Professional Resume Writer – Do You Need One?

A professional resume writer is a weapon in your job search arsenal. They understand how to showcase your skills and experience in a digestible and eye-catching way, helping you land more interviews and job offers quicker.  Services offer one-on-one support, industry-oriented experts, and a satisfaction guarantee. They’ll highlight your achievements, avoid common pitfalls, and tailor … Read more

Higher Education Marketing Blogs Roundup  2024-04-11

Common Themes Surprising Points Measuring SEO Performance 101: Metrics | Carnegie—Higher Ed Carnegie—Higher Ed https://www.carnegiehighered.com/blog/measuring-seo-performance-metrics Synopsis: This article discusses the importance of measuring SEO performance metrics and provides tips on how to effectively track and analyze these metrics. The author emphasizes the need to go beyond just measuring keyword rankings and explores various other metrics … Read more

Latest Higher Education Marketing Blogs

Photo of a male hand holding a clear lightbulb in the foreground. The filament of the lightbulb is intricately shaped like a graduation mortarboard.

This page gathers the most recent posts from the top Higher Education Marketing Blogs. As the higher education landscape evolves, the need for effective marketing strategies specific to this sector also changes. By curating insights from industry-leading bloggers and thought leaders, we aim to give readers a comprehensive overview of the latest trends, challenges, and … Read more

Increasing Brand Awareness in Higher Education

marketing higher education institutions

Have you ever considered the impact of a strong brand in shaping the reputation and appeal of a higher education institution? As universities face increasing competition for student enrollment and funding, the need to elevate brand awareness has become more critical than ever. In a landscape where perception often influences decision-making, the strategic development of … Read more

Focusing on Positive Career Outcomes in Higher Education Marketing

promoting success in higher education marketing

When it comes to higher education marketing, focusing on positive career outcomes is absolutely crucial. The impact of career success on students and their families cannot be overstated, and as institutions, we need to ensure that we are effectively communicating the value of our programs in preparing graduates for successful careers. There's a lot to … Read more

Student Case Studies in Higher Education Marketing

analyzing marketing strategies in higher education

We've all heard the staggering statistic that over 90% of students trust peer recommendations when making decisions about higher education. It's no surprise then that student case studies play a crucial role in increasing brand awareness and attracting prospective students. But what exactly makes these case studies so effective, and how can they be leveraged … Read more

Video Marketing in Higher Education

utilizing videos for education

We've all seen the numbers – in a recent study, it was found that 85% of internet users in the United States watched online video content monthly on any of their devices. With such a staggering percentage, it's no wonder that video marketing has become a vital tool for higher education institutions. But what exactly … Read more

Responsive Ads in Higher Education

optimizing ads for universities

As higher education institutions strive to maintain tradition while adapting to the ever-changing digital landscape, the concept of responsive ads presents a compelling dichotomy. On one hand, these ads offer the potential to revolutionize the way universities and colleges connect with prospective students. However, navigating the complexities of implementing and optimizing these ads requires a … Read more

Personalized Communication in Higher Education

tailored communication for students

We've all heard the statistic: nearly 70% of college students believe that personalized communication from their institution is important to their overall college experience. But what does personalized communication really mean in higher education? How can institutions effectively connect with students on an individual level to enhance engagement and support student success? In this discussion, … Read more