Will

Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.

Higher Education Marketing Blogs Roundup  2024-05-02

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Common Themes: Surprising Points: How Topic Clusters Improve Your SEO and Content Strategy | Carnegie—Higher Ed Carnegie—Higher Ed https://www.carnegiehighered.com/blog/seo-topic-clusters Synopsis: Background Resources: Unique or Noteworthy Positions: Summary with Takeaways: DeepMind researchers discover impressive learning capabilities in long-context LLMs – Ben Dickson, Venture Beat continuingedupdate.blogspot.com https://continuingedupdate.blogspot.com/2024/05/deepmind-researchers-discover.html Synopsis: Background Resources: Noteworthy Positions: Summary with Takeaways: Higher Ed … Read more

Higher Education Marketing Blogs Roundup  2024-04-25

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Common Themes Surprising Points Best Practices For Ads Targeting K-12 Students’ Parents Higher Education Marketing https://www.higher-education-marketing.com/blog/best-practices-for-ads-targeting-k-12-students-parents Synopsis: Key Takeaways: Webinar: Stop Wasting Budget – How to Get Better Digital Ad Results and Increase Satisfaction Search Influence https://www.searchinfluence.com/blog/search-influence-and-upcea-to-present-higher-education-marketing-webinar-stop-wasting-budget-how-to-get-better-digital-ad-results-and-increase-satisfaction Synopsis: Background Resources: No background resources are cited. Noteworthy Positions: The author does not present any unique or … Read more

Higher Education Marketing Blogs Roundup  2024-04-18

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Some interesting themes in this week’s crop of Higher Education Marketing Blogs. The common themes across the article summaries are as follows: Tackle the three biggest challenges to your nursing program’s enrollment growth | EAB EAB https://eab.com/resources/blog/adult-education-blog/biggest-challenges-nursing-programs-enrollment-growth/ Synopsis: In this article, the author discusses the major challenges that nursing programs face when it comes to … Read more

Professional Resume Writer – Do You Need One?

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A professional resume writer is a weapon in your job search arsenal. They understand how to showcase your skills and experience in a digestible and eye-catching way, helping you land more interviews and job offers quicker.  Services offer one-on-one support, industry-oriented experts, and a satisfaction guarantee. They’ll highlight your achievements, avoid common pitfalls, and tailor … Read more

Higher Education Marketing Blogs Roundup  2024-04-11

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Common Themes Surprising Points Measuring SEO Performance 101: Metrics | Carnegie—Higher Ed Carnegie—Higher Ed https://www.carnegiehighered.com/blog/measuring-seo-performance-metrics Synopsis: This article discusses the importance of measuring SEO performance metrics and provides tips on how to effectively track and analyze these metrics. The author emphasizes the need to go beyond just measuring keyword rankings and explores various other metrics … Read more

Latest Higher Education Marketing Blogs

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Photo of a male hand holding a clear lightbulb in the foreground. The filament of the lightbulb is intricately shaped like a graduation mortarboard.

This page gathers the most recent posts from the top Higher Education Marketing Blogs. As the higher education landscape evolves, the need for effective marketing strategies specific to this sector also changes. By curating insights from industry-leading bloggers and thought leaders, we aim to give readers a comprehensive overview of the latest trends, challenges, and … Read more

Increasing Brand Awareness in Higher Education

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marketing higher education institutions

Have you ever considered the impact of a strong brand in shaping the reputation and appeal of a higher education institution? As universities face increasing competition for student enrollment and funding, the need to elevate brand awareness has become more critical than ever. In a landscape where perception often influences decision-making, the strategic development of … Read more

Focusing on Positive Career Outcomes in Higher Education Marketing

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promoting success in higher education marketing

When it comes to higher education marketing, focusing on positive career outcomes is absolutely crucial. The impact of career success on students and their families cannot be overstated, and as institutions, we need to ensure that we are effectively communicating the value of our programs in preparing graduates for successful careers. There's a lot to … Read more

Student Case Studies in Higher Education Marketing

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analyzing marketing strategies in higher education

We've all heard the staggering statistic that over 90% of students trust peer recommendations when making decisions about higher education. It's no surprise then that student case studies play a crucial role in increasing brand awareness and attracting prospective students. But what exactly makes these case studies so effective, and how can they be leveraged … Read more