Will Pay-per-click (PPC) advertising can be a cost-effective way for higher education institutions to reach potential students and boost enrollment. However, ensuring you’re getting the most out of your PPC advertising efforts to maximize your return on investment (ROI) is essential. In this post, we’ll offer tips and strategies for higher education institutions looking to get … Read more
Video marketing is becoming an increasingly important tool for higher education institutions looking to engage with potential students. The use of video allows institutions to showcase their campus, programs, faculty, and student life dynamically and engagingly in that written content cannot match. In this post, we’ll explore the growing trend of using video marketing in … Read more
Email marketing is a powerful tool for higher education institutions looking to connect with potential students and encourage them to apply. In this post, we’ll delve into how higher education institutions can effectively use email marketing campaigns to reach prospective students and encourage them to apply. In conclusion, email marketing is a powerful tool for … Read more
Social media has become essential for higher education institutions looking to connect with potential students and boost enrollment. In this post, we’ll discuss five practical ways that higher education institutions can use social media to attract new students:
Q: What is higher education marketing? Higher education marketing promotes and recruits students to attend colleges, universities, and other institutions. It involves a wide range of activities and strategies, including advertising, public relations, branding, and digital marketing. Higher education marketing aims to raise awareness of an institution and its programs, attract potential students, and increase … Read more
In the digital age, the ability to attract prospective students through search engines is a crucial part of any higher education institution’s marketing strategy. This is where SEO for higher education comes into play. This guide will explore the importance of organic search traffic, its role in higher education marketing, and provide you with a … Read more
Artificial intelligence (AI) has the potential to impact higher education in a variety of ways significantly. Some of the ways in which AI could shape the future of higher education include the following: Overall, AI has the potential to impact higher education in several ways significantly and could lead to significant improvements in the quality … Read more
As more and more students turn to the internet to research and apply to colleges, higher education institutions need a strong online presence. Digital marketing can help colleges and universities reach and engage with potential students, increasing enrollment and retention. One key aspect of a successful digital marketing strategy for colleges is developing a robust … Read more
Are you looking for ways to effectively reach more prospective students and increase enrollment at your higher education institution? If so, higher education inbound marketing offers an effective strategy to cultivate relationships with potential students and leverage digital channels to drive traffic, leads, and, ultimately, enrollments. Inbound marketing is a strategy that uses organic search … Read more
As marketing activities continue to focus more on internet users, institutions of higher education encounter a novel horizon in marketing. Reminiscent of pioneers mapping uncharted lands, they must maneuver through SEO, social media, content marketing, and beyond. What follows is a quick review of some of the digital channels available in higher education digital marketing, … Read more