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In the world of higher education, the pursuit of academic excellence often sits at odds with the need for effective marketing. You're striving to attract and retain students, yet it's no longer enough to simply offer a quality education. Today's students demand engagement; they want to be captivated, involved, and made to feel a part … Read more
Imagine you’re at the helm of a ship, and that ship is your school. Your mission? To navigate through the vast ocean of marketing strategies, battling against the currents of budget constraints and choppy waves of competition, to reach the promising shores of increased student enrollment and heightened school reputation. Inbound marketing, my friend, could … Read more
Schools are swiftly catching onto the captivating capabilities of inbound marketing to attract quality leads. You’re in the midst of an educational revolution where traditional marketing methods are making way for more targeted, content-focused strategies. Imagine having the power to pull in potential students, not by pushing your school onto them, but by becoming a … Read more
Imagine the case of St. Michael’s High School, a once small, struggling institution that has now become one of the most sought-after schools in the region. This isn’t a result of an overnight miracle but a careful, well-strategized inbound marketing plan. You might be wondering how a school could utilize marketing tactics that are typically … Read more
Maybe it’s the holidays, but this was a light Higher Education Marketing blogging week. Some of the major themes from the three, yes only three, blogs from our list of higher education marketing blogs: Award-Winning Digital Marketing for Enrollment Ruffalo Noel Levitz https://www.ruffalonl.com/blog/enrollment/award-winning-digital-marketing-for-enrollment-rnl-and-our-campus-partners-receive-five-gold-medals/ 2023-12-07T00:47:31.000Z Synopsis: Background Resources: Noteworthy Positions: Summary and Takeaways: Tips to Create … Read more
Here is a summary of the top common considerations and most surprising points from the articles: Common Considerations Most Surprising Points The common considerations reflect some of the core strategic focuses and challenges facing higher education institutions today, especially regarding adoption of new technologies and digital engagement strategies. The most surprising points provide some innovative … Read more
Common Themes in This Week’s Blog Posts Surprising Perspectives 2024 Engage Summit: The Next Generation of Tech-Driven Student Engagement Element451 https://element451.com/blog/2024-engage-summit-registration-is-open 2023-11-16T00:00:00.000Z Synopsis: Noteworthy positions taken by the author: Takeaways: Tweet: Continuing Education Registration: 4 Strategies to Optimize the Process moderncampus.com https://moderncampus.com/blog/continuing-education-registration.html 2023-11-15T13:47:54.000Z Synopsis: Unique or Noteworthy Positions: Summary and Takeaways: Demand Generation Campaigns: A … Read more
Tales of The New Higher Ed Marketing Frontier with AI, Strategic Innovation, and Generation Z Let’s look at what’s new in college and university marketing blogs. We’ve got a bunch of articles that share some cool ideas on how schools can get better at what they do. First off, there’s a piece from UPCEA talking … Read more
This week in Higher Education Marketing Blogs, there was a lot of activity. Some overarching themes are near and dear to me looking at both the use of AI, good and bad, and lifelong learning. The main themes exposed in this week’s articles are: The big ideas include the use of emerging technologies like AI … Read more
We will scan the top Higher Education Marketing Blogs every few weeks and prepare a roundup for your knowledge and entertainment. Think of it as your Cliffs Notes for Higher Education Marketing knowledge from around the web. If you find we’ve left anybody that needs to be included, please drop us a line. The synopses … Read more