In the digital age, the ability to attract prospective students through search engines is a crucial part of any higher education institution’s marketing strategy. This is where SEO for higher education comes into play. This guide will explore the importance of organic search traffic, its role in higher education marketing, and provide you with a … Read more
Artificial intelligence (AI) has the potential to impact higher education in a variety of ways significantly. Some of the ways in which AI could shape the future of higher education include the following: Overall, AI has the potential to impact higher education in several ways significantly and could lead to significant improvements in the quality … Read more
As more and more students turn to the internet to research and apply to colleges, higher education institutions need a strong online presence. Digital marketing can help colleges and universities reach and engage with potential students, increasing enrollment and retention. One key aspect of a successful digital marketing strategy for colleges is developing a robust … Read more
Are you looking for ways to effectively reach more prospective students and increase enrollment at your higher education institution? If so, higher education inbound marketing offers an effective strategy to cultivate relationships with potential students and leverage digital channels to drive traffic, leads, and, ultimately, enrollments. Inbound marketing is a strategy that uses organic search … Read more
As marketing activities continue to focus more on internet users, institutions of higher education encounter a novel horizon in marketing. Reminiscent of pioneers mapping uncharted lands, they must maneuver through SEO, social media, content marketing, and beyond. What follows is a quick review of some of the digital channels available in higher education digital marketing, … Read more
As the landscape of higher education continues to evolve, colleges and universities must be strategic in their marketing efforts to attract and retain students. A comprehensive and effective marketing strategy for higher education can help institutions stand out in a crowded market and improve their enrollment and retention rates. One key aspect of a successful … Read more
A higher education marketing agency is a specialized marketing firm that focuses on helping colleges and universities attract and enroll students. These agencies typically have a deep understanding of the higher education landscape and the unique challenges and opportunities that schools face. Higher education marketing agencies offer various services, including market research, branding and messaging, … Read more
Creating a higher education marketing plan is essential in attracting students to your college or university. With the increasing competition in higher education, schools must implement effective marketing strategies to differentiate themselves and stand out to potential students. This blog post will discuss some key steps to consider when developing a higher education marketing plan. … Read more
Higher education institutions face various challenges in today’s fast-paced, highly competitive landscape. From recruitment and retention to accreditation and compliance, staying on top of the latest trends and best practices can be a daunting task. Fortunately, several industry associations cater to the needs of higher education institutions and provide a wealth of resources and support. … Read more
Many industry associations cater to the marketing field, including: These associations provide services and support to marketing professionals, including professional development opportunities, networking events, and industry news and resources. Check out our Higher Education Marketing FAQ (Frequently Asked Questions).