A modern university environment with a diverse group of college-age and adult students actively engaged with advanced technology. They are situated in a spacious, well-lit room that exudes a sense of innovation and collaboration. The students are utilizing laptops, tablets, and interactive screens, indicating a high-tech approach to learning and education. There's also an AI assistant in the form of a friendly robot, aiding a professor with organizational tasks on a large digital display. This setting encapsulates a futuristic and inclusive academic atmosphere, with elements that suggest a seamless integration of technology into the learning experience.

Higher Education Marketing Blogs Roundup Nov 9, 2023

by

Tales of The New Higher Ed Marketing Frontier with AI, Strategic Innovation, and Generation Z

Contents show

Let’s look at what’s new in college and university marketing blogs. We’ve got a bunch of articles that share some cool ideas on how schools can get better at what they do.

First off, there’s a piece from UPCEA talking about how artificial intelligence, or AI for short, can help school staff do their jobs more easily. It’s like having a smart robot assistant that can handle many different tasks.

Then, EAB has written about how universities can spend less money and still do a great job. They say it’s all about planning well and making smart choices. The article is more about overall spending but highlights a challenge we see often. Individual departments and the university systems don’t always work together on their marketing and technology.

Next, EducationDynamics tells us about using online ads to attract students. This method helps schools to show ads to just the right people who might be interested in joining them.

Higher Education Marketing dives into the world of CRM, a modern way schools keep track of their conversations with potential students. They list the top things schools should keep an eye on to make sure they’re doing a good job in getting students to apply and enroll.

Maya Dampier from the University of Nevada Reno weighs in on whether ChatGPT, a chatbot by OpenAI, is something to worry about or a helpful tool. There’s a bit of debate on this, but the talk is about making sure we use this tech wisely.

EAB also asks if schools are ready for Generation Z—that’s the group of kids who are in school right now. They’re super into technology and want learning to be fun and useful for their future.

Lastly, there’s a recap from Element451 at the NAGAP Annual Conference, where people shared tips and stories about getting students to sign up for graduate programs.

All of these articles give us tips on how schools can use new tech to make things better for students and staff. They talk about using tools carefully, saving money, and making sure schools are a good fit for today’s tech-savvy students.

  • AI Assistance: Schools are exploring how AI can help with tasks like grading or scheduling to make staff work easier.
  • Cost Management: Universities are looking for smart ways to cut costs without sacrificing quality, such as by sharing resources or using software to handle tasks.
  • Targeted Advertising: There’s a move towards using online ads that are tailored to reach specific groups of potential students.
  • Data-Driven Decisions: The use of CRM (Customer Relationship Management) tools is helping schools track how well they’re doing at attracting and keeping students.
  • Ethical Tech Use: With tools like ChatGPT, there’s a conversation about making sure technology is used in a way that’s fair and doesn’t mislead people.
  • Generation Z Readiness: Articles talk about how schools need to be ready for the next generation of students who want learning to be digital, interactive, and relevant to the real world.
  • Graduate Recruitment: Insights from a conference show that graduate programs are focusing on personalized engagement and data analytics to improve their enrollment numbers.

Generative AI: Your Assistant as an Administrator or Faculty Member – UPCEA

UPCEA

https://upcea.edu/generative-ai-your-assistant-as-an-administrator-or-faculty-member/

2023-11-09T07:43:03.000Z

Synopsis:

  • Article discusses the potential of generative artificial intelligence (AI) to assist administrators and faculty members in educational institutions.
  • Provides background on generative AI and its ability to create original content, simulate human-like conversations, and analyze large amounts of data.
  • Author argues that generative AI can enhance productivity by automating administrative tasks, providing personalized student support, and improving decision-making processes.
  • Highlights the importance of ethical considerations and human oversight in the use of generative AI to ensure its responsible and effective implementation.
  • References several case studies and examples of how generative AI has been utilized in various educational settings.
  • Author takes a positive stance on the potential benefits of generative AI but emphasizes the need for careful implementation and ongoing evaluation.

Key Takeaways:

  • Generative AI has the potential to revolutionize administrative and faculty roles in education by automating tasks, providing personalized support, and improving decision-making processes.
  • The responsible and ethical use of generative AI requires careful implementation, ongoing evaluation, and human oversight.
  • Case studies and examples demonstrate the successful application of generative AI in various educational settings.

Tweet:

?? Generative AI in education can automate tasks, provide personalized support, and improve decision-making.

It must be implemented responsibly and ethically, with human oversight.

#AIinEducation #FutureOfLearning

Reduce long-term cost growth to rightsize your university

EAB

https://eab.com/insights/blogs/operations/cost-control-strategies-rightsize-your-university/

2023-11-08T21:36:54.000Z

Synopsis:

  • The article discusses cost control strategies for universities to rightsize their operations and adapt to changing financial pressures.
  • It emphasizes the importance of assessing and aligning resources to effectively manage costs while maintaining the institution’s mission.
  • The author suggests various approaches that can be implemented, including strategic planning, shared services, outsourcing, and staff realignment.
  • The article cites several background resources that support the provided strategies and examples of successful cost control measures taken by other universities.
  • Noteworthy positions taken by the author include the need for data-driven decision-making, collaborative efforts within the institution, and the role of leadership in guiding cost control initiatives.

Takeaways:

  • Universities need to assess current resources and identify areas where cost savings can be achieved.
  • Strategic planning and data analysis are essential to make informed decisions and prioritize cost control measures.
  • Implementing shared services and outsourcing can lead to significant savings while maintaining quality.
  • Staff realignment, such as through attrition or reassignment, can help optimize operations without compromising essential functions.
  • Leadership plays a crucial role in inspiring and guiding the institution through cost control efforts.

Tweet:

?? Struggling with financial pressures? Universities can rightsize their operations and manage costs effectively through strategic planning, outsourcing, staff realignment, and collaboration. ?✅ #CostControlStrategies #HigherEdFinance

Everything You Need to Know About Programmatic Advertising in Higher Ed

EducationDynamics

https://www.educationdynamics.com/programmatic-advertising-in-higher-ed/

2023-11-08T17:20:31.000Z

Synopsis

  • The article discusses the use of programmatic advertising in higher education.
  • It explains how programmatic advertising allows educational institutions to target specific audiences with personalized ads.
  • The benefits of programmatic advertising include increased efficiency, cost-effectiveness, and better audience targeting.
  • The article provides examples of successful programmatic advertising campaigns in the education sector.
  • It mentions that programmatic advertising can help institutions reach non-traditional students or specific demographics.

Background Resources

  • The article does not cite any specific background resources.

Unique/Noteworthy Positions

  • The author emphasizes the role of data analytics and audience segmentation in programmatic advertising for higher education.
  • There is an emphasis on the importance of crafting personalized messages to resonate with different target audiences.
  • The article highlights the use of location-based targeting and retargeting techniques for programmatic advertising in higher ed.

Summary and Takeaways

  • Programmatic advertising offers higher education institutions the ability to target specific audiences with personalized ads, increasing efficiency and cost-effectiveness.
  • Data analytics and audience segmentation play a crucial role in the success of programmatic advertising campaigns in higher ed.
  • Crafting personalized messages and leveraging location-based targeting can help institutions reach non-traditional students and specific demographics.
  • Programmatic advertising is becoming a valuable tool for higher education marketers to engage prospective students and achieve their enrollment goals.

Tweet:

??⭐ Programmatic advertising is revolutionizing higher ed marketing! With data analytics, personalization, and targeted messaging, institutions can reach enrollment goals and engage diverse audiences. #ProgrammaticAdvertising #HigherEdMarketing

Key CRM Metrics Your School Should Be Tracking

Higher Education Marketing

https://www.higher-education-marketing.com/blog/top-5-key-crm-metrics-your-school-should-be-tracking

2023-11-08T14:40:46.000Z

Introduction

The article highlights the top five key customer relationship management (CRM) metrics that educational institutions should track to improve their marketing and recruitment efforts. It emphasizes the importance of data-driven decision making in higher education and the potential impact of CRM metrics on admissions, student engagement, and retention.

Background Resources

No background resources are cited in the article.

Key Takeaways

  • Tracking CRM metrics is crucial for understanding the effectiveness of marketing and recruitment strategies in higher education.
  • CRM metrics can help identify areas for improvement, optimize communication and engagement with prospective students, and enhance student retention rates.
  • The article focuses on five key CRM metrics: inquiries, prospects, applications, acceptances, and enrollments.
  • Analyzing these metrics allows institutions to evaluate the effectiveness of their marketing campaigns, measure the quality of leads, and determine the conversion rates at different stages of the enrollment process.
  • The use of CRM platforms can provide valuable insights and automate data collection, streamlining the tracking and analysis of these metrics.

Noteworthy Positions

The author emphasizes the significance of CRM metrics in the higher education sector and highlights how tracking these metrics can lead to data-driven decision making. They also suggest utilizing CRM platforms to effectively collect, analyze, and interpret data for better marketing and recruitment outcomes.

Additionally, the article points out the importance of evaluating conversion rates at each stage of the enrollment process, allowing institutions to identify bottlenecks and optimize their strategies for attracting and retaining students.

Summary

In today’s data-driven world, educational institutions need to leverage CRM metrics to improve their recruitment and marketing efforts. This article focuses on the top five key CRM metrics that schools should be tracking: inquiries, prospects, applications, acceptances, and enrollments. By analyzing these metrics, institutions can determine the effectiveness of their marketing campaigns, measure lead quality, and identify areas for improvement. The use of CRM platforms aids in the collection, analysis, and interpretation of data, facilitating data-driven decision making.

Tweet:

?? Want to boost your school’s marketing and recruitment? Track these 5 CRM metrics: inquiries, prospects, applications, acceptances, and enrollments. ?? Learn how these metrics drive data-driven decision-making #HigherEd. #CRM #EducationMarketing

Ask the Professor: Is ChatGPT an issue or a tool? – Maya Dampier, University of Nevada Reno

continuingedupdate.blogspot.com

https://www.unr.edu/nevada-today/news/2023/atp-ai-in-higher-education

2023-11-08T11:10:00.000Z

Synopsis:

  • The article explores the debate surrounding OpenAI’s ChatGPT, an AI system designed for human-like conversations.
  • The author discusses the concerns raised by some users regarding biased outputs and the potential for misinformation.
  • Different perspectives on the ethical implications and technical limitations of ChatGPT are examined.
  • The article highlights the need for transparency, user feedback, and ongoing improvement in AI systems like ChatGPT.
  • Background resources include OpenAI’s blog posts and external studies on biases in AI language models.

Noteworthy positions:

  • OpenAI acknowledges that ChatGPT has limitations and biases, striving to make the system more tailored to individual users’ values.
  • Some argue that ChatGPT should prioritize user control and establish clearer boundaries to avoid generating harmful or unethical content.
  • Others believe that the responsibility lies with users to critically evaluate and verify information provided by AI systems.

Summary and Takeaways:

  • ChatGPT, while a remarkable tool, is not without flaws and potential risks.
  • Users’ concerns about biases and the spread of misinformation highlight the need for ongoing and iterative improvements in AI language models.
  • Striking a balance between user control and system boundaries is crucial in ensuring the ethical and responsible use of such AI systems.
  • Transparency, user feedback, and collaboration between developers and users are key in addressing and mitigating biases and limitations in AI technology.

Tweet:

??? OpenAI’s ChatGPT sparks debate: Is it a valuable tool or a problematic AI? Concerns about biases, misinformation, and user control arise. Continuous improvements, transparency, and collaboration are essential for responsible AI development. #AIethics #ChatGPT

Is Your Institution ‘Gen P’ Ready? | EAB

EAB

https://eab.com/insights/blogs/student-success/is-your-institution-gen-p-ready/

2023-11-06T21:18:54.000Z

  • Synopsis:
    • This article discusses the challenges faced by higher education institutions in catering to the needs and preferences of Generation Z (Gen-Z) students.
    • It highlights the unique characteristics of Gen-Z students, such as their focus on practicality, need for personalization, and preference for experiential learning.
    • The author emphasizes the importance of understanding Gen-Z students’ digital fluency and their preference for virtual platforms and mobile apps.
    • Examples of successful initiatives implemented by various institutions to better engage and support Gen-Z students are provided.
    • The article suggests strategies for institutions to become Gen-Z ready, including developing personalized learning pathways, leveraging technology for enhanced communication and support, and creating immersive and interactive learning experiences.
    • The author also emphasizes the importance of ongoing assessment and adaptation to meet the evolving needs of Gen-Z students.
  • Background resources cited: None mentioned
  • Unique or noteworthy positions:
    • Prioritizing personalization and practicality: The author emphasizes the importance of providing personalized experiences and practical applications of learning to attract and retain Gen-Z students.
    • Digital fluency and virtual platforms: The author highlights the need for institutions to embrace digital technologies, virtual platforms, and mobile apps to meet the preferences of Gen-Z students.
    • Importance of immersive and interactive experiences: The article suggests that institutions should create immersive and interactive learning experiences to enhance engagement and learning outcomes for Gen-Z students.
  • Summary with takeaways:
    • Higher education institutions need to understand and adapt to the unique characteristics and preferences of Gen-Z students.
    • Personalization, practicality, and digital fluency are key factors in attracting and retaining Gen-Z students.
    • Creating immersive and interactive learning experiences, leveraging technology, and providing personalized learning pathways can enhance engagement and success among Gen-Z students.
    • Institutions should continually assess and adapt their strategies to meet the evolving needs and expectations of Gen-Z students.

Tweet:

??‍? Is your institution ready for Gen-Z students? Find out how to cater to their needs with personalized learning, immersive experiences, and digital fluency. #HigherEd #GenZReady

Recap: NAGAP Annual Conference 2021

Element451

https://element451.com/blog/nagap-recap

2023-11-06T00:00:00.000Z

  • The NAGAP Annual Conference 2021 was recently held, focusing on graduate enrollment management.
  • The conference covered various topics like data, student engagement, diversity, and leadership.
  • Keynote speakers highlighted the importance of analytics, building relationships, and prioritizing student success.
  • Sessions and workshops provided practical strategies for recruitment, retention, and professional growth.
  • The conference emphasized the need for adaptability and innovation in the face of changing enrollment trends.
  • Noteworthy positions taken by author: None identified.

Summary: The NAGAP Annual Conference 2021 addressed critical issues in graduate enrollment management, providing practical strategies and insights to help professionals navigate the changing landscape. Keynote speakers and sessions focused on topics like data, student engagement, diversity, and leadership. With an emphasis on adaptability and innovation, attendees gained valuable knowledge and ideas to enhance recruitment, retention, and overall success in the field.

Takeaways:

  • Keynote speakers emphasized the importance of analytics, relationship-building, and student success.
  • Sessions and workshops provided practical strategies for recruitment, retention, and professional growth.
  • The conference highlighted the need for adaptability and innovation to address shifting enrollment trends.

Tweet:

?? Recap: NAGAP Annual Conference 2021 ???

?? Recap: NAGAP Annual Conference 2021 ???
Sessions focused on analytics, relationships, and student engagement. Valuable insights and takeaways! ?? #NAGAP2021 #GraduateEducation