Summary:
- A/B testing is a methodology that helps businesses make data-driven decisions by comparing two or more variations of a website or product to determine which performs better.
- The article provides a step-by-step guide for conducting A/B tests and highlights the importance of statistical significance.
- A/B testing allows businesses to understand customer behavior, optimize user experience, and drive growth.
- Continuous testing and optimization are necessary for long-term success in a rapidly changing market.
Takeaways:
- A/B testing is a valuable tool for businesses to test and improve their products, websites, and user experiences.
- It requires careful planning, randomization, and statistical analysis to yield accurate and actionable results.
- Regularly conducting A/B tests and optimizing based on findings can lead to significant business growth and improved customer satisfaction.
📊 A/B testing: the key to data-driven decisions. 🧪 Learn how to optimize your products and experiences through continuous testing. #ABTesting #DataDriven
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