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AI has quietly become the front door to college discovery. From answer engines to voice search, many students now form […]
- By Will
The ground under higher ed marketing shifted again this week. Prospective students and families are choosing with thumbs and prompts, […]
- By Will
Search is being rebuilt in real time, and the shoreline is moving. AI Overviews, conversational queries, and information agents are […]
- By Will
The biggest enrollment decisions now happen before your website even loads. AI answer engines, social feeds, and local search shape […]
- By Will
Higher ed’s web is being rewritten in real time. This week’s theme is control at scale, using governance, AI, and […]
- By Will
Carnegie has released a set of Higher Education SEO Benchmarks for 2024. The data is a review of their own […]
- By Will
Have you ever considered the pivotal role that SEO analytics play in shaping the online presence of higher education institutions? […]
- By Will
Just like a solid foundation is key to constructing a sturdy building, backlinks are a crucial element in building a […]
- By Will
Navigating the digital landscape, optimizing your university's website, and increasing its visibility on search engines are critical tasks you can't […]
- By Will
Did you know that 75% of internet users never scroll past the first page of search results? That's a hefty […]
- By Will
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Carnegie Higher Ed SEO Benchmarks 2024
Higher Ed Marketing Trends: AI, Digital Ads & Enrollment Challenges
Bold Moves in Higher Ed Marketing: AI, Google Ads, and Creative Strategy
2024 Higher Ed Marketing Metrics Benchmarks Research Report (with UPCEA)
Not Tracking Cost Per Inquiry? Expect Budget Waste
Turn Data Into Decisions With Your 2025 KPI Dashboard